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Local Flavor LLC presentation to Minnesota Heartland Tourism Aug 9, 2012, Thumper Pond Resort, Ottertail, MN Presentation includes overview of Local Flavor LLC staff, consultants, services. Local Flavor celebrates and strengthens LOCAL food, art, culture, heritage and travel.

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Heartland tourismpresentationfin2

  1. 1. Minnesota HeartlandTourism AssociationDeborah McLarenPrincipal and FounderLocal Flavor, LLCAugust 9, 2012Thumper Pond Resort, Otter Tail, MN
  2. 2. Who We Are The Regional Flavor Model Local Flavor, LLC September 13, 2012 2
  3. 3. What We Doreate linkages between urban travel service providers like MSP Tours and unique local food, art, culture,heritage and tourism entrepreneurs.upport the Maiden Rock Area Community Association and its partners assess and prioritize developmentalissues in strengthening a localized ecotourism product.rovide Value-Added news content for Minnesota Association of Small Cities (MAOSC) and SustainableAgriculture Research and Education (SARE) networks in Minnesota.xplore cross-industry regional branding and tourism product development with the Minnesota Grape GrowersAssociation.lan the 2013-2014 Ethnic Cultural Destinations Conference featuring Little Mekong, Selby Avenue Jazz andHeritage District, Little Africa, District del Sol, Native American Cultural Corridor and artists along the CentralCorridor (light rail) in Saint Paul.rganize skill-building workshops for development and tourism professionals utilizingNetwork Weaver Principles, Local Flavor Strategies, and innovative social media tools, as well as theAgritourism and Festival and Event resources of the University of Minnesota’s Tourism Information Center. Local Flavor, LLC September 13, 2012 3
  4. 4. What We Have Doneacilitated tourism based-marketing and usage discussions for Visit Bemidji and Wadena.acilitated preservation and usage discussions and work plans for historical buildings and train depots in WestCentral Minnesota.onducted a Value-Added Agritourism workshop in Wadena and surrounding area.aught festival and events management classes in West Central Minnesota.erved on the Boards of the Central Region Sustainable Development Partnership and Minnesota Main Street.oordinated application of Regional Flavor model with the White Earth Tribal and Community College andWhite Earth Development Office including model workshop and trainings at MapleLag Resort; and developedthe Journeys with First Nations trail and tourism product at White Earth.resented Regional Flavor model at the Rural Arts and Culture Summit, Fergus Falls. Local Flavor, LLC September 13, 2012 4
  5. 5. Network WeaverTraining with June Hollyhose involved in economic and community development need different skills sets to identify issues and goals,facilitate collective resolutions or strategies and develop networks that will help realize the goals.Practitioners require excellent communication and group facilitation skills. The most successful also have theability to form healthy, effective networks. Where can you start to make positive change in your work, life andwhere you live? If you think networking can be more strategic, productive and effective - this interactiveworkshop is for you. The Network Weaver Handbook is available at www.NetworkWeaver.com.• Identify, assess and map new and existing informal or formal networks;• learn the benefits of a network approach;• increase trust and effectiveness in networks;• support innovation in networks;• convene people together with similar interests to develop collaborative projects;• develop effective network strategies; and,• learn about numerous successful examples from rural America.ugust 28th at the Silverwood Park in St. Anthony, MN. 50% discount for Heartland Tourism members andassociates. http://localflavornetworkweaver.eventbrite.com Local Flavor, LLC September 13, 2012 5
  6. 6. Benefits of Listing with Local Flavorrive local and regional food, travel and cultural markets to your websitearticipate in real time urban-rural forums concerning niche heritage, art, food, travel and cultural businessesrofit from academic and grassroots efforts underway in Minnesota to buy localapitalize on societal interest in slow food, place –based and localized leisure experiencesenefit from diverse, innovative marketing strategies within a growing “local” community across the state andthe Upper Midwest Local Flavor, LLC September 13, 2012 6
  7. 7. How to Join the Local Flavor Discussionoin! Membership Levelsnnual Basic Membership: $50 includes becoming part of a growing “local” community, part of aquality Local Flavor brand, web listing, promotions, discounts to trainings and events, marketing tipsand a quarterly newsletternnual Marketing Membership: $75 includes all of the above plus access to specialty marketing tools onthe Local Flavor websiteree – host your own interactive group discussions about your region, specialty products or services onthe Local Flavor website, Facebook, Twitter, or LinkedIn. ww.GetLocalFlavor.com Local Flavor, LLC September 13, 2012 7
  8. 8. Project Ideas & Specialties for Your Communityative and Rural Communities Tourismrail Asset Mapping and Developmentocal Tourism Product Diversificationocused Skills-Building, Training and Certification Program Developmentdeas and models of successful self-organized events that promote community sufficiency, local foodand arts, health and sustainable economiesicro-branding food, art, and heritage Questions?acilitation Local Flavor, LLC September 13, 2012 8iscounted Membership Listings
  9. 9. Thank You! Deborah McLaren Principal and Founder Local Flavor, LLC 1873 Iglehart Ave. St. Paul, MN 55104Email: Deborah@mm.com Website: www.getlocalflavor.com Local Flavor, LLC September 13, 2012 9