DECA Workshops <ul><li>The DECA Brand </li></ul><ul><li>Organizing and Managing an  Effective Chapter Officer Team </li></...
The DECA Brand … were not Chase Bank!
Workshop Objectives <ul><li>What is DECA? </li></ul><ul><li>What does DECA Do? </li></ul><ul><li>How does DECA Do it? </li...
What is DECA ?
DECA’s Brand Promise Why the change?
Changing Economic Climate <ul><li>DECA’s new brand reflects its commitment to progressiveness, innovation and high-quality...
Educational Initiatives <ul><li>DECA’s new guiding principles explain how DECA fulfills its mission. </li></ul><ul><li>Thi...
Out with the Old  >>>  In with the New <ul><li>Tagline > Mission Statement </li></ul><ul><li>Old Descriptor > New Descript...
Describing What DECA Is… Clear and easy-to-understand our purpose
Mission Statement <ul><li>Tagline – An Association of Marketing Students </li></ul><ul><li>DECA prepares emerging leadersh...
Describing What DECA Does… Concisely describe DECA’s mission and guiding principles
Descriptor <ul><li>Old – Develop Leaders in Marketing, Management and Entrepreneurship  </li></ul><ul><li>New - DECA Prepa...
Describing How DECA Does it… Explaining how DECA fulfills it’s mission
Four Points of the DECA Diamond <ul><li>Civic Consciousness </li></ul><ul><li>Social Intelligence </li></ul><ul><li>Vocati...
Guiding Principles <ul><li>Designed to explain how DECA fulfills our mission </li></ul><ul><li>2 distinct statements </li>...
DECA’s Comprehensive  Learning Program <ul><li>“ What We Do” </li></ul><ul><li>Integrates into Classroom Instruction </li>...
DECA’s prepares the  next generation to be <ul><li>“ The Results of What We Do…” </li></ul><ul><li>Academically Prepared <...
What Does DECA Believe in? Describes DECA’s priorities and standards and what DECA represents
The  DECA Creed <ul><li>I believe in the future which I am planning for myself in the field of marketing and management......
Attributes and Values <ul><li>Competence </li></ul><ul><li>Innovation </li></ul><ul><li>Integrity </li></ul><ul><li>Teamwo...
The New Logo
Evolution of the logo
Arizona DECA Logos
Upholding the DECA Brand
Logo Use <ul><li>Official Colors </li></ul><ul><ul><li>Blue, Black or White </li></ul></ul><ul><li>Official Font </li></ul...
Logo Use on printed materials <ul><li>Permissible without authorization </li></ul><ul><ul><li>Use on printed materials suc...
Logo Use on Apparel &  Promotional Materials <ul><li>Must receive authorization from National DECA </li></ul><ul><li>Get a...
Incorrect Usage
Incorrect Usage
Incorrect Usage
Incorrect Usage
Incorrect Usage
Incorrect Usage
Incorrect Usage
Questions & Logo Requests? <ul><li>Don’t hesitate to ask if you have any questions and requests for the new DECA Logo  </l...
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DECA Brand

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DECA Brand

  1. 1. DECA Workshops <ul><li>The DECA Brand </li></ul><ul><li>Organizing and Managing an Effective Chapter Officer Team </li></ul><ul><li>DECA Recognition Programs </li></ul><ul><li>Integrating Competitive Events </li></ul>
  2. 2. The DECA Brand … were not Chase Bank!
  3. 3. Workshop Objectives <ul><li>What is DECA? </li></ul><ul><li>What does DECA Do? </li></ul><ul><li>How does DECA Do it? </li></ul><ul><li>What does DECA believe in? </li></ul><ul><li>How to legally use the new DECA Logo. </li></ul>
  4. 4. What is DECA ?
  5. 5. DECA’s Brand Promise Why the change?
  6. 6. Changing Economic Climate <ul><li>DECA’s new brand reflects its commitment to progressiveness, innovation and high-quality programs. </li></ul><ul><li>We’re forward-thinking and contemporary. </li></ul>
  7. 7. Educational Initiatives <ul><li>DECA’s new guiding principles explain how DECA fulfills its mission. </li></ul><ul><li>This language helps communicate DECA’s methodology to school administrators in relation to educational initiatives. </li></ul><ul><li>DECA’s new guiding principles reflect our society’s need for college and career ready students. </li></ul>
  8. 8. Out with the Old >>> In with the New <ul><li>Tagline > Mission Statement </li></ul><ul><li>Old Descriptor > New Descriptor </li></ul><ul><li>4 points of the DECA Diamond > Guiding Principles </li></ul><ul><li>Creed > Attributes and Value </li></ul>
  9. 9. Describing What DECA Is… Clear and easy-to-understand our purpose
  10. 10. Mission Statement <ul><li>Tagline – An Association of Marketing Students </li></ul><ul><li>DECA prepares emerging leadership and entrepreneurs in marketing, finance, hospitality and management. </li></ul>
  11. 11. Describing What DECA Does… Concisely describe DECA’s mission and guiding principles
  12. 12. Descriptor <ul><li>Old – Develop Leaders in Marketing, Management and Entrepreneurship </li></ul><ul><li>New - DECA Prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. </li></ul>
  13. 13. Describing How DECA Does it… Explaining how DECA fulfills it’s mission
  14. 14. Four Points of the DECA Diamond <ul><li>Civic Consciousness </li></ul><ul><li>Social Intelligence </li></ul><ul><li>Vocational Understanding </li></ul><ul><li>Leadership Development </li></ul>
  15. 15. Guiding Principles <ul><li>Designed to explain how DECA fulfills our mission </li></ul><ul><li>2 distinct statements </li></ul>
  16. 16. DECA’s Comprehensive Learning Program <ul><li>“ What We Do” </li></ul><ul><li>Integrates into Classroom Instruction </li></ul><ul><li>Applies Learning </li></ul><ul><li>Connects to Business </li></ul><ul><li>Promotes Competition </li></ul>
  17. 17. DECA’s prepares the next generation to be <ul><li>“ The Results of What We Do…” </li></ul><ul><li>Academically Prepared </li></ul><ul><li>Community Oriented </li></ul><ul><li>Professionally Responsible </li></ul><ul><li>Experienced Leaders </li></ul>
  18. 18. What Does DECA Believe in? Describes DECA’s priorities and standards and what DECA represents
  19. 19. The DECA Creed <ul><li>I believe in the future which I am planning for myself in the field of marketing and management... </li></ul><ul><li>I believe in fulfilling the highest measure of service to my vocation, my fellow beings… </li></ul><ul><li>I believe in the democratic philosophies of private enterprise and competition… </li></ul><ul><li>I believe that by doing my best to live according to these high principles… </li></ul>
  20. 20. Attributes and Values <ul><li>Competence </li></ul><ul><li>Innovation </li></ul><ul><li>Integrity </li></ul><ul><li>Teamwork </li></ul>
  21. 21. The New Logo
  22. 22. Evolution of the logo
  23. 23. Arizona DECA Logos
  24. 24. Upholding the DECA Brand
  25. 25. Logo Use <ul><li>Official Colors </li></ul><ul><ul><li>Blue, Black or White </li></ul></ul><ul><li>Official Font </li></ul><ul><ul><li>Gotham </li></ul></ul>
  26. 26. Logo Use on printed materials <ul><li>Permissible without authorization </li></ul><ul><ul><li>Use on printed materials such as letters, fliers, posters, programs….etc </li></ul></ul><ul><ul><li>No alternation of the Logo is permissible other than adding a school name or mascot </li></ul></ul>
  27. 27. Logo Use on Apparel & Promotional Materials <ul><li>Must receive authorization from National DECA </li></ul><ul><li>Get a quote from a local vendor </li></ul><ul><li>Contact DECA Images(Julie Kandik) </li></ul><ul><li>[email_address] </li></ul><ul><li>703-860-500 </li></ul>
  28. 28. Incorrect Usage
  29. 29. Incorrect Usage
  30. 30. Incorrect Usage
  31. 31. Incorrect Usage
  32. 32. Incorrect Usage
  33. 33. Incorrect Usage
  34. 34. Incorrect Usage
  35. 35. Questions & Logo Requests? <ul><li>Don’t hesitate to ask if you have any questions and requests for the new DECA Logo </li></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul>

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