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BUILDING COMMUNITY EXPERIENCES
2
•Introductions
•Creating the Details of Your Event with your
Marketing/Engagement in Mind
•Tips to Developing Content
•W...
3
•Determing the most efficient traditional and online
marketing program
•The workshop will include and examine a variety ...
4
Past:
•Trade show attendees using stamped passports to handing out
large conference binders and evaluation forms
Now:
•S...
5
New opportunities in today’s fast-pace marketing world.  
This session will showcase:
•How to prepare effective marketin...
6
Focus on the experience of the participants
Doesn’t always mean a big dent in your budget.
 
To achieve your goals, you ...
7
Content:
 
Create content at meetings or conferences to attract and build
attendance.  
Consider new ways to market meet...
8
“Before you can grow your audience, get to know
your audience.”
•Who is your potential audiences?
•Where can you find th...
9
Things to consider in designing the event/content:
•Workshop style - Panel, keynote
•Establishing expectations
•Handouts...
Promotional Tool Kit
10
When starting out to promote your event and engage
your audiences, Create a promotional tool kit w...
Tips to Developing Content
11
When creating compelling content, images, photos
and event descriptions, think about the val...
Tips to Developing Content
12
Content elements that may attract
potential attendees:
•Determine what areas apply to your e...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
ONLINE MARKETING
13
Social media is a distinct part of how people
experience every event ...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
ONLINE MARKETING
14
Here’s how you can leverage the benefits of
social media every step o...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
ONLINE MARKETING
15
Consider:
•Event software that allows pre-event introductions,
and ne...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
ONLINE MARKETING
16
Social Media Engagement Tools:
•Facebook: Create events, engage Two-W...
ONLINE MARKETING
Online Resources: Websites, blogs, and discussion forums that
involve niche topics are a good location to...
Ambassadors:  
Having key people in the community or
experts to assist with the promotion of your
event either through a v...
19
The Future of Audience Engagement
•Engage with your target audience 30 to 60 days prior to
your event.
•Social media of...
20
•Let’s face it, we are all pretty much attached to our smart
devices, we want information at our fingertips, and we wan...
21
One of the toughest challenges is selecting through
all the marketing tools to determine the most
suitable for your tar...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
22
LINKEDIN
Unconferencing: An Open Space conference, is a
participant-driven meeting.
 
...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
23
LINKEDIN
Unpanel | Samoan Circle: Is a leaderless meeting intended to
help negotiation...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
24
LINKEDIN
Knowledge Cafes: A knowledge café or World Café is a type
of business meeting...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
25
LINKEDIN
Flash Mob: A flash mob is a group of people who gather suddenly in
a public p...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
26
LINKEDIN
Give Back. CSR Team Building:
Corporate Social Responsibility, is not just th...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
27
LINKEDIN
Collaborative Installation/Interactive
Art Installation:
Interactive art is a...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
28
LINKEDIN
Pop Up Event
 
Pop Up Concert
Pop Up Networking Session
Pop Up snack booths
 ...
FACEBOOK TWITTER
29
Tweet Polls can be used to create quizzes, surveys, stream
hashtags.
With apps that allow polling you ...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
30
LINKEDIN
Visual Note Taking is a great medium for capturing your live
event visually. ...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
31
LINKEDIN
Live Leader Walls: Leader Walls can track the likes for attendees
to enter in...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
32
LINKEDIN
Drones: A drone is an unmanned
aircraft or flying robot. A drone
may be remot...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
33
LINKEDIN
Digital sign or ads: Digital signages use technologies such as LCD, LED
and P...
34
Social Media Wall: A large screen
showcasing social media posts LIVE
Having a Social Media Wall creates
an interactive ...
35
Gaming: Instant Gratification
Adding gaming to your event can help increase networking,
education, sponsor promotion an...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
36
LINKEDIN
•Rewards/Contesting
•Seat swap
•Slideshare
•Tweetquiz
•Photo streaming
•Podca...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
37
LINKEDIN
Catch box: Is a microphone you can toss into an audience
This is a great way ...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
38
LINKEDIN
One Pulse provides features to help you reach your
demographic, create a comm...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
39
LINKEDIN
EventMobi is an interactive mobile event app, audience
response and engagemen...
YOUTUBEINSTAGRAMFACEBOOK TWITTER
40
LINKEDIN
Poken is a full service, green event technology company that
provides network...
41
sli.do is a web application. Social Screen: Integrated with Twitter,
the social screen features attendees photos and li...
42
Post-Event ideas in increase engagement and lay the
framework for the next event:
•Ask attendees to rate the engagement...
43
Post-Event ideas in increase engagement and lay the
framework for the next event:
 
•Share event survey results with th...
44
CONTACT:
Deborah Lewis, CEO
21 Birch Ave. Toronto, ON. M4V 1E1
deborah@torontocityevents.ca
416.619.0596
Deblewis.ca
Ci...
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Creating Buzz, Participation & Engagement @ Your Events

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Published on

Determining the most efficient traditional and online marketing program

This presentation will include and examine a variety of marketing, online and live technology tools. Focus on enhancing your creative content, and engaging stakeholders.
-Changing the way we look at how we are marketing events
-Increasing audiences on social media, and their mobile devices
-How social media/new technologies helps drive engagement between participants, industry groups and communities, before, during and after an event.

Published in: Marketing
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Creating Buzz, Participation & Engagement @ Your Events

  1. 1. BUILDING COMMUNITY EXPERIENCES
  2. 2. 2 •Introductions •Creating the Details of Your Event with your Marketing/Engagement in Mind •Tips to Developing Content •Workshop - 15 min •Marketing Techniques •Social Media and Your Events •New Technologies and Engagement Tools •Workshop - 15min
  3. 3. 3 •Determing the most efficient traditional and online marketing program •The workshop will include and examine a variety of marketing, online and live technology tools. •Focus on enhancing your creative content, and engaging stakeholders. •Changing the way we look at how we are marketing events •Increasing audiences on social media, and their mobile devices •How social media/new technologies helps drive engagement between participants, industry groups and communities, before, during and after an event.
  4. 4. 4 Past: •Trade show attendees using stamped passports to handing out large conference binders and evaluation forms Now: •Smartphone's and tablets have made their way into our day-to- day lives •New opportunities to change the way we communicate with attendees at events. Now we have social media tools such as: Online registration/engagement systems Facebook, Twitter Instagram Youtube Periscope Snapchat
  5. 5. 5 New opportunities in today’s fast-pace marketing world.   This session will showcase: •How to prepare effective marketing content •Different techniques and locations to market and engage audiences for your events. •Exploration of a variety of engagement tools and social media profiles •New technologies that assist with customer capture and engagement at your events.   Creating Buzz, Participation and Engagement at Your Events will help you find the perfect ways to engage with your audience at your events and make them a success.   .
  6. 6. 6 Focus on the experience of the participants Doesn’t always mean a big dent in your budget.   To achieve your goals, you should have an event marketing strategy planned for before, during, and after the event.   Objectives: For your engagement plan start with determining the objectives: -For the attendees -For the host organization -Results of the event   .
  7. 7. 7 Content:   Create content at meetings or conferences to attract and build attendance.   Consider new ways to market meetings or events and capture registration information to best connect with guests, members, etc. When writing your content for your event: •Create excitement around the event, the more often people see and hear about the event the more interested they become.   •This also increases your credibility of your event.   •Get your target market excited about your event so they rush to sign up or buy tickets   .
  8. 8. 8 “Before you can grow your audience, get to know your audience.” •Who is your potential audiences? •Where can you find them, engage with them? •Who are they? Where are they? •What’s the best way to reach them? •Is my audience on social media? •If so, which social media channels are they using and how are they using them?   •If so, What keywords and hash tags are they using that relate to my event?   .
  9. 9. 9 Things to consider in designing the event/content: •Workshop style - Panel, keynote •Establishing expectations •Handouts/online engagement •Powerpoint/Video/Streaming •Content •Style or presentation •Visuals onsite, social media walls, drones etc. •Entertainment themes •Picking optimum social media for the audience •Onsite engagement networking, messages, voting
  10. 10. Promotional Tool Kit 10 When starting out to promote your event and engage your audiences, Create a promotional tool kit with event descriptions, photos, event images, links, and other relevant information or visuals. •Details of your Event •Event Information •Longer Description: •Short Event Listing Version: •Website: (URL) •Photos •Video •Apps Being Using •Ticket Link and Phone number •Facebook: (Group or page) •Twitter Account: (If applicable) •Linked In Account: (if applicable): •You Tube •Other apps
  11. 11. Tips to Developing Content 11 When creating compelling content, images, photos and event descriptions, think about the value of your event or the “hooks” to compel people to attend.     •Why do people care about your event?   •What are their motivations? •What unique offerings do you offer? •What key attendees or celebrities are attending? When developing your “event story” consider these hooks to entice your target market.
  12. 12. Tips to Developing Content 12 Content elements that may attract potential attendees: •Determine what areas apply to your event or how you can use different elements to build a relevant audience. •Ensure you inject excitement into your event descriptions, make it sound intriguing and exciting to your target market.  Focus on your targets needs, wants and desires. List of Key Event Elements: Venue Celebrities Food:   Unique Elements Audience
  13. 13. YOUTUBEINSTAGRAMFACEBOOK TWITTER ONLINE MARKETING 13 Social media is a distinct part of how people experience every event now That means lots of new opportunities to change or add to your event marketing strategy. The more locations your event can be found online helps you connect with your audience and the increased attention that will be paid to your event. All you need is the right tools and a plan.  
  14. 14. YOUTUBEINSTAGRAMFACEBOOK TWITTER ONLINE MARKETING 14 Here’s how you can leverage the benefits of social media every step of the way. Before the event 1.  Make a social media promotion plan 2. Promote social media content 3. Schedule Tweets/Msgs for the day of the event 4. Use targeted online ads 5. Campaigns for ticket giveaways, contests, idea submission
  15. 15. YOUTUBEINSTAGRAMFACEBOOK TWITTER ONLINE MARKETING 15 Consider: •Event software that allows pre-event introductions, and networking. Basic event profiles in social networks like Linked in and Meetup already allow for engaging pre-event. •Apps that can Gamify the experience in the build up and during the event. •Storytelling applications like Storify or Photo-tagging that have the power to create a post event legacy. •Display social media messaging at the event
  16. 16. YOUTUBEINSTAGRAMFACEBOOK TWITTER ONLINE MARKETING 16 Social Media Engagement Tools: •Facebook: Create events, engage Two-Way Conversations •LinkedIn: Professional Online Profile and Networking tool (Group building capability) Build Contacts / Network •Twitter: Get Visible With Twitter, use hashtags, polls, streams etc •YouTube: Video is visual and great addition for events •Pininterest •Snapchat •Google + •Online Help Desk •Email Campaigns
  17. 17. ONLINE MARKETING Online Resources: Websites, blogs, and discussion forums that involve niche topics are a good location to submit your event for free promotion.   Also websites that involve tourism, events and local news often allow outsiders to submit events to be posted, or allow for you to post your event yourself on a variety websites. Tips: 1. Establish Homebase 2. For when you are posting your event on a variety of websites. For starting online accounts or when joining a variety of online communities, use the same username and password for each account created. Create a table so you may keep track of all the accounts and for organizational purposes.
  18. 18. Ambassadors:   Having key people in the community or experts to assist with the promotion of your event either through a variety of the listed promotional mediums or to their personal contacts is an effective way of gaining momentum for your event.   People attend an event when someone asks them personally so having a group of ambassadors, committee members or ticket sellers can be a very effective route. Attendee referral program, Bloggers Ambassadors Speakers/Pan elists 18
  19. 19. 19 The Future of Audience Engagement •Engage with your target audience 30 to 60 days prior to your event. •Social media offers the opportunity to start the conversation beforehand and amplify onsite. •Social media helps drive engagement between participants, facilitating conversations long before the event starts.
  20. 20. 20 •Let’s face it, we are all pretty much attached to our smart devices, we want information at our fingertips, and we want it now!   •Opportunities for attracting and engaging your audiences are growing with the rise of new communication methods & strategies. •Utilizing technology, will not only engage your audience, but allow you the flexibility that printing in advance doesn’t. •By incorporating live audience response like polling or messaging into your event, attendees are given the opportunity to engage in-session, sharing their thoughts, opinions and questions.
  21. 21. 21 One of the toughest challenges is selecting through all the marketing tools to determine the most suitable for your target audience and upcoming event or program. Engagement tools to Consider….
  22. 22. YOUTUBEINSTAGRAMFACEBOOK TWITTER 22 LINKEDIN Unconferencing: An Open Space conference, is a participant-driven meeting.   Pecha Kucha: A presentation style which consits of 20 slides that are shown for 20 seconds each. This keeps presentations conscies and fast paced.   Rapid Demos: Short demos, presentations or pitches from a variety of companies.
  23. 23. YOUTUBEINSTAGRAMFACEBOOK TWITTER 23 LINKEDIN Unpanel | Samoan Circle: Is a leaderless meeting intended to help negotiations in controversial issues. While there is no ‘leader’, a professional facilitator can welcome participants and explain the seating arrangements, rules, timelines and the process. The Samoan circle has people seated in a circle within a circle, only those in the inner circle are allowed to speak and should represent all the different viewpoints present, the outer circle must remain silent. The process offers others a chance to speak only if they join the ‘inner circle’   When to use: It is a useful method to promote listening as the outer circle is not allowed to speak, but participants are still free to speak if they move into the inner circle.
  24. 24. YOUTUBEINSTAGRAMFACEBOOK TWITTER 24 LINKEDIN Knowledge Cafes: A knowledge café or World Café is a type of business meeting or workshop which goal is to provide an open conversation on a topic of mutual interest so attendees can share ideas and insights, and gain a better understanding of the subject and the issues.   You may have seen these at industry shows where there may be an knowledgeable presenter on a number of industry contacts provide information on the topic and provide some loose facilitation.
  25. 25. YOUTUBEINSTAGRAMFACEBOOK TWITTER 25 LINKEDIN Flash Mob: A flash mob is a group of people who gather suddenly in a public place, perform an unusual act, then quickly disappear, often for the purposes of entertainment, promotion or satire. In these cases of a planned purpose or specific communication for the activity in question, the term smart mobs is often applied instead.  
  26. 26. YOUTUBEINSTAGRAMFACEBOOK TWITTER 26 LINKEDIN Give Back. CSR Team Building: Corporate Social Responsibility, is not just the buzzword for this generation, but is integrated in the culture of most businesses. Participants at your meetings don’t just want to learn; they want to give back, providing the opportunity is welcomed by many. Example: BMO Bank building a Playground at Variety Village a athletic training centre for Children with disabilities.    
  27. 27. YOUTUBEINSTAGRAMFACEBOOK TWITTER 27 LINKEDIN Collaborative Installation/Interactive Art Installation: Interactive art is a form of art that involves the spectator in a way that allows the art to achieve its purpose. Some interactive art installations achieve this by letting the observer or visitor "walk" in, on, and around them; some others ask the artist or the spectators to become part of the artwork. There are a number of globally significant festivals and exhibitions of interactive and media arts. Some examples are Coachella Valley Music Festival, WayHome Music Festival, Dutch Electronic Arts Festival.  
  28. 28. YOUTUBEINSTAGRAMFACEBOOK TWITTER 28 LINKEDIN Pop Up Event   Pop Up Concert Pop Up Networking Session Pop Up snack booths   Pop Up Session  
  29. 29. FACEBOOK TWITTER 29 Tweet Polls can be used to create quizzes, surveys, stream hashtags. With apps that allow polling you can tweet questions and tracking replies. You can also tallying hashtag votes, or ask followers to favorite or Retweet to vote. Planners can create their own two-choice poll right from the compose box. Attendees can vote on any poll, and how they voted individually is not shared publicly.
  30. 30. YOUTUBEINSTAGRAMFACEBOOK TWITTER 30 LINKEDIN Visual Note Taking is a great medium for capturing your live event visually. Think of it as cartoon journalism: the artist captures key speakers, concepts and ideas and interpret them visually though cartooning.
  31. 31. YOUTUBEINSTAGRAMFACEBOOK TWITTER 31 LINKEDIN Live Leader Walls: Leader Walls can track the likes for attendees to enter into a contest. Attendees can earn points for a variety of engagement actions and reward attendees while increasing competition. Sample: Event Mobi Who were the top networkers? Which booth was most popular?
  32. 32. YOUTUBEINSTAGRAMFACEBOOK TWITTER 32 LINKEDIN Drones: A drone is an unmanned aircraft or flying robot. A drone may be remotely controlled or can fly autonomously through software-controlled flight plans.   More recently drones have started to appear at more events and is a consideration for a number of commercial applications. At events they are often used to capture the event or create excitement, at high action sporting events, filming or previews.
  33. 33. YOUTUBEINSTAGRAMFACEBOOK TWITTER 33 LINKEDIN Digital sign or ads: Digital signages use technologies such as LCD, LED and Projection to display content such as images, video, streaming media, and event information. Text - Scrolling text or text dynamically updated via external news feed Images - Scrolling images, usually in the format of sponsor recognition Video – Video or TV Commercials, Interview Interactive interfaces - Touch Screen, It helps to engage users and can provide customized information
  34. 34. 34 Social Media Wall: A large screen showcasing social media posts LIVE Having a Social Media Wall creates an interactive environment and encourages guests to share their thoughts on the event in real time. This is a simple, creative and cost- effective way to get your guests involved in your event and is guaranteed to be a hit. It is the perfect way to add a virtual approach to your event and not only links your real-life audience to the virtual world, but increases online traffic around your business which is great promotion. 
  35. 35. 35 Gaming: Instant Gratification Adding gaming to your event can help increase networking, education, sponsor promotion and more. Increasing competition and adding incentives prizes to the game can bring your attendees’ experience to the next level and can increase In the moment feedback. New technology and apps now allow event planners to create custom games for attendees and increase engagement and fun. Mobile and online technology takes your attendees past the printed programme guide or stamped booklet by providing real- time reengagement driving onsite excitement!  
  36. 36. YOUTUBEINSTAGRAMFACEBOOK TWITTER 36 LINKEDIN •Rewards/Contesting •Seat swap •Slideshare •Tweetquiz •Photo streaming •Podcast •Networking apps, Speed Networking •Pre event collaboration voting on topics/speakers . •Open Mic Jam •Soundclash •Ignite Talks, Lightning talks
  37. 37. YOUTUBEINSTAGRAMFACEBOOK TWITTER 37 LINKEDIN Catch box: Is a microphone you can toss into an audience This is a great way to interact with audiences at conferences. Attendees can provide their input and everyone in the room can hear what the question or ideas. The Catch Box can also be used to create additional networking opportunities.
  38. 38. YOUTUBEINSTAGRAMFACEBOOK TWITTER 38 LINKEDIN One Pulse provides features to help you reach your demographic, create a community, drive traffic to URL content.
  39. 39. YOUTUBEINSTAGRAMFACEBOOK TWITTER 39 LINKEDIN EventMobi is an interactive mobile event app, audience response and engagement platform for conferences and trade shows. It can allow sponsorship revenue streams for your event. Mobile Event Apps, Registration, Gamification, Live Display, Polling + Surveys, Networking, Event Analytics
  40. 40. YOUTUBEINSTAGRAMFACEBOOK TWITTER 40 LINKEDIN Poken is a full service, green event technology company that provides networking, lead generation and engagement solutions to the event industry. Services and products include registration and badging, hub development, mobile apps, Poken Touch Points and Poken Sparks, gamification and full metric reporting.
  41. 41. 41 sli.do is a web application. Social Screen: Integrated with Twitter, the social screen features attendees photos and live (post moderated) comments on the big screen. Agenda Screen. Displays upcoming info: location, speakers, track and time. Game Screen. Showcases the gamification leaderboard, rules of play and featured challenges. Partner Screen. The Partner screen cycles logos, images or ads. Alerts. Event app alerts. Broadcasting updates and announcements to the whole event. Live News Ticker. Live news ticker (Reuters default) includes local news, weather Event App Integration. Agenda, alerts and event game information is pulled directly from the event app Four Branded Screens. Extend branding to your event app and to the big screen with custom color schemes and consistent logo placement
  42. 42. 42 Post-Event ideas in increase engagement and lay the framework for the next event: •Ask attendees to rate the engagement as well as content •Analyze your online analytics and social media engagement •Create a photo gallery of event images on Facebook, Flickr, or your website. Include in post event communication to attendees so they can comment and share. •Post event contesting/polls
  43. 43. 43 Post-Event ideas in increase engagement and lay the framework for the next event:   •Share event survey results with the attendees and highlight key feedback that you plan to improve.   •Host a post-show reception where attendees provide feedback and continue to network  •Send handwritten notes to attendees or personalized emails rather than a blanket email. (Personal engagement)  •Offer attendees incentives to share experiences from the event or how the event resulted in company/org changes after the event.
  44. 44. 44 CONTACT: Deborah Lewis, CEO 21 Birch Ave. Toronto, ON. M4V 1E1 deborah@torontocityevents.ca 416.619.0596 Deblewis.ca CityEvents Fanpage & Group @CityEvents torontocityevents1 CityEvents Toronto Groups: CityEvents cityeventstoronto

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