E choupal

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an initiative by ITC in to tap the rural india & benefiting the farmers as well as the company

Published in: Business, Technology

E choupal

  1. 1. Presented by:-<br /><ul><li>Richasharma
  2. 2. Shefaligarg
  3. 3. Shiprasingh
  4. 4. Tanushreebaral
  5. 5. Vickramsingh
  6. 6. V Satya Deepak</li></li></ul><li>The eChoupal infrastructureWhat is it ?<br /><ul><li>ICT Kiosk with Internet Access and Local Language Content (Weather, Prices, Farming Practices etc)
  7. 7. In the house of one trained farmer, Sanchalak
  8. 8. Within walking distance of target farmers
  9. 9. Warehousing Hub with Internet Access
  10. 10. Managed by the erstwhile middleman, Samyojak
  11. 11. Within tractor able distance of target farmers</li></li></ul><li>The Privileged Assets of eChoupal<br /><ul><li>ICT Infrastructure:
  12. 12. Computer
  13. 13. Internet
  14. 14. Multimedia
  15. 15. Broadband
  16. 16. Smart Card
  17. 17. Physical Reach:
  18. 18. Choupals within walking distance/by tractors.
  19. 19. Multipurpose WH hubs within driving distance
  20. 20. Key Intermediaries:
  21. 21. Sanchalak (1 per cluster of 5-6 villages) 1500/state
  22. 22. Sanyojak (1 per group of 10-15 choupals) 100/state
  23. 23. ITC (support the farm produce marketing end)</li></ul>#23<br />
  24. 24. Role of technology<br /><ul><li>Provided certain key information areas like </li></ul> - Weather page:<br />It provides localized forecasts about the weather to the farmer.<br /> - Best practices page: <br /><ul><li>Will get to know about different practices followed by other farmers.
  25. 25. Comparisons between “ideal” practices and “actual” practices are also described.
  26. 26. Webpage is in Hindi vernacular.</li></ul> - Crop Information page:<br /><ul><li>Information about the requirement of soil testing.
  27. 27. Also the required action that has to be taken after testing.</li></li></ul><li>Role of technology contd..<br /><ul><li>Market Information:
  28. 28. Four links:
  29. 29. Exploring world demand
  30. 30. World production
  31. 31. Mandi trading volume
  32. 32. Mandi pricing lists
  33. 33. Q+A forums:</li></ul>-Here farmers would clarify certain queries.<br />-All the queries are stored in a central database so that it can be useful for farmers present in some other location.<br /><ul><li>News Page:</li></ul>- Relevant news on some external factors like government decision on subsidies, innovations in other countries etc.<br />
  34. 34.
  35. 35. GENERAL PRODUCTS OFITC e- CHOUPAL<br /><ul><li>Processed Fruits (Mango, Guava, Papaya etc.)
  36. 36. Food Grains (Rice, Wheat and Pulses)
  37. 37. Feed Ingredients (Soya bean )
  38. 38. Edible Nut (Groundnut)
  39. 39. Coffee & Spices
  40. 40. Marine Products (Shrimps and Prawns )</li></li></ul><li>Hardships in Rural India<br />The land is fragmented<br />Over dependence on monsoons<br />Non-availability of modern farming techniques.<br />Better quality seeds and proper soil testing facilities are not available to most farmers.<br />It takes, on an average, at least three years for the latest fertilizers and pesticides to reach the rural farmers due to poor distribution channels.<br />The supply chain is inefficient and there are many intermediaries.<br />Low productivity – Low risk taking ability – Low share of consumer spend<br />
  41. 41. Services<br />Providing Relevant and Real Time Information<br />Customized Knowledge <br />Supply Chain to Farm Inputs<br />Direct Marketing Channel for Farm Procedure <br />
  42. 42. Challenges<br /><ul><li>To maintain relationship with Sanchalaks and Smyojaks
  43. 43.  As this model gains popularity more marketers would follow.(competition)
  44. 44. Unionizing of Sanchalaks as the number increases
  45. 45. Change in IT every few years</li></li></ul><li>Opportunities for itc<br /><ul><li>Better supply chain for ITC’s Food & Agri Businesses
  46. 46. Access to the Underserved Rural Markets
  47. 47. New ITES Business Opportunities
  48. 48. Shareholder Value through Serving Society
  49. 49. Supply of agricultural goods like Fertilisers, Seeds, Agrichemicals, Insurance and credits</li></li></ul><li>Transaction<br />Market<br />PRODUCT<br />&<br />SERVICE<br />PROVIDERS<br />Information<br />(Aggr)<br />Financing<br />Money<br />Lender<br />Extension<br />Center<br />VILLAGE<br />Knowledge (Use)<br />Middleman<br />TOWN<br />Traditional Transactions<br />sunk costs, inconvenience,<br />other losses<br />Sell:<br />Price Discovery<br />@ Sell Transaction<br />V<br />PAKKA<br />Mandi<br />Farmer<br />KACCHA<br />Buy:<br />high prices, spurious goods, information not timely<br />
  50. 50. Information<br />(e.g., Price Discovery)<br />Video<br />Knowledge (Customized)<br />Mandi<br />PRODUCT<br />&<br />SERVICE<br />PROVIDERS<br />Farmer<br />Choupal Saagar<br />Samyojak<br />Sanchalak<br />VILLAGE<br />PAN-INDIAN<br />TOWN<br />IMPACT AFTER THE INTRODUCTION OF THE <br />e-choupal<br />Sell:<br />Price discovery @ village, choice, efficiency<br />Transactions<br />Information + Customized Knowledge @ village, high quality,<br />competitive prices, superior service<br />Buy:<br />
  51. 51. The Mandi Chain<br />Rs per MT<br />Trolley Freight to Mandi = 100<br />Filling & Weighing Labour = 70<br />Labour Khadi Karai = 50<br />Handling Loss = 50<br />Farmer Incurs<br />270<br />Commission to Agent = 100<br />Cost of Gunny Bags (net) = 75<br />Labour (Stitching, Loading) = 35<br />Labour at Factory (Unload) = 35<br />Freight to Factory = 250<br />Transit Losses = 10<br />Processor<br />Incurs<br />505<br />775<br />Total Chain<br />Transaction Costs without e choupal<br />#19<br />
  52. 52. Transaction Costs reduced <br />The eChoupal Chain<br />Rs per MT<br />Trolley Freight to Mandi = 100<br />Filling & Weighing Labour = 70<br />Labour Khadi Karai = 50<br />Handling Loss = 50<br />Farmer Incurs<br />270<br /> Sanchalak = 50<br />Commission to Agent = 100<br />Cost of Gunny Bags (net) = 75<br />Labour (Stitching, Loading) = 35<br />Labour at Factory (Unload) = 35<br />Freight to Factory 100 = 250<br />Transit Losses = 10<br />Processor<br />Incurs<br />505<br />185<br />775<br />Total Chain<br />185<br />#20<br />
  53. 53. A win-win Deal<br />Company Logo<br />
  54. 54. Most Important Factor <br /><ul><li>Recover costs through the inherent value in transactions, instead of charging the farmer
  55. 55. Logistics savings between the farm and factory leg by eliminating certain non-value-adding activities in Soya
  56. 56. Margins from cost-quality optimization by segregating at source (farmer level) and matching with the needs of different customer segments in Wheat
  57. 57. Price premiums from sophisticated global consumers through export of products traceable to farms / practices in Aqua </li></ul>#18<br />
  58. 58. The New Wave…..SunehraKal !!<br /><ul><li>The launch of initiatives that can :
  59. 59. Improve Farmer Livelihoods
  60. 60. Long Term Community Impact programmes
  61. 61. Pilot in 4 districts of MP & UP
  62. 62. Livestock Management programmes
  63. 63. Water Management
  64. 64. Self Help Groups focusing on women
  65. 65. Synergizing the skills of
  66. 66. ITC ‘s management skills,
  67. 67. “e-choupal “reach
  68. 68. The knowledge & experience of NGO’s </li></ul>#25<br />
  69. 69. BENEFITS FOR THE FARMERS<br />Causeway cum stop dam,Nalkui village<br />Livestock management<br />
  70. 70. BENEFITS FOR THE FARMERS contd…<br />Earthen dam , Morewani village , MP<br />Women self help groups<br />
  71. 71. Methods used for imparting the knowledge of e-choupal<br />Demonstration<br />Demonstration<br />Training<br />
  72. 72. e-choupalNETWORK<br />
  73. 73. FUTURE OF e-choupals<br />
  74. 74. RURAL RETAIL<br />
  75. 75. Thank You !<br />

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