HUL PRESENTATION

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a project describing the details of the sales promotions being done by the HUL.project shakti & famous tag lines & brand portfolios

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HUL PRESENTATION

  1. 1. Submitted by:-<br /><ul><li>Richasharma
  2. 2. Shefaligarg
  3. 3. Shiprasingh
  4. 4. Tanushreebaral
  5. 5. V satyadeepak
  6. 6. Vikramsingh</li></li></ul><li>INTRODUCTION….<br /><ul><li>India’s largest fast moving consumer goods company
  7. 7. In India since 1895
  8. 8. Formally incorporated in 1956
  9. 9. A subsidiary of Unilever (51.5%)
  10. 10. A $ 2.2 billion company
  11. 11. 16% operating margin
  12. 12. Market Capitalization: $14 billion
  13. 13. Market Leader across categories
  14. 14. Fabric wash, Personal wash, Dish wash, hair wash, skin applications, Talcum powders, packet tea, Jams
  15. 15. Number two: Toothpaste, instant coffee, ketchup</li></li></ul><li>JOURNEY AT A GLANCE….<br /><ul><li>1888 Sunlight soap introduced in India
  16. 16. 1895 Lifebuoy soap launched; Lever Brothers appoints agents in Mumbai, Chennai, Kolkata and Karachi
  17. 17. 1902 Pears soap introduced in India
  18. 18. 1905 Lux soap and Lux flakes introduced
  19. 19. 1913 Vim scouring powder introduced
  20. 20. 1930 Unilever is formed on January 1st through merger of Lever Brothers and Margarine Unie
  21. 21. 1941 Agencies in Mumbai, Chennai, Kolkata and Karachi taken over; Company acquires own sales force</li></li></ul><li>JOURNEY CONTD…….<br /><ul><li>2001 With the goals of improving hygiene, fighting disease and generating rural incomes for small communities, Project Shakti is launched as a pilot in Andhra Pradesh
  22. 22. 2002 Yashodadham, a village reconstructed in Kutch district of Gujarat is dedicated to
  23. 23. 1,100 residents, a year after their homes were wrecked by a devastating ear thquak
  24. 24. 2005 Management Committee formed, organisation structure simplified
  25. 25. 2007 Name formally changed to Hindustan Unilever Limited</li></li></ul><li>BRAND PORTFOLIO….<br />
  26. 26.
  27. 27.
  28. 28. HOME CARE BRANDS<br />
  29. 29. PERSONAL CARE BRANDS<br />
  30. 30. WATER<br /><ul><li>“As Safe As Boiled Water”
  31. 31. Doesn’t need gas, electricity, or continuous water supply
  32. 32. Water clear, odorless and tasty
  33. 33. No residual chlorine
  34. 34. Free home demonstrations</li></li></ul><li>COMPETITORS<br />Lux,Rexona,Breeze,Lifebuoy,Pears,Dove,Hamam,Liril.<br />Pepsodent,Close Up<br />Sunsilk,ClinicPlus,Dove<br />Surf Excel, Wheel, Rin<br />Kwality walls<br />Knorr<br />Annapurna salt<br />Brook bond tea<br />Rin, Surf exel<br />Santoor, Chandrika,Cinthol, Mysore Sandal,Godrej no. 1, Nirma,Dettol, Santoor, Savlon,Camay ,Margo ,Cinthol<br />Colgate,Meswak,DaburRed,Anchor<br />Pantene,Head & Shoulders,L’Oreal, Garnier<br />Tide,Nirma,Ariel<br />AMUL<br />Maggi<br />Tata salt<br />Tata tea<br />Tide <br />
  35. 35. CHALLENGES BEFORE HUL<br /><ul><li>Inflation reducing Profit
  36. 36. Raw materials.
  37. 37. Reduction in consumer income.
  38. 38. Competition in core categories.
  39. 39. Price positioning.
  40. 40. Advertising costs.
  41. 41. Competitors focusing single category.
  42. 42. Emerging.
  43. 43. Consumer behavior.
  44. 44. Changing habits
  45. 45. Confused with competitors products.
  46. 46. Traditional.
  47. 47. Rapid innovation in designing new products.</li></li></ul><li>CHALLENGES BEFORE HUL contd..<br />Create a new & different mindset.<br />Turn a problem into a solution.<br />Help to improve the nation’s nutrition.<br />
  48. 48. MARKET SHARE ACROSS VARIOUS SEGMENTS<br />
  49. 49.
  50. 50.
  51. 51.
  52. 52. DISTRIBUTION CARRIED OUT IN PROGRAMS<br />
  53. 53. THE YEAR OF INNOVATION-2006<br />
  54. 54. SALES PROMOTION….<br /><ul><li>AXE: Sales promotion by iphone
  55. 55. LIFEBUOY: a)Swasthya chetna
  56. 56. b)Silver coins
  57. 57. LUX: a)Gold coins
  58. 58. b)Top models,50 years completion,Shahrukh
  59. 59. c)3+1 packs
  60. 60. d) Zee cine awards
  61. 61. HUL'S PUREIT:1 crore purity challenge
  62. 62. RIN: 1 crore challenge
  63. 63. BRU: Co promotional alliance with movie aisha
  64. 64. LAKME: Lakme Fashion Week
  65. 65. VASELINE: Tied to lifetime miseries of maneater
  66. 66. PEPSODENT: Toothbrush and toothpaste combo packs
  67. 67. BROOKEBOND:Sehatmand parivar sehatmand bharat campaign</li></li></ul><li>SALES PROMOTION CONTD…..<br /><ul><li>Hire top celebs as brand ambassador
  68. 68. Use of big hoardings
  69. 69. BRU’s discover something new promotion is being conducted between 11th december 2010 & 11th march 2011.
  70. 70. Done in all the leading newspapers,magazines,internet,hoardings,rodio announcements,etc.
  71. 71. In 2008 HUL came up with offers like buy 3 get 1 free.
  72. 72. Providing tooth brush with the combo pack of ‘PEPSODENT’.
  73. 73. Conducting road shows to spread awareness during the lifebuoy campaign.
  74. 74. Campaigning against H1N1 disease to promote ‘HEALTHY BHARAT ABHIYAAN’.
  75. 75. Ageless miracle challenge to promote the ponds.
  76. 76. Beauty ticket contest inviting women to buy lux.</li></li></ul><li>FAMOUS TAG LINES<br /><ul><li>RIN: dugni safedi, dugni chamak.
  77. 77. AXE: the axe effect.
  78. 78. SURF EXCEL: daag acche hai.
  79. 79. BRU : bru se hoti hai khushiyaan shuru.
  80. 80. LIFEBUOY : lifebuoy hai jahaan tandurust hai wahaan.
  81. 81. LUX INTERNATION :not just soap, its skin care.
  82. 82. TAJ MAHAL : wah! Taj
  83. 83. SUNSILK : “All you need is Sunsilk”</li></li></ul><li>HUL Corporate social Responsibility….<br /><ul><li>Provided income-generating opportunities to45,000 Shakti entrepreneurs in rural areas across 15 states in 100,000 villages through Project Shakti
  84. 84. ~ Lifebuoy Swasthya Chetna has touched 120 million people in more than 50000 villages across India since 2002
  85. 85. ~ Fair and lovely foundation has awarded more than 790 scholarships to women with limited financial resources for higher studies
  86. 86. ~HUL & vanrai have undertaken a forestation in the area bringing close to 40 hectares of land under mango plantation
  87. 87. ~ Reduced CO2 emissions from energy manufacturing operations by 28% (measured per tonne of production over 2004 baseline)
  88. 88. ~ More than 75% of the units are zero discharge sites.
  89. 89. ~Launching of the shakti-man program(a parallel program targeting the men folk in the villages).
  90. 90. ~others..</li></li></ul><li>PROJECT SHAKTI<br />

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