Sanchalak (1 per cluster of 5-6 villages) 1500/state
Sanyojak (1 per group of 10-15 choupals) 100/state
ITC (support the farm produce marketing end)</li></ul>#23<br />
Role of technology<br /><ul><li>Provided certain key information areas like </li></ul> - Weather page:<br />It provides localized forecasts about the weather to the farmer.<br /> - Best practices page: <br /><ul><li>Will get to know about different practices followed by other farmers.
Comparisons between “ideal” practices and “actual” practices are also described.
Webpage is in Hindi vernacular.</li></ul> - Crop Information page:<br /><ul><li>Information about the requirement of soil testing.
Also the required action that has to be taken after testing.</li></li></ul><li>Role of technology contd..<br /><ul><li>Market Information:
Q+A forums:</li></ul>-Here farmers would clarify certain queries.<br />-All the queries are stored in a central database so that it can be useful for farmers present in some other location.<br /><ul><li>News Page:</li></ul>- Relevant news on some external factors like government decision on subsidies, innovations in other countries etc.<br />
Marine Products (Shrimps and Prawns )</li></li></ul><li>Hardships in Rural India<br />The land is fragmented<br />Over dependence on monsoons<br />Non-availability of modern farming techniques.<br />Better quality seeds and proper soil testing facilities are not available to most farmers.<br />It takes, on an average, at least three years for the latest fertilizers and pesticides to reach the rural farmers due to poor distribution channels.<br />The supply chain is inefficient and there are many intermediaries.<br />Low productivity – Low risk taking ability – Low share of consumer spend<br />
Services<br />Providing Relevant and Real Time Information<br />Customized Knowledge <br />Supply Chain to Farm Inputs<br />Direct Marketing Channel for Farm Procedure <br />
Challenges<br /><ul><li>To maintain relationship with Sanchalaks and Smyojaks
As this model gains popularity more marketers would follow.(competition)
Unionizing of Sanchalaks as the number increases
Change in IT every few years</li></li></ul><li>Opportunities for itc<br /><ul><li>Better supply chain for ITC’s Food & Agri Businesses