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10THINGS
before sending your
TO DO
SALES DECK
to a potential client
Whether your
SALES DECK…
looks more like a
DOCUMENT
or like a classy
PRESENTATION
IF YOU ARE LIKE
MOST
PEOPLE
YOU ARE USING YOUR
SALES
for your
PITCH DECK
and…
SALES MEETINGS
SAME DECK
…and the
TO POTENTIAL CLIENTS
TO EMAIL
HARMTHAN GOOD
AND THAT IS DOING MORE
if your
SALES DECK
looks more like a
DOCUMENT
first of all, make it look like a
PRESENTATION
but if your
SALES DECK
already looks like a
PRESENTATION
then here are
3 REASONS
WHY EMAILING IT
IS A REALLY
BAD IDEA
1 YOUR DECK WOULD GET SHARED
with others who have never heard your pitch
2 YOU ARE NOT GOING TO BE AROUND
to explain things and answer queries
3 YOUR DECK HAS DIVIDED ATTENTION
with so many things ready to distract
10THINGS
so finally here are
to your email decks
to ensure they are doing a lot of good
and no harm
TO DO
OBJECTIVE
rethink your
65 7 9832 41 10
• You Can’t Close The Deal With It
• If Sending Before Meeting, Make It A Teaser To...
everything else
REMOVE
• Remove Everything That Is Not In Sync With The Defined Objective
65 7 9832 41 10
ENGAGING
MAKE IT
• With No Committed Time Slot, It Really Needs To Be Engaging
• Consider Adding Images, Icons & Examples
...
per slide
ONE IDEA
• Don’t Fret About The Number Of Slides.
• Long Yet Engaging & Simple, Wins Over Short Yet Complicated
...
HELP TEXT
add some
• This Sentence Is A Help Text. Use It Sparingly, Though.
65 7 9832 41 10
TITLE SLIDE
MAKE AN ENTICING
• Come Up With A Title That Creates Interest In The Viewer
• Use Large Font Size To Ensure Re...
CALL TO ACTION
have a clear
• Do You Want Them To Visit A Web Page To Learn More
• Or Is There A Case Study You Want Them ...
SELF SUFFICIENT
ensure it to be
• Make Sure That Your Deck Doesn’t Require Any Additional
Information or Background, Beyon...
the file
RENAME
• Don’t Name It Something Like “Sales Deck”
• Think About How The Other Person Would Search For The File,
...
HYPERLINK
upload and share
• Sharing A Hyperlink Has Many Benefits Over Sending It As An
Attachment. Such As, Tracking Use...
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10THINGS
so finally here are
to your email decks
to ensure they are doing a lot of good
and no harm
TO DO

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10THINGS so finally here are to your email decks to ensure they are doing a lot of good and no harm TO DO

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