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10 Things To Do Before Emailing Your Sales Deck To A Potential Client
It's quite disheartening to see how so many sales people and entrepreneurs continue to send across their sales pitch deck over email when a potential clients says "Please email me that presentation" - without realising how doing so could affect the progress of the deal.
A presentation to be emailed has to be a version, but a very different presentation from the sales pitch deck.
Check out this presentation to understand why doing so is important and also how to do so in 10 easy steps.
It's quite disheartening to see how so many sales people and entrepreneurs continue to send across their sales pitch deck over email when a potential clients says "Please email me that presentation" - without realising how doing so could affect the progress of the deal.
A presentation to be emailed has to be a version, but a very different presentation from the sales pitch deck.
Check out this presentation to understand why doing so is important and also how to do so in 10 easy steps.
OBJECTIVE rethink your 65 7
9832 41 10 • You Can’t Close The Deal With It • If Sending Before Meeting, Make It A Teaser To Get The Meeting • If Sending Post Meeting, Use It To Push The Deal Forward
ENGAGING MAKE IT • With
No Committed Time Slot, It Really Needs To Be Engaging • Consider Adding Images, Icons & Examples 65 7 9832 41 10
per slide ONE IDEA •
Don’t Fret About The Number Of Slides. • Long Yet Engaging & Simple, Wins Over Short Yet Complicated 65 7 9832 41 10
HELP TEXT add some •
This Sentence Is A Help Text. Use It Sparingly, Though. 65 7 9832 41 10
TITLE SLIDE MAKE AN ENTICING
• Come Up With A Title That Creates Interest In The Viewer • Use Large Font Size To Ensure Readability From Attachment Preview • This Deck’s Title Is A Good Example 65 7 9832 41 10
CALL TO ACTION have a
clear • Do You Want Them To Visit A Web Page To Learn More • Or Is There A Case Study You Want Them To Download • Have It Only If It Serves The Objective 65 7 9832 41 10
SELF SUFFICIENT ensure it to
be • Make Sure That Your Deck Doesn’t Require Any Additional Information or Background, Beyond The Obvious, To Be Relevant 65 7 9832 41 10
the file RENAME • Don’t
Name It Something Like “Sales Deck” • Think About How The Other Person Would Search For The File, Once Downloaded, On His Computer • E.g. “ABC Ltd.’s Sales Presentation for XYZ Ltd.” OR “How Does ABC Ltd. Fix Recruitment Issues” • And Of-course, Only Send A PDF Version (Or Similar) 65 7 9832 41 10
HYPERLINK upload and share •
Sharing A Hyperlink Has Many Benefits Over Sending It As An Attachment. Such As, Tracking User Behaviour, No Heavy Files To Download. 65 7 9832 41 10
https://www.flickr.com/photos/126581283@N08/14931694214/sizes/l https://www.flickr.com/photos/126581283@N08/15528742836/sizes/l http://www.flaticon.com/free-icon/service-courier_69011 https://www.flickr.com/photos/126581283@N08/15366297288/sizes/l https://www.flickr.com/photos/126581283@N08/14932266913/sizes/l
https://www.flickr.com/photos/126581283@N08/15365818129/sizes/o/ http://www.flaticon.com/free-icon/target_60481 http://www.flaticon.com/free-icon/recycle-bin-container-shape_12960 http://www.flaticon.com/free-icon/heart-outline_63263 http://www.flaticon.com/free-icon/lightbulb-idea_66298 http://www.flaticon.com/free-icon/write_46395 http://www.flaticon.com/free-icon/ice-cream-cone-outline_39783 http://www.flaticon.com/free-icon/finger-pressing-a-button_9606 http://www.flaticon.com/free-icon/tasks_13194 http://www.flaticon.com/free-icon/pdf-document_5097 https://www.iconfinder.com/icons/216660/link_icon#size=128 https://www.iconfinder.com/icons/194920/linkedin_outline_social_media_icon#size=128 https://www.iconfinder.com/icons/194929/facebook_outline_social_media_icon#size=128 https://www.iconfinder.com/icons/194909/outline_social_media_twitter_icon#size=128 https://www.iconfinder.com/icons/194926/google_outline_social_media_icon#size=128 A BIG THANKS TO AUTHORS OF GRAPHICS USED IN THIS DECK DECK ROOSTER