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Crowdfuding University researchers

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Presentation given at the Australian Crowdfunding Summit (Deakin University, September 11, 2015)

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Crowdfuding University researchers

  1. 1. CROWDFUNDING UNIVERSITY RESEARCH ...because it takes a village to fund the answers Professor Deb Verhoeven @bestqualitycrab Associate Professor Stuart Palmer @s_palm
  2. 2. Professor Deb Verhoeven @bestqualitycrab CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 2 Research Platforms 1. Domain Specific Platforms e.g. MicroRyza, Thinkable and PetriDish 2. University Specific Platforms largely for student projects, driven by Enterprise Divisions 3. Specialist Education Platforms e.g. hubbub and by extension Crowdcube-hubbub, driven by Advancement Divisions
  3. 3. Professor Deb Verhoeven @bestqualitycrab CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 3 pozible.com/ResearchMyWorld Caption
  4. 4. Professor Deb Verhoeven @bestqualitycrab CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 4 pozible.com/research
  5. 5. Professor Deb Verhoeven @bestqualitycrab CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 5 pozible.com/research
  6. 6. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B CROWDFUNDING UNIVERSITY RESEARCH 6 SUMMARY (MAY 2012-JUNE 2014) • Launched 21 and fully funded 17 distinct research projects across a wide range of academic disciplines (an 80% success rate). • Raised over $155,000 in new research funds (plus more) • Engaged over 2100 distinct donors to give money to academic researchers • Generated more than 340 news stories and 20,000 social media engagements
  7. 7. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B CROWDFUNDING UNIVERSITY RESEARCH 7 Associate Professor Stuart Palmer @s_palm CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 7 0% 20% 40% 60% 80% 100% 120% $0 $700 $1,400 $2,100 $2,800 8/05/2013 10/05/2013 12/05/2013 14/05/2013 16/05/2013 18/05/2013 20/05/2013 22/05/2013 24/05/2013 26/05/2013 28/05/2013 30/05/2013 1/06/2013 3/06/2013 5/06/2013 7/06/2013 9/06/2013 11/06/2013 13/06/2013 15/06/2013 17/06/2013 19/06/2013 21/06/2013 23/06/2013 25/06/2013 0% 20% 40% 60% 80% 100% 120% $0 $300 $600 $900 $1,200 $1,500 8/05/2013 10/05/2013 12/05/2013 14/05/2013 16/05/2013 18/05/2013 20/05/2013 22/05/2013 24/05/2013 26/05/2013 28/05/2013 30/05/2013 1/06/2013 3/06/2013 5/06/2013 7/06/2013 9/06/2013 11/06/2013 13/06/2013 15/06/2013 17/06/2013 19/06/2013 21/06/2013 23/06/2013 25/06/2013 0% 20% 40% 60% 80% 100% 120% $0 $300 $600 $900 $1,200 $1,500 $1,800 8/05/2013 10/05/2013 12/05/2013 14/05/2013 16/05/2013 18/05/2013 20/05/2013 22/05/2013 24/05/2013 26/05/2013 28/05/2013 30/05/2013 1/06/2013 3/06/2013 5/06/2013 7/06/2013 9/06/2013 11/06/2013 13/06/2013 15/06/2013 17/06/2013 19/06/2013 21/06/2013 23/06/2013 25/06/2013 0% 20% 40% 60% 80% 100% 120% $0 $500 $1,000 $1,500 $2,000 $2,500 8/05/2013 10/05/2013 12/05/2013 14/05/2013 16/05/2013 18/05/2013 20/05/2013 22/05/2013 24/05/2013 26/05/2013 28/05/2013 30/05/2013 1/06/2013 3/06/2013 5/06/2013 7/06/2013 9/06/2013 11/06/2013 13/06/2013 15/06/2013 17/06/2013 19/06/2013 21/06/2013 23/06/2013 25/06/2013 0% 20% 40% 60% 80% 100% 120% $0 $1,500 $3,000 $4,500 $6,000 $7,500 $9,000 8/05/2013 10/05/2013 12/05/2013 14/05/2013 16/05/2013 18/05/2013 20/05/2013 22/05/2013 24/05/2013 26/05/2013 28/05/2013 30/05/2013 1/06/2013 3/06/2013 5/06/2013 7/06/2013 9/06/2013 11/06/2013 13/06/2013 15/06/2013 17/06/2013 19/06/2013 21/06/2013 23/06/2013 25/06/2013 0% 20% 40% 60% 80% 100% 120% $0 $400 $800 $1,200 $1,600 $2,000 8/05/2013 10/05/2013 12/05/2013 14/05/2013 16/05/2013 18/05/2013 20/05/2013 22/05/2013 24/05/2013 26/05/2013 28/05/2013 30/05/2013 1/06/2013 3/06/2013 5/06/2013 7/06/2013 9/06/2013 11/06/2013 13/06/2013 15/06/2013 17/06/2013 19/06/2013 21/06/2013 23/06/2013 25/06/2013
  8. 8. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B CROWDFUNDING UNIVERSITY RESEARCH 8 Associate Professor Stuart Palmer @s_palm CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 8 ALL-IN PLEDGE TIMELINE 0% 20% 40% 60% 80% 100% 120% $0 $2,000 $4,000 $6,000 $8,000 $10,000 8/05/2013 10/05/2013 12/05/2013 14/05/2013 16/05/2013 18/05/2013 20/05/2013 22/05/2013 24/05/2013 26/05/2013 28/05/2013 30/05/2013 1/06/2013 3/06/2013 5/06/2013 7/06/2013 9/06/2013 11/06/2013 13/06/2013 15/06/2013 17/06/2013 19/06/2013 21/06/2013 23/06/2013 25/06/2013 Cumulativepledgetotal(%oftarget) Combineddailypledges(dollars) Combined daily pledges Cumulative pledge total (100%=$58216)
  9. 9. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B CROWDFUNDING UNIVERSITY RESEARCH 9 Associate Professor Stuart Palmer @s_palm CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 9 INDIVIDUAL PLEDGERS 0 250 500 750 1000 1250 1500 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Noofpledgers Number of pledges
  10. 10. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B CROWDFUNDING UNIVERSITY RESEARCH 10 Associate Professor Stuart Palmer @s_palm CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 10 PLEDGES VS ROUNDS 0 1 2 3 4 5 6 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Numberofrounds Number of pledges
  11. 11. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B CROWDFUNDING UNIVERSITY RESEARCH 11 Associate Professor Stuart Palmer @s_palm CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 11 PLEDGES VS ROUNDS 0 1 2 3 4 5 6 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Numberofrounds Number of pledges
  12. 12. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B CROWDFUNDING UNIVERSITY RESEARCH 12 Associate Professor Stuart Palmer @s_palm CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 12 PLEDGES VS ROUNDS 0 1 2 3 4 5 6 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Numberofrounds Number of pledges
  13. 13. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B CROWDFUNDING UNIVERSITY RESEARCH 13 Associate Professor Stuart Palmer @s_palm CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 13 PLEDGES VS ROUNDS 0 1 2 3 4 5 6 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Numberofrounds Number of pledges
  14. 14. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B CROWDFUNDING UNIVERSITY RESEARCH 14 Associate Professor Stuart Palmer @s_palm CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 14 PLEDGES VS ROUNDS 0 1 2 3 4 5 6 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Numberofrounds Number of pledges
  15. 15. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B CROWDFUNDING UNIVERSITY RESEARCH 15 Associate Professor Stuart Palmer @s_palm CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 15 PLEDGES
  16. 16. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B CROWDFUNDING UNIVERSITY RESEARCH 16 Associate Professor Stuart Palmer @s_palm CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 16 PROJECT SUCCESS FACTORS 1. the diameter of the Twitter network, the average directed path length, the average undirected path length and the average Erdős number for project principal; and 2. the number of social media shares from the Pozible project website, the total page view count for the project website and the total unique page view count for the project website
  17. 17. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B CROWDFUNDING UNIVERSITY RESEARCH 17 Associate Professor Stuart Palmer @s_palm CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 17 TWITTER NETWORKS vs
  18. 18. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B CROWDFUNDING UNIVERSITY RESEARCH 18 Associate Professor Stuart Palmer @s_palm CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 18 0 5 10 15 20 25 30 0 10 20 30 40 50 60 70 Totaldailypledges(100sofdollars) TotaldailyTwitteractivity Tweets+Retweets+Mentions Total Pledges ($100s) TWEETS = DOLLARS
  19. 19. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B CROWDFUNDING UNIVERSITY RESEARCH 19 Associate Professor Stuart Palmer @s_palm CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 19 TWEETS = DOLLARS
  20. 20. Professor Deb Verhoeven @bestqualitycrab CROWDFUNDING UNIVERSITY RESEARCH CRICOS Provider Code: 00113B 21 Following Up • Research My World Pilot Project Evaluation: http://bit.ly/RMyWReport • Checklists for researchers and universities: http://bit.ly/RMyWChecklists • Pozible Research http://pozible.com/research

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