2. Selling any product creates competition. Your job is to
find a way to attract customers to your product in spite
of the others similar to it. One way to do this is to
charge the same price, but offer your customer just a
littler bit more than the competition does.
3. Taking articles you have previously published, giving
them a new twist and turning them into reports can be
just the edge you need. You can offer these reports as
bonuses to buying customers. You might even want to
create reports specifically for this purpose.
4. The reports you offer must relate to the product you are
currently trying to sell. Maybe the customer would like
to have more information on using your product or
maybe it will benefit them in ways they hadn't
considered, use this information in the report. You can
also use the same report to gain the customer's interest
in another of your products.
5. The value of the product is greater when a bonus is
included. If you are just the affiliate of a product and
not the actual seller, you can still benefit by letting
buyers know that they can obtain your report once you
have proof of their purchase. This br5ings them to you.
6. Give your short reports the title of special or bonus and
include information such as your name and a link to
your website in the report somewhere. Add permission
to redistribute the report and you have given your
customer a bonus they will consider valuable.
7. It costs nothing to create these reports unless you hire
someone to write them for you. You gain an advantage
over your competition by offering more. This increases
your sales and both you and your customer feel
satisfied.