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10 ways to make your marketing story exceptional so that people will buy from you

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Your story is at the heart of marketing: How can you tell it effectively so that your listeners know, you trust you and buy from you?

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10 ways to make your marketing story exceptional so that people will buy from you

  1. 1. PRESENTED BY: DEBBIE O’CONNOR MOTIVATING MUM UK 10 WAYS TO MAKE YOUR STORY EXCEPTIONAL
  2. 2. STUDY OTHER STORYTELLERS It doesn’t matter who the story teller is, from an actor to an industry leader, study their background and processes. Learn their methodology, idiosyncrasies and patterns and see where you can apply those to your content. Here’s my Story A Mumpreneur is Born
  3. 3. USE DIFFERENT MEDIA Storytelling is for more than just novels and movies. It comes in many forms including articles, blog posts, videos, presentations and more. You can even find storytelling in video games.  Research what medium your target audience prefers.  Consider which medium works best for the story you are telling.
  4. 4. REMEMBER THE ESSENTIALS Every story needs a:  Subject: Know your audience before you begin.  Goal: Determine what outcome your audience is seeking.  Problem: Identify the reason your subject is having problems reaching their goal.  Solution: Show them that you are the solution.  Moral: Summarize the story in a direct and simplified way so they see the solution & how to reach it (your call-to-action). Your story should take your subjects on a journey where they can see the transformation between the beginning and the end.
  5. 5. DETERMINE WHAT YOU LIKE IN A STORY Think about your favorite stories; be they novels, movies, certain articles or even online videos.  Why are they your favorite?  What parts really attract you; the character’s style, the plot line or something else?  What attracted you to them in the first place?  What kept your attention? Apply those same things to your own stories.
  6. 6. BE HONEST Always be truthful. Lying and embellishing your stories may gain the initial interest of your audience but once they find out you’ve been dishonest – and they will, you’ve lost their trust forever.
  7. 7. EMOTIONALLY CONNECT WITH YOUR AUDIENCE Stories that tap into our emotions are the ones we enjoy hearing and the ones we remember. Work to connect with your audience on an emotional level, be it through entertainment, encouragement, fascination or something else and they will remember your story and your brand.
  8. 8. BE INTERESTING, NOT BORING What you find interesting and what your audience finds interesting may be two different things.  Tell the story for your audience, not for yourself.  Research to learn what real people are asking.  Consider the “who,” “what,” “when,” “where,” “why,” and “how” questions & what would make each of them interesting.  Keep your audience’s interests in mind while creating your story.
  9. 9. SHOW YOUR PERSONALITY & UNIQUENESS Don’t be afraid to let your personality show. People are looking for a connection and it may just be through having a similar personality. Besides, stories without personality are just plain boring. Even if you’re not very charismatic you can still make a connection through being unique. Ask yourself:  What makes your audience special?  Why do they buy your product over someone else’s?  What do they like and dislike about your product?  What makes your product special?  Is it designed differently than your competitions?  Why did you create the product?  Has it been recently updated?  Does it include advice from an industry leader?  How has your product changed the life of your customers?
  10. 10. MAKE IT SHAREABLE When you create a good story people will want to share it.  As you write your story, think about where it can be told and shared.  Mix up the type of mediums, formats and content lengths to give your story some diversity.
  11. 11. KEEP IT SIMPLE Regardless of the topic, traditionally speaking, the most remembered stories are the ones that tap into emotions, make a connection but are also simple in design. When a story is too complex, it loses its impact. K.I.S.S Keep It Short & Simple
  12. 12. THANK YOU FOR WATCHING For Daily Business tips and more please sign up for a Daily Dose of Motivation Please feel free to share, embed or use this presentation in any way you see fit For more information on this topic debbie@motivatingmum.co.uk www.motivatingmum.co.uk – Support and Advice for Mums in

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