FIRST – WHAT WILL YOU DO WITH
THEM WHEN THEY COME?
What does your attraction or location excel at?
Everyone has businesses, history, historical sites ….
What makes you
Learn how to tell your
WHAT IT IS….
¢ 100 year old house and farm
¢ Lived in by one family for 100 years
¢ Old stuff inside including old letters
¢ Built in late 1800s and one immigrant family
lived there for over 100 years – it’s the history of
a Danish immigrant family preserved
¢ They kept ALL of their letters back and forth from
Denmark written over those 100 years
¢ Original furnishings still inside – step into this
WHAT IT IS….
stuff from Franklin County
¢ One of a kind pieces that tell the story of life in
the last century in an agricultural society
¢ Some of the farm machinery you can’t find
anywhere else in the world
GIVE THEM MANY REASONS TO COME
¢ Your museum is not the only thing in town…..
WHAT ELSE CAN THEY DO IN HAMPTON?
¢ Shop!There are the Hampton
Specialty shops -- 13 stores
that work together
¢ Unique one of a kind and some handmade items
at several of the stores
¢ Swiss watch maker (only 3 in the country!)
¢ Two flower shops that work together – and serve
WHAT ELSE CAN THEY DO IN HAMPTON?
¢ Eat!There’s something for
¢ El Paisita Mexican Family Restaurant – authentic
¢ Honk ‘n Holler – come back to the 1950’s and eat
good food like they used to cook
¢ Seven Stars – better than mom’s home cookin’
¢ Long Branch – no one has ever eaten everything
on their plate (because you get so much food!)
WHAT ELSE CAN THEY DO IN HAMPTON?
¢ Visit all of our historical sites!
¢ REA Plant and Museum – the FIRST farmer
owned electric plant in the United States
¢ Old Stone House – built in 1854 by Leander
Reeves for his wife in Ohio because she wanted a
¢ GAR Memorial Hall – the only entire building
built in Iowa to honor the Civil War dead
¢ Windsor Theatre – built in 1917 and still in use
EDUCATE YOUR LOCALS
Do you know the hot spots for tourists around town?
¢ Gas stations
¢ Local eateries
¢ Retail stores
Do the people that work there know what you have?
Why not host an open house just for them twice a
year? And while you’re at it – invite the local press.
This is word of mouth marketing and
THE PRESS ….
¢ Keep press contacts updated
¢ Call the news desk at every paper, radio station
and tv station in a 50 mile radius and ask them
how they like to receive press releases
¢ Send them something once a month, at least
¢ Thank them when they run an article or story
WRITE A MONTHLY ARTICLE
¢ Newspapers are looking for content …..
Why not ask them if you can write a monthly
Don’t forget to reuse this content in other places!
ROTARY, KIWANIS, ELKS, ETC.
¢ These groups meet often and are always looking
¢ Contact them and schedule an appointment to tell
the group about what events you are planning, or
arrange for an old timer to tell a few stories.
¢ Why not offer them a private tour?
¢ Remember …. They make good volunteers too!
JOIN THE CHAMBER
¢ Most chambers have a special rate for non-profit
¢ Be sure to send them press releases and ask them
to send the information to their members
¢ Spend some of your advertising dollars on
sponsoring Chamber events
¢ No dollars? Volunteer at Chamber events!
You can’t do it all …. But you can choose two or
three of these options and do them well!
57% of your friends and
family are using it – it is
traditional news sources
More than 1 billion active users
More than 50% of our active users log on to
Facebook in any given day
Over 50% of United States citizens are on Facebook.
TIP NUMBER 1:
Facebook changes. They believe in upgrading and making your
time on Facebook an enjoyable experience. They also want
you to be more social – and connected.
If you don’t want to be social online --- either don’t, or hire
someone who does. Facebook is not the place for businesses
who don’t want to be social.
WHY NOT HAVE A FAN PAGE
¢ You have no idea why
Fan pages without
you should have one
purpose are like grave
¢ You have no reason yards, there are a lot of
why a customer should pretty flowers to look at,
visit your fan page but once you get there
¢ You don’t know who you realize this isn’t a
your audience is! place for enjoying your
¢ Lastly – you don’t morning coffee. …
know how to talk to Jason Falls
Who is your average user?
They have 130 friends and are
connected to 80 community
pages, groups and events.
DO THE MATH.
GIVE SOMETHING AWAY
Be Authentic and Engaging
Offer Fresh Content
TELL YOUR STORY
Friends of Historic
CONTROL YOUR PAGE – Get Your Own
It’s really social – and
puts your facebook page However ……
in chronological order Important information about
It’s like an online should also be on your web
scrapbook of your life! page
Think OWN versus RENT
WHAT DO YOU GET WITH TIMELINE
An order to your page displayed how you want to display it
– you decide what is important what is not
You are writing the story!
- choose your cover photo carefully, use a pic that works well
- you decide who can see it
This is your profile page, uniquely displayed to be more
Hide those stinking
applications you don’t
like (games, Spotify,
anything with an icon)
WHAT ARE LISTS?
Screen Shot 2012-10-21 at 3.31.50 P
FACEBOOK LINKS YOU MIGHT LIKE
How to create a media room for publicity on facebook
Aptly titled Queen of Facebook, Mari Smith
Blogging Basics 101
HAVE A PLAN.
Create an editorial calendar
(it’s easier than it sounds)
IT CAN BE VERY SIMPLE
Start with your events for the year -- list them on a
spread sheet (I use Excel)
How do you promote them?
¢ Newspaper ads
¢ Press releases
BACK INTO YOUR CALENDAR
¢ Event ...Activity… Date … Time to do it ... notes
¢ When does the local newspaper need press
releases in order to run the article before the
event happens? That’s your submission date
¢ Do you have an ad person you work with? Set up
a yearly calendar with him/her – often you can
save money if you promise to run x amount of ads
¢ Are you using a newsletter? Be sure to get the
info to the writer way before they need it
¢ http://www.slideshare.net/Fletcherprince for more
ideas on using an editorial calendar
THE CLARION WIRE
¢ Karen Weld sends an email about once a week
with events and activities happening in Clarion
¢ She keeps a document on her word processing
program and updates it as people call her or she
¢ As dates pass, she deletes them
¢ Once a week she sends it out to her list
¢ Who do you know that would be a good point
person to do JUST THIS?
CREATE AN EMAIL LIST
Have a sign up sheet EVERYWHERE! Let people
know you are creating a enewsletter, facebook page,
and/or you may send them an email once and
FACEBOOK AND TWITTER
¢ Get a program like Tweetdeck or Hootsuite
¢ Schedule your posts ahead of time
Facebook: 2 times a day for several days
Twitter: 2-3 times a day, but be sure to post other
comments and share links to cool stuff as well (don’t
just shove your info down the throats of your
IT’S NOT ONLY FACEBOOK
There’s a large Find where you fit –
internet world out and begin with 2
there …. or 3 things that
work for you.
Let’s go exploring!
There are many tools available to help build a
viable marketing plan– whether it’s 60 hours a
week or 6 hours a week.
LET’S START WITH GOOGLE
Reader We want Google to be the third half
Alerts of your brain.
1st Step: Set up your Google
Account – its free
Organize all the blogs you
follow and see when they www.google.com/reader
are updating their
content – all in one place. Description of how to set
up an account – and why
You should be keeping http://thecartdriver.com/an-
track of what other idiots-guide-to-google-
places are writing about reader-and-why-you-
… just copy the address, should-use-it/
past it into the subscribe
button on your Reader.
¢ monitoring a
developing news story
¢ keeping current on a
competitor or industry
¢ getting the latest on a
celebrity or event
¢ keeping tabs on your
favorite sports teams
¢ See when your town or
location is talked
Hey baby, wanna make watch?
a movie? feature=player_embedded&v
You can use video to
promote your sites Interns from UNI developed a
video for the Old Stone
Don’t miss out here – House
this is amazingly
(NOW KNOWN AS GOOGLE DRIVE)
Use to share
BLOGGER – WHY USE IT?
¢ It’s free Why blog in the first place?
¢ It’s simple Set yourself up as the expert
¢ It’s Google Create an identity people can
¢ It’s reliable
relate to and get to know
¢ You can always switch
to another platform Share about your product or
BIGGEST RULE EVER
Remember all that stuff you
put on Facebook and the
articles you wrote?
It needs to go on your blog/
You OWN the content on
your website/blog – you
don’t own it on Facebook.
RULES FOR BLOGGING
1. Don’t push your stuff down everyone’s throat.
2. Don’t lie. Check your facts.
3. Credit your sources. Ask first.
4. Disclose professional relationships – if you’ve
been given something, tell us.
5. Provide value – make it interesting.
6. Be yourself – and create a conversation
7. Be nice.
HOW TO SET UP A BLOGGER ACCOUNT
No need to recreate the
wheel – lots of help
TIPS FOR BLOGGERS
¢ Be consistent with ¢ Get your stories down
your blogging efforts – on paper – and a blog
pick a frequency and is a great way to tell
stick with it. them!
¢ Have a great photo ¢ You can video record
with each blog post. the story teller, and
No stealing! put that right on your
(photodropper.com is a blog.
great resource) ¢ Keep it fun my friends!
WHERE TO SHARE YOUR POSTS
¢ Add in your enewsletters – we use mailchimp.com and
¢ Groups or forums you belong to
¢ Add links to your email signature – use
¢ Your listserve – send to the serve and ask for feedback
¢ RSS feed – this will automatically push your post to
the people who sign up to receive it
¢ Comment on relevant blogs – and leave a link to
yours, but don’t be spammy
¢ Submit it as a guest post to other blogs – will require
¢ Join a blogging community – exchange links with
¢ This allows you to spread your content across many
¢ IFTTT.com – allows you to syndicate to over 50
¢ Blogcatalog.com connect with other bloggers
¢ Demandstudios.com – distributes to usatoday.com,
¢ Amazon.com – submit blog to
and get paid when Kindle owners read it
¢ Networkedblogs.com – get found and get more
traffic, also links to facebook
EVEN MORE …….
¢ Alltop.com – syndicates content in every category
¢ Scribnia.com – source for reader reviews of the
webs bloggers and columnists
¢ Syndic8.com – syndicates blogs that cover a wide
variety of topics
¢ Evancarmichael.com – if you provide business
related content, this is a must
¢ Outbrain.com – syndicates your blog posts to sites
like cnn.com and fastcompany.com
¢ Pick 2 or 3 --- having the same content on too
many pages can actually hurt your SEO!
¢ Thanks to launchgrowjoy.com for this information!
WHAT IS PINTEREST?
¢ Pinterest lets you organize and share all the
beautiful things you find on the web. People use
pinboards to plan their weddings, decorate their
homes, and organize their favorite recipes.
¢ Best of all, you can browse pinboards created by
other people. Browsing pinboards is a fun way to
discover new things and get inspiration from
people who share your interests.
¢ You can also showcase collections on Pinterest!
MOBILE – A MUST HAVE
Want to reach youth?
Talk to them or
Accept credit cards
right on your phone
Free hardware at
Another great way to connect http://
to others that may be your business.twitter.com/
customers, your mentors,
your potential customers What does Twitter do
or your competition! for businesses?
As a business, you can use
Twitter to quickly share
Twitter Stats information, gather
¢ 230,000,000 Tweets per market intelligence and
day insights, and build
¢ 100,000,000+ active users relationships with
people who care about
your company. Often,
there is already a
conversation about your
business happening on
Use Twellow to
Using ePub to publish an ebook
Ditto for Smashwords
Finally – Angela England is an Iowan mom who ‘gets
it’ – I really recommend her book
http://30dayebook.com/ (I just bought it myself!)
Don’t give up,
Try a few things until they
Then try something else
Start with a plan!
(notice the consistency with