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Info session 2010 com

  1. 1. THE BLUE AND GOLD Info Session 2010 Thursday, 2 September 2010
  2. 2. What We Are Not • Propaganda arm of SMUSA • Professor-run • An SMU tabloid • Boring crap (well...) Thursday, 2 September 2010
  3. 3. What We Are • Purely student-run • Under SMUSA’s wing, though not held by the neck • Publish 4 times a year • An avenue for student activism Thursday, 2 September 2010
  4. 4. A Singapore Management University Students’ Association Publication The Blue and Gold Issue 5 MICA (P) 200/03/2009 Because You Need to Know. March 2009 THE BLUE AND GOLD !"#$%&'#$()*$+,&* Almost 10 and still growing President Howard Hunter The GSR debate Good cause for protest? ALSO: The SMU Dragonz win big Or just policy-making gone wrong? Interview with the new SMUSA Exco Credits Credits SMU Students’ Association’s take on the big and small issues '()*()!"+#*,- New Section: CCA Pages! Breeming with content generated by SMU RUN !"#$%&#$" !"#$%& TEAM, SMU AQUATHON !"#$%#$$&'%()%!"'%*+&'%,-.%/(+.% PAW, SMUKI, and SMU ISE .!-/0#1"#*,-#23#,1()0#14#5167(801)9#5166("!*9#!":18:-6-"*#7)1;-5*0 !"#$%#$$&'%()%!"'%*+&'%,-.%/(+.% #$%01(&.+2%$0(-$(1'.%324 !"#$%&'()*+&,,---. ./010/1---23/1-"4 #$%01(&.+2%$0(-$(1'.%324 51'.#6$4 It has been a whirlwind journey. And what’s more, a urry of arts events in SMU over the last month as we 7,-,8#-8%9#1':6(1 51'.#6$4 slogged to bring this issue from screen to print.more, a urry of arts events in SMU over the last month as we It has been a whirlwind journey. And what’s Michael Ng Wai Ting 7,-,8#-8%9#1':6(1 slogged to bring this issue from screen to print. ;.#6(1<#-<5"#') Michael Ng Wai Ting In fact, I’ve had my own share of arty-farty stu too. Having spent the last few weeks of the past year ying ;.#6(1<#-<5"#') !"#$%&'()*+(,-%.(/0 myIn fact, I’ve had my own literal of arty-farty stu was an artwork onthe last fewof expression” which was friends’ kites. Not in a share sense though. It too. Having spent “freedom weeks of the past year ying 5(==&-#:,6#(-$% !"#$%&'()*+(,-%.(/0 exhibited at the visual art in a literal sense though. Itwith an artwork on “freedom of expression” which was my friends’ kites. Not exhibition in conjunction was the sixth SMU Arts Festival. >':1'6,12?>7@>A 5(==&-#:,6#(-$% exhibited at the visual art exhibition in conjunction with the sixth SMU Arts Festival. >':1'6,12?>7@>A 1%2'*.3(40.5 I also fell in love with the inaugural SMU <3 Film Festival. I swear I saw a nice “heart” embedded in the ;.#6(1$4 1%2'*.3(40.5 title.also fell in love with the inaugural SMU <3 Film Festival. I swear I saw a nice “heart” embedded in the I Wished the romance could have lasted a little longer. >:"((+%;B'-6$ ;.#6(1$4 title. Wished the romance could have lasted a little longer. Catching Honk! e Musical made me wonder realise why the story was synonymous with SMU. erein >:"((+%;B'-6$ 6#%$%7#(8%.5%.%7#%. liesCatching Honk! wasMusical made wrap up the realise why the story was synonymous with SMU. the di erence. It e a nice way to me wonder festivities with a classic story. Issue 10 erein C#'D0(#-6 6#%$%7#(8%.5%.%7#%. lies the di erence. It was a nice way to wrap up the festivities with a classic story. C#'D0(#-6 ,-$0.(8%97*5& And then I hopped over next door from the Victoria eatre to the Victoria Concert Hall for a treat most E#8"'1%F',1-#-8 ,-$0.(8%97*5& pleasingthen I hopped over next doorIfrom the Victoria similarities, this concert presented by for a treat most And to the ears. Fit for a queen, if could draw some eatre to the Victoria Concert Hall Symphonia. Truong i Ngoc Anh E#8"'1%F',1-#-8 But just as all the arty stu for a queen, on, could draw some similarities, this concert presented had stepped pleasing to the ears. Fit was going if I serious things take place too. A new SMUSA Exco by Symphonia. G(1+.$:(0' Truong i Ngoc Anh up But just as all the arty stu was An exclusive interview with the new teamnew SMUSA Exco had stepped to serve the SMU community. going on, serious things take place too. A on topics close to our hearts G(1+.$:(0' !97#0$(:0*(,#-(;&%. awaitsto serve thethe pages. up as you ip SMU community. An exclusive interview with the new team on topics close to our hearts 4%2&9%(<%-$(=#%2&>%2 !97#0$(:0*(,#-(;&%. awaits as you ip the pages. Simple things like the issue of GSRs gets thrown into the spotlight - a lack of student consultation perhaps? 9#8#6,+ 4%2&9%(<%-$(=#%2&>%2 Simple things like the issue of GSRs gets thrown into the spotlight - a lack of student consultation perhaps? 9#8#6,+ ?$%.%@(6%AB2&>%2 On the world stage, a new US President sworn in, a Gaza strip con ict and a recession as deep as the Great !1,B'+% ?$%.%@(6%AB2&>%2 Depression. On the world stage, a new US President sworn in, a Gaza strip con ict and a recession as deep as the Great Truong !1,B'+% Ngoc Anh i Depression. 5,=0&$%A16$ Truong i Ngoc Anh Tough and exciting times hit us. How do we deal with such challenges? 5,=0&$%A16$ ?%.5(C-&(D&.5 Tough and exciting times hit us. How do we deal with such challenges? /1,0"#:%9'$#8-Let’s look•at thegreen10 years rst • 2009: The year the world changed? • Ephraim Loy ?%.5(C-&(D&.5 SMU degree How next can SMU get? • Brand building in a global market ALSO: The 4.5 year Norway in a nutshell • /1,0"#:%9'$#8- E%&7#(C-(/&.5+& Editor-in-Chief Ephraim Loy H++&$61,6(1 E%&7#(C-(/&.5+& Editor-in-Chief H++&$61,6(1 <%.&B%(F%2&B I,16%()4 <%.&B%(F%2&B I,16%()4 I1#-6'1 Thursday, 2 September 2010 I1#-6'1 Co Pte Ltd KHL Printing KHL Printing Co Pte Ltd
  5. 5. Our Team (current) Managing Director Owen Tan Media Director Editor-in-Chief Admin/HR Director vacant vacant Hu Nian Bo Photographer Managing Editors Marketing Director vacant Senthil Sukumar Deborah Lim Shobana Nadaraja Layout Director vacant Senior Editor Talisa Kaur Dhaliwal IT Director vacant Editors Ankita Prasad Illustrator Nadim Ali Kapadia vacant Sheena Lee Aashna Nasta Tobias Yeo Thursday, 2 September 2010
  6. 6. Announcements • The “new” Exco took over officially March 2010 • Departures of two major honchos: • Michael Ng • Ephraim Loy • Next issue - September 2010 - comes out end of this week or next Thursday, 2 September 2010
  7. 7. Our Mission, Vision, Whatever Thursday, 2 September 2010
  8. 8. Our Mission, Vision, Whatever • Mission: To inform. Thursday, 2 September 2010
  9. 9. Our Mission, Vision, Whatever • Mission: To inform. • Vision: The Blue and Gold serves to inspire and equip students to step up in their relentless pursuit of ideals. Thursday, 2 September 2010
  10. 10. Our Mission, Vision, Whatever • Mission: To inform. • Vision: The Blue and Gold serves to inspire and equip students to step up in their relentless pursuit of ideals. • Yawn. Thursday, 2 September 2010
  11. 11. Our Mission, Vision, Whatever • Mission: To inform. • Vision: The Blue and Gold serves to inspire and equip students to step up in their relentless pursuit of ideals. • Yawn. • But at the end of the day, nothing is more important than providing good value to people. - Thanks Raymond and Choo Kiat (Glassroom)! Thursday, 2 September 2010
  12. 12. Only one principle: Great thinking, writing, reporting. Thursday, 2 September 2010
  13. 13. Word Limit 600-800 Thursday, 2 September 2010
  14. 14. Editors vs journalists vs contributors Thursday, 2 September 2010
  15. 15. Editors vs journalists vs contributors • Contributors - no-frills writing and reporting • Requirements: communicate/write well • No minimum contribution required Thursday, 2 September 2010
  16. 16. Editors vs journalists vs contributors • Contributors - no-frills writing and reporting • Requirements: communicate/write well • No minimum contribution required • Journalists - regular writers. • Requirements: attend and report on events + as above • Minimum contribution: one article per issue • Expected to regularly attend weekly meetings Thursday, 2 September 2010
  17. 17. Editors vs journalists vs contributors • Contributors - no-frills writing and reporting • Requirements: communicate/write well • No minimum contribution required • Journalists - regular writers. • Requirements: attend and report on events + as above • Minimum contribution: one article per issue • Expected to regularly attend weekly meetings • Editors - oversees writers and edits articles • Requirements: have written at least five solid articles + passion for writing + as above • Minimum contribution: one article per issue + editorial duties + additional duties • Expected to regularly attend weekly meetings Thursday, 2 September 2010
  18. 18. What’s in it for me being a journalist...? • Exclusive access to special events • Toys & Games Convention • World Cities Summit • APEC Summit • HPAIR • Musicals - Honk! • Other school events Thursday, 2 September 2010
  19. 19. Editorial workflow Thursday, 2 September 2010
  20. 20. Workflow structure Managing Editor Editor-in- Journalists Editors assigns/ chief sets ad hoc edit collates the topic articles Publish articles Designer online sets layout Thursday, 2 September 2010
  21. 21. Sections in Magazine • Viewpoint • School News (now incl. Campus Arts) • Worldscope • Perspectives (formerly Higher Learning) • Travel • Digital and Misc. Thursday, 2 September 2010
  22. 22. Marketing efforts Thursday, 2 September 2010
  23. 23. theblueandgold.smusa.sg Spanking new Thursday, 2 September 2010
  24. 24. Facebook efforts The Group Thursday, 2 September 2010
  25. 25. Facebook efforts The Page Thursday, 2 September 2010
  26. 26. @theblueandgold Twitter Thursday, 2 September 2010
  27. 27. Photographers You’re wanted... Thursday, 2 September 2010
  28. 28. Designers You’re wanted too. Thursday, 2 September 2010
  29. 29. IT Experts We haven’t forgotten you. Thursday, 2 September 2010
  30. 30. Illustrators Got art? We like. Thursday, 2 September 2010

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