This is a presentation I did for the American Chemical Society\’s National Convention in Philadephia. Contact me for other specialized Social Media presentations for your next trade show or conference. firstname.lastname@example.org
Covert Job Searching While Still EmployedDeborah Smith is a Social Media Marketing Consultant and certifiedLinkedIn Instructor who has conducted LinkedIn Training Workshops formajor Law Firms, Banks, Universities and Industry organizations. As asought after Social Media professional, Deborah provides public and privatetraining, consulting and coaching on developing winning strategies andtactics for Blogs, Facebook, Twitter and LinkedIn.
#1 Truth In Getting Hired• Computers dont hire people. People Hire People.• The number one source of new employees for corporations in the US is employee referrals. » Not job boards. » Not corporate career sites. » Not newspapers. » Not staffing firms or third party recruiters. » And, not job fairs. 2
What is the #1 Way You Can Connect WithColleagues, HR Professionals and Recruiters?
Why Linkedin?February 2012: Forbes Magazine Reported a huge jump in revenuesfrom LinkedIn’s recruiting services making the company the fastestgrowing public provider of corporate recruiting solutions.Majority of HR Professionals and Recruiters report LinkedIn as their#1 solution for recruiting passive job seekers. What kind of first impression are you making?Recruiters Use Google to Source Leads. Google loves LinkedIn Profiles.LinkedIn is becoming more and more accepted as a means toconnect professionally. Are you accessible? 4
Your Strategy• Look Great: Profile Development/Optimization• Start Networking: Network Building– Big vs. Small• Proactive Job Research and Connecting 5
Now I understand exactly why so manycandidates are in transition so much longer than necessary. Their profiles completely “stink.” From “How Recruiters Search Using LinkedIn & What We Look For” 7
Your LinkedIn ProfileIs Your First ImpressionNot a resume,Keep it ConversationalHow Can You Help The PersonReading Your Profile?Focus on KEYWORDS thatemployers, customers, clientswould use. 8
Optimizing Your Profile Headshot, close up, looking out Most important keywords. Do not make them too broad.Insider Tip: “For me its about keywords. I normally am looking at titles, andkeywords and locations based on particular project I may be working on. I willutilize connection, groups . On Linkedin its about connection so the larger yournetwork and direct connections, group connections etc. the better the chance ofbeing found.“ HR Professional 9
Profile - Top AreaSummary of information fromDown BelowWeb site(s) - You get 3 Web URL’s - Company Web site - Sub-pages - Blog - Customize the LabelTwitter Name/LINKCreate a Personalized PublicProfile URL 10
Summary and SpecialtiesSummary Section2,000 characters allowed (2/3 page) – Official Info about the company – Company specialties – products, services, industries, geographies – Territories serviced – Info about you and your role – What makes you special?Specialties Subsection – 500 characters available – List keywords using commas and/or bullets (ACRONYMS are OK) 11
Settings You Get There from Here Covert Tip 13
Who can see your activity feed? Everyone Everyone Network Network Your Your Connections Connections Only Me You OnlyCovert Tip: Do not trust LinkedIn’s privacy settings. BestPractice: Do not share anything you do not want to get back toyour employer. Do not participate in groups that will identifyyou as a job seeker. 14
Do You Want to Be Anonymous?Covert Tip: When researching people youmay want to connect with about a job,Anonymous may be a good option or not. 15
What Do You Want Non-LinkedIn Users to See? Covert Tip: Let it all hang out 16
Quantity vs. Quality• Why a Big Network? – Larger pool of 2nd and 3rd Tier Connections – A greater chance of having a common connection – More respect, sought after – Who to Connect With: – Family, Friends, Alumni, Colleagues 18
Beware of LinkedIn’s “Gotcha’s” LinkedIn gives you 3,000 Invitations Lifetime supply “I Don’t Know” – the Dreaded IDK 5 IDK’s restricts your account! Account Restricted? E-Mail Request re-instatement
Group ActivityAnything you post in an Open Group will show up in your activity feed toall of your connections.If you post in a Closed Group (padlock icon next to the Group name)then only fellow Group members will be able to see the information (itwill not show in your activity feed that is visible to your connections). Covert Tip Do not join the almost 25,000 “Job Searching” Groups Join Industry related groups. Many of these groups will have “Job” postings. 21
Searching Jobs on LinkedIn Use Advanced Search Search Under Keywords Location LinkedIn will indentify your contacts that are connected to the job poster. Ask for an introduction.
Researching Companies Covert TIP “ A search could reveal your 1st degree and 2nd degree contacts who are current or past employees, employees that share similar groups, like professional trade groups, and alumni organizations.Covert Tip: If you know a position is open at a certain companyor you want to work for a certain company, use LinkedIn toresearch who the key people are that you need to connect with. 24
Following a Company Choose what notifications to receive & when 25
Search HR Professionals for SpecificIndustries and Companies Search HR AND “Human Resources” Industry: Pharmaceuticals Results will provide leads for you to investigate. Join the groups that these individuals are members of.
Your Next Steps 1. Complete and Optimize Your Profile 2. Build Your Network of Connections 3. Become Highly Visible Contributor, Be Helpful, Get Noticed 4. Add Your LinkedIn URL to your Email Signature and Business Cards 31
Deborah Smith Social Media Consulting Facebook.com/SocialMedia4Business Linkedin.com/in/deborahleesmithFor Tips on using Social Media subscribe to my blog www.DeborahLSmith.com 732-966-7450 32