FIRST – WHAT WILL YOU DO WITH
THEM WHEN THEY COME?
What does your attraction or location excel at?
Everyone has businesses, history, historical sites ….
What makes you
Learn how to tell your
WHAT IT IS….
100 year old house and farm
Lived in by one family for 100 years
Old stuff inside including old letters
Built in late 1800s and one immigrant family
lived there for over 100 years – it’s the history of a
Danish immigrant family preserved
They kept ALL of their letters back and forth from
Denmark written over those 100 years
Original furnishings still inside – step into this
WHAT IT IS….
Old stuff from Franklin County
One of a kind pieces that tell the story of life in
the last century in an agricultural society
Some of the farm machinery you can’t find
anywhere else in the world
GIVE THEM MANY REASONS TO
Your museum is not the only thing in town…..
WHAT ELSE CAN THEY DO IN
Shop! There are the Hampton
Specialty shops -- 13 stores
that work together
Unique one of a kind and some handmade items
at several of the stores
Swiss watch maker (only 3 in the country!)
Two flower shops that work together – and serve
WHAT ELSE CAN THEY DO IN
Eat! There’s something for
El Paisita Mexican Family Restaurant –
authentic Mexican food
Honk ‘n Holler – come back to the 1950’s and eat
good food like they used to cook
Seven Stars – better than mom’s home cookin’
Long Branch – no one has ever eaten everything
on their plate (because you get so much food!)
WHAT ELSE CAN THEY DO IN
Visit all of our historical sites!
REA Plant and Museum – the FIRST farmer
owned electric plant in the United States
Old Stone House – built in 1854 by Leander
Reeves for his wife in Ohio because she wanted a
GAR Memorial Hall – the only entire building
built in Iowa to honor the Civil War dead
Windsor Theatre – built in 1917 and still in use
Educate your locals
Do you know the hot spots for tourists around town?
Do the people that work there know what you have?
Why not host an open house just for them twice a
year? And while you’re at it – invite the local press.
This is word of mouth marketing and
The press ….
Keep press contacts updated
Call the news desk at every paper, radio station
and tv station in a 50 mile radius and ask them
how they like to receive press releases
Send them something once a month, at least
Thank them when they run an article or story
WRITE A MONTHLY ARTICLE
Newspapers are looking for content …..
Why not ask them if you can write a monthly
Don’t forget to reuse this content in other places!
ROTARY, KIWANIS, ELKS, ETC.
These groups meet often and are always looking
Contact them and schedule an appointment to tell
the group about what events you are planning, or
arrange for an old timer to tell a few stories.
Why not offer them a private tour?
Remember …. They make good volunteers too!
JOIN THE CHAMBER
Most chambers have a special rate for non-profit
Be sure to send them press releases and ask them
to send the information to their members
Spend some of your advertising dollars on
sponsoring Chamber events
No dollars? Volunteer at Chamber events!
You can’t do it all …. But you can choose two or
three of these options and do them well!
WHO VISITS YOUR SOCIAL
- 18-29: 92%
- 30-49: 73%
- 50-64: 57%
- 65+: 38%
57% of your friends and
family are using it – it is
traditional news sources
More than 1 billion active users
More than 50% of our active users log on to
Facebook in any given day
Over 50% of United States citizens are on Facebook.
TIP NUMBER 1:
Facebook changes. They believe in upgrading and making your
time on Facebook an enjoyable experience. They also want
you to be more social – and connected.
If you don’t want to be social online --- either don’t, or hire
someone who does. Facebook is not the place for businesses
who don’t want to be social.
Who is your average user?
They have 130 friends and are
connected to 80 community
pages, groups and events.
DO THE MATH.
GIVE SOMETHING AWAY
Offer Fresh Content
TELL YOUR STORY
Friends of Historic
CONTROL YOUR PAGE – Get Your Own
Small Print: What You Need to Know About
•You need to have an account on Facebook in order to create a Facebook page.
•Your Facebook page will be tied to your personal profile as the admin of your
Facebook page; however, only you and Facebook know the connection exists.
•You can have an unlimited number of Facebook pages.
•You can have an unlimited number of fans (Facebook users who “Like” your page).
•Facebook Pages are public—anyone can find and view your page whether they are
logged into Facebook or not.
•All content posted on your Facebook page gets indexed on Google.
•You can target your posts by location and language.
•You can add applications to your page, including your own custom content—video,
rich text, graphics, opt-in box and more.
•You can add additional admins (highly recommended).
•All admins have equal rights to administer your page, including adding and removing
other admins (choose with care!).
FACEBOOK LINKS YOU MIGHT LIKE
How to create a media room for publicity on facebook
Aptly titled Queen of Facebook, Mari Smith
Blogging Basics 101
HAVE A PLAN.
Create an editorial calendar
(it’s easier than it sounds)
IT CAN BE VERY SIMPLE
Start with your events for the year -- list them on a
spread sheet (I use Excel)
How do you promote them?
BACK INTO YOUR CALENDAR
Event ...Activity… Date … Time to do it ... notes
When does the local newspaper need press
releases in order to run the article before the
event happens? That’s your submission date
Do you have an ad person you work with? Set up
a yearly calendar with him/her – often you can
save money if you promise to run x amount of ads
Are you using a newsletter? Be sure to get the
info to the writer way before they need it
http://www.slideshare.net/Fletcherprince for more
ideas on using an editorial calendar
THE CLARION WIRE
Karen Weld sends an email about once a week
with events and activities happening in Clarion
She keeps a document on her word processing
program and updates it as people call her or she
As dates pass, she deletes them
Once a week she sends it out to her list
Who do you know that would be a good point
person to do JUST THIS?
CREATE AN EMAIL LIST
Have a sign up sheet EVERYWHERE! Let people
know you are creating a enewsletter, facebook page,
and/or you may send them an email once and
Don’t forget places like
10,000 emails a month FOR FREE!!
FACEBOOK AND TWITTER
Get a program like Tweetdeck or Hootsuite
Schedule your posts ahead of time
Facebook: 2 times a day for several days
Twitter: 2-3 times a day, but be sure to post other
comments and share links to cool stuff as well (don’t
just shove your info down the throats of your
IT’S NOT ONLY FACEBOOK
There’s a large Find where you fit –
internet world out and begin with 2
there …. or 3 things that
work for you.
Let’s go exploring!
There are many tools available to help build a
viable marketing plan– whether it’s 60 hours a
week or 6 hours a week.
LET’S START WITH GOOGLE
Reader We want Google to be the third half
Alerts of your brain.
1st Step: Set up your Google
Account – its free
Organize all the blogs you
follow and see when they
are updating their
content – all in one place. Description of how to set
up an account – and why
You should be keeping http://thecartdriver.com/an-idiots
track of what other
places are writing about
… just copy the address,
past it into the subscribe
button on your Reader.
developing news story
keeping current on a
competitor or industry
getting the latest on a
celebrity or event
keeping tabs on your
favorite sports teams
See when your town or
location is talked
Hey baby, wanna make
Interns from UNI developed a
You can use video to video for the Old Stone
promote your sites House
Don’t miss out here –
this is amazingly
(NOW KNOWN AS GOOGLE DRIVE)
Use to share
BLOGGER – WHY USE IT?
It’s free Why blog in the first place?
It’s simple Set yourself up as the expert
It’s Google Create an identity people can
It’s reliable relate to and get to know
You can always switch
to another platform Share about your product or
BIGGEST RULE EVER
Remember all that stuff you
put on Facebook and the
articles you wrote?
It needs to go on your
You OWN the content on
your website/blog – you
don’t own it on Facebook.
RULES FOR BLOGGING
1. Don’t push your stuff down everyone’s throat.
2. Don’t lie. Check your facts.
3. Credit your sources. Ask first.
4. Disclose professional relationships – if you’ve
been given something, tell us.
5. Provide value – make it interesting.
6. Be yourself – and create a conversation
7. Be nice.
TIPS FOR BLOGGERS
Be consistent with Get your stories down
your blogging efforts – on paper – and a blog
pick a frequency and is a great way to tell
stick with it. them!
Have a great photo You can video record
with each blog post. the story teller, and
No stealing! ( put that right on your
photodropper.com is a blog.
great resource) Keep it fun my
WHAT TO AVOID
• Wordy content — Don’t use too many words to
communicate basic ideas or facts. Get to the point.
• Keyword stuffing — Don’t over-optimize your content
for the keywords you are targeting. Only use keywords
that relate to expressing the focus of the page.
• Factual errors — Fact-check all of the content on every
page of your website.
• Grammatical errors — Google’s algorithm can easily
identify grammatical errors, leading to lower page
rankings. Grammatical errors also lead to a poor user
• Spun content — Don’t rewrite information that already
exists. Curate content to improve the originality of the
content on your site. We discuss content curation and
content creation later in this paper.
WHERE TO SHARE YOUR POSTS
Add in your enewsletters – we use mailchimp.com and
Groups or forums you belong to
Add links to your email signature – use
Your listserve – send to the serve and ask for feedback
RSS feed – this will automatically push your post to
the people who sign up to receive it
Comment on relevant blogs – and leave a link to
yours, but don’t be spammy
Submit it as a guest post to other blogs – will require
Join a blogging community – exchange links with
This allows you to spread your content across many
IFTTT.com – allows you to syndicate to over 50
Blogcatalog.com connect with other bloggers
Demandstudios.com – distributes to usatoday.com,
Amazon.com – submit blog to
and get paid when Kindle owners read it
Networkedblogs.com – get found and get more
traffic, also links to facebook
Even more …….
Alltop.com – syndicates content in every category
Scribnia.com – source for reader reviews of the
webs bloggers and columnists
Syndic8.com – syndicates blogs that cover a wide
variety of topics
Evancarmichael.com – if you provide business
related content, this is a must
Outbrain.com – syndicates your blog posts to sites
like cnn.com and fastcompany.com
Pick 2 or 3 --- having the same content on too
many pages can actually hurt your SEO!
Thanks to launchgrowjoy.com for this information!
WHAT IS PINTEREST?
Pinterest lets you organize and share all the
beautiful things you find on the web. People use
pinboards to plan their weddings, decorate their
homes, and organize their favorite recipes.
Best of all, you can browse pinboards created by
other people. Browsing pinboards is a fun way to
discover new things and get inspiration from
people who share your interests.
You can also showcase collections on Pinterest!
READ ALL ABOUT IT
Get this free book for
your Kindle –
available only today!
Just click here
MOBILE – A MUST HAVE
Want to reach
Talk to them or
Accept credit cards
right on your phone
Free hardware at
Another great way to connect http://business.twitter.com
to others that may be your /
customers, your mentors,
your potential customers What does Twitter do
or your competition! for businesses?
As a business, you can use
Twitter to quickly share
Twitter Stats information, gather
230,000,000 Tweets per market intelligence and
day insights, and build
100,000,000+ active users relationships with
people who care about
your company. Often,
there is already a
conversation about your
business happening on
Use Twellow to
Using ePub to publish an ebook
Ditto for Smashwords
Finally – Angela England is an Iowan mom who ‘gets it’
– I really recommend her book
http://30dayebook.com/ (I just bought it myself!)
Don’t give up,
Try a few things until they
Then try something else
Start with a plan!
(notice the consistency with