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TITLE SLIDE MAKE AN ENTICING
• Come Up With A Title That Creates Interest In The Viewer • Use Large Font Size To Ensure Readability From Attachment Preview • This Deck’s Title Is A Good Example 65 7 9832 41 10
CALL TO ACTION have a
clear • Do You Want Them To Visit A Web Page To Learn More • Or Is There A Case Study You Want Them To Download • Have It Only If It Serves The Objective 65 7 9832 41 10
SELF SUFFICIENT ensure it to
be • Make Sure That Your Deck Doesn’t Require Any Additional Information or Background, Beyond The Obvious, To Be Relevant 65 7 9832 41 10
the file RENAME • Don’t
Name It Something Like “Sales Deck” • Think About How The Other Person Would Search For The File, Once Downloaded, On His Computer • E.g. “ABC Ltd.’s Sales Presentation for XYZ Ltd.” OR “How Does ABC Ltd. Fix Recruitment Issues” • And Of-course, Only Send A PDF Version (Or Similar) 65 7 9832 41 10
HYPERLINK upload and share •
Sharing A Hyperlink Has Many Benefits Over Sending It As An Attachment. Such As, Tracking User Behaviour, No Heavy Files To Download. 65 7 9832 41 10