Middle income country postal operators have the opportunity to leverage their rising middle class to increase mail and parcel volumes. Advertising mail can become a successful new source of mail, and increased B2C commerce can be a source of new parcels. Additional revenue from these activities would enable postal operators to transform their enterprise while reducing average costs and improving service quality through automation. This webinar will look at a postal operator’ main automation areas, including address management, automated sorting and computerized retail systems. Address management is the foundation of any automation program, enabling automated sorting to direct each piece of mail accurately to its destination. Automated sorting improves service, reducing error and increasing speed, while potentially reducing costs. Computerized retail systems improves customer service and reduces revenue leakage. We will provide examples of systems and innovations in each of the three areas above, and discuss issues, benefits and how automation projects should be evaluated.