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E-Commerce Strategies: International Trends and Best Practices for Digital Marketing

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Slide from Discover Global Markets: E-Commerce Strategies highlighting the global digital marketing landscape specific to online users, social media profiles, mobile accessibility, and the growth of mobile / social activity.

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E-Commerce Strategies: International Trends and Best Practices for Digital Marketing

  1. 1. International Trends and Best Practices for Digital Marketing Derek Edmond • Managing Partner • @DerekEdmond @KoMarketing Search • Social • Content
  2. 2. Global Digital Snapshot: Year on Year Growth • +3.18B active users online (+7.6% users online or +225 million) • +2.21B active social media profiles (+8.7% social media adoption or +176 million) • +3.73B unique mobile users (+3.4% growth in unique mobile users or +124 million) • +1.93B active social media profiles accessing via mobile device (+23% growth in active social media profiles with access via mobile device or +365 million) Derek Edmond • Managing Partner • @DerekEdmond @KoMarketing Search • Social • Content Source: We Are Social - http://www.slideshare.net/wearesocialsg/digital-social-mobile-in-2015
  3. 3. Top Social Media Platforms (by Active Users) • Facebook (1.49B) / Facebook Messenger (700M or 40% growth since beginning of 2015) • QQ (832M) • WhatsApp (800M or 33% growth since the beginning of 2015) • QZone (668M) • WeChat (549M) • Twitter (316M) • Skype (300M) • Instagram (300M) • Baidu Tieba (300M • Google+ (300M - down 10% since beginning of 2015) • Viber (249M) • Tumblr (230M) • Others: Line (205), Snapchat (200), Sina Weibo (176), Vkontakte (100), LinkedIn (97) Derek Edmond • Managing Partner • @DerekEdmond @KoMarketing Search • Social • Content Source: We Are Social - http://www.slideshare.net/wearesocialsg/digital-social-mobile-in-2015
  4. 4. Resources: Derek Edmond • Managing Partner • @DerekEdmond @KoMarketing Search • Social • Content • We Are Social: Follow their SlideShare account for regular updates on online marketing trends across regions and worldwide – http://www.slideshare.net/wearesocialsg – https://twitter.com/wearesocial • Salesforce: Every year they release a new “State of Marketing” report covering B2B and B2C marketing trends – https://www.salesforce.com/form/marketingcloud/2015-state-of-marketing.jsp – https://twitter.com/salesforce • Google Webmaster Resources: Stay up to date with the latest information and resources from Google, across website-specific topics of interest. – https://support.google.com/webmasters/topic/6001981 – https://twitter.com/googlewmc • KoMarketing: http://www.komarketingassociates.com/ and https://twitter.com/komarketing
  5. 5. Derek Edmond Managing Partner • @DerekEdmond @KoMarketing – Online Marketing Search • Social • Content Boston, MA Derek Edmond • Managing Partner • @DerekEdmond @KoMarketing Search • Social • Content

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