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Imprese e Social Media: perchè, come, quale.

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Sempre più spesso le imprese mi chiedono se è indispensabile usare i social media, perchè usarli, come usarli e quali. I social media permettono alle aziende di diffondere la propria identità e i propri valori e, attraverso i contenuti , entrare in contatto con il cliente sul piano umano ed emozionale. Non importa quale social media preferisci usare, l'importante è farne buon uso.

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Imprese e Social Media: perchè, come, quale.

  1. 1. Imprese & Social Media
  2. 2. O Branding Q Fidelizzazione O Customer Care © wwwsonoladebbyìtg)
  3. 3. Imprese & Social Media
  4. 4. O Trasmettere valori Q Suscitare emozioni C Condividere l'esperienza Q Ascoltare e interagire © wwwsonoladebbyìtg)
  5. 5. La Farmacia Serra di Genova ha scelto di utilizzare Twitter per condividere informazioni utili e restituire informazioni e risposte alle domande dei propri clienti. © wwwsonoladebbyìtfl)
  6. 6. Fanuacla Serra ‘w; u. ” m. un". .. u. .. Cosa hai fatto oggi’? Ecco I " robcrtofld xwflfi‘) come la dea Kalr hÎ1r](jr pmbr la: nmcrase-ruìqr» v: v . w . v . ‘ u; _‘ 19;. .. . scafi" . - , « -_ I , ì . . f" ‘
  7. 7. Biscotti Di Leo usa molto bene il canale YouTube per trasmettere i propri valori attraverso le emozioni che suscita la visione di un video. ' n e—«unrvnmmonuanumana». gtcrgg; L 1
  8. 8. r i , ‘mwvvrv. vI*I1.IÎ". ,I1 lîuî r? y" sir rari 1:4." lfifl‘ r. 1.5:“. m w ‘via. 4 _- ’r", / 1': «V w 7-. ". ‘: H; ;’%»V‘-'w'——u-J—-—»x. —-—w— . n—-. —— ‘A0421 , «Ì - —‘. ..) l ’V ‘ r r . i‘, ‘. “””“‘—--—— , ..——. ._. —.. .n r: ' . '—tu‘—. — “ ’ 1- -, . ‘br ‘à una 1-01 îxî _, _____. ‘ I ‘ - - r . (w . . É ‘ l""TÈJ‘"’É _. .—--—; s.. _. . srscom DILEO E112] cm». pflflùlìfl n: verm- kommnuonvun. "fiìt r.
  9. 9. Shab è un e-commerce di accessori per la casa in stile country. Utilizza Pinterest per esprimere la filosofia country e lo fa emozionando gli appassionati del genere attraverso ottimi contenuti visivi. © wwwsonoladebbyìtfl)
  10. 10. Shab | Country Lifestyle ‘l ALWAVS mm _ wnen vou cui. n Il ' ma» unicum. . ‘À Ì man‘ * --: r mimi ‘liv-ari’ © wwwsonoladebbyìtw
  11. 11. Il B&B Pizzìcato emoziona le persone attraverso bellissime fotografie che condivide su Instagram. ' n Q-viuvivwraxònouìlivaiilalilbmLîiifiggî L Ì
  12. 12. i i . FA u = © wwwsonoladebbym http: //i. instagram. com/ pizzicatoecobeb/
  13. 13. Solas Vernici Naturali emoziona le persone con belle foto e attraverso i contenuti trasmette i propri valori ambientali ed ecologici. Si distingue anche per la condivisione dì suggerimenti utili. l Qr‘nuu'fl'r'rsxòlolìlhtilal‘IBMiîiîffiiîL r
  14. 14. Ìiwf/ "kjrì: _ ‘éîìh . ._’ . . . "Éblas ‘Vkcmici Naturali © www. sonoladebby. it: http: //www. facebookcom/ solasvernicinaturali
  15. 15. La Mattel ha scelto di fare branding stimolando | ’intraprendenza femminile. Attraverso Linkedin, Barbie offre consigli per sviluppare progetti imprenditoriali. l (9—uwrumms. omnukannv. grazrgg; L 2
  16. 16. umu uwu u: x nuora r-nn _ b-amcny a EJIDLI nino-aver 7M}; r; ‘liVlVflnflnnl Il(=1- ÎlÎHc I‘ i717“! Iflîl lîrrîllvlll ‘Ì ‘Îîl Il, HIV! ‘
  17. 17. Imprese & Social Media
  18. 18. © www. sonoladebby. it@
  19. 19. Inutile aprire profili fantasma Quello dove ti senti a tuo agio Quello che utilizzi più facilmente Quello dove dialogano i tuoi clienti Quello che valorizza i tuoi contenuti l (9wwuvnvnnqònouìihrdiaiimm: in‘ 31 i
  20. 20. Non cercare qual è il miglior social media. Cerca il modo migliore di usare i social media. © www. sonoladebby. it@

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