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Advertisement Objective   To keep consumer thinking about the product When achieves the Maturity Reminder Advertising To b...
Allocation of the promotion budget TV.  39.8% Print.  36.7% Radio.  2.6% PR  14.3% Direct Marketing/POP/ Misc. 6.6%
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  1. 1. Advertisement Objective To keep consumer thinking about the product When achieves the Maturity Reminder Advertising To build demand When competition comes in Persuasive Advertising To Build Primary Demand When new product is introduced Informative Advertising Objectives Stage Types
  2. 2. Allocation of the promotion budget TV. 39.8% Print. 36.7% Radio. 2.6% PR 14.3% Direct Marketing/POP/ Misc. 6.6%

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