Treasure Hunter Final Presentation


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  • Treasure Hunter Final Presentation

    1. 1. Sang Koh, Amy Kuo, Debra Lauterbach, Noah Liebman, Andrea McVittie
    2. 2. The Team
    3. 3. Treasure Hunter is a online community that encourages people to shop used by raising awareness of local used items and by helping people locate the items they need.
    4. 4. User Testing
    5. 5. Thrift Store Research Expedition <ul><li>Went to thrift stores to try to find items already being requested on Freecycle, Craigslist </li></ul><ul><ul><li>Was our proof-of-concept to see how easy items would be to find </li></ul></ul><ul><ul><li>Made us aware of issues that might be brought up during user testing </li></ul></ul>
    6. 7. User Testing <ul><li>Web test </li></ul><ul><ul><li>Used Silverback to record browser </li></ul></ul><ul><ul><li>Several tasks: creating an account, making a request for an item, posting about an item they found </li></ul></ul><ul><ul><li>Pre and post test questionnaires </li></ul></ul><ul><li>Mobile test </li></ul><ul><ul><li>Used 2 different iPhone prototypes to test simultaneously </li></ul></ul><ul><ul><li>Same tasks as web, but also asked users to find requested items in the store </li></ul></ul>
    7. 9. User Demographics No Yes Yes No No Yes Yes Rarely No Yes Yes Yes Takes pics w/ phone? Rarely Rarely Rarely Rarely Sometimes Sometimes Rarely Rarely Never Never Never Rarely Buys from Craigslist? Often No High 25-34 M M01 Rarely No High 25-34 M M02 Sometimes No High 18-24 F M03 Sometimes Yes High 25-34 M M04 Sometimes No Medium 25-34 F M05 Often No Medium 18-24 M M06 Rarely No High 25-34 M W06 Rarely No High 18-24 F W05 Rarely No Medium 18-24 F W04 Often No Medium 18-24 F W03 Sometimes No High 18-24 F W02 Sometimes No Medium 25-34 F W01 Goes Thrift Shopping? Owns Smartphone? Tech. Ability Age Gender User
    8. 10. The Good Things
    9. 12. People liked it! <ul><li>Users found Treasure Hunter concept appealing and wanted to see it implemented </li></ul><ul><li>Users felt it served their needs better than currently available services </li></ul><ul><li>The visual design of both web and mobile was well-received </li></ul><ul><li>No serious usability issues detected </li></ul>
    10. 13. Web Site Findings
    11. 14. #1 - Some didn’t understand concept of site right away
    12. 16. Solution: Emphasize on homepage that items are from thrift stores Add a tagline that mentions thrift stores More photos of used goods
    13. 17. #2 - Most users did not understand the points system
    14. 19. Solution: Add help icon by points When logged in, show point balance More explanatory text
    15. 20. #3 - Nearly all users wanted to search for an item rather than browse
    16. 22. Solution: Add a search box!
    17. 23. #4 - Users wanted ways to filter by product category for long lists of items
    18. 25. Solution: Add filters both for product category and for stores.
    19. 26. Mobile Interface Findings
    20. 27. #1 - Price is important both for requestors as well as those sharing their finds
    21. 29. Solution: Add a separate field for the price on both the “Share a find” and “Answer a request” screens
    22. 30. #2 - Users want ability to attach multiple photos when answering a request or posting a find
    23. 32. Solution: Change icon to a camera with a plus sign, to suggest adding multiple photos
    24. 34. Allow browsing of multiple photos by following Apple UI guideline of using dots: “…”
    25. 35. #3 - Users want the option to share items with specific friends rather than the whole community
    26. 37. Solution: Add step so user can choose whether to share with everyone, just their friends, or only certain people from their contact list.
    27. 38. #4 - Users did not notice the “Filter” button or did not understand what it meant
    28. 40. Solution: Add tabs to filter by friends or everyone Change “Filter” to &quot;Location Picker” and use this to filter by store