Rhetorical Appeals<br />
Logos<br />Appeals to logic or reason<br />Inductive<br />Deductive<br />
Deductive<br />Top down<br />Theory &gt; hypothesis &gt; observation &gt; confirmation<br />
Inductive<br />Particular to general<br />Observation &gt; pattern &gt; hypothesis &gt; thesis/theory<br />
Ethos<br />Ethical appeals<br />Author’s credibility, reliability<br />Respects reader<br />Acknowledging opposing positio...
Shared Values<br />Considers values of audience and designs appeals to relate to those values<br />For example, how do you...
Pathos<br />Emotional appeal<br />Need for caution in its use<br />
Exercise on Rhetorical Appeals<br />In Stephen Lewis’“Pandemic,” find examples of each of “logos,”“ethos,” and “pathos.”<b...
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Rhetorical Appeals

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Rhetorical Appeals

  1. 1. Rhetorical Appeals<br />
  2. 2. Logos<br />Appeals to logic or reason<br />Inductive<br />Deductive<br />
  3. 3. Deductive<br />Top down<br />Theory &gt; hypothesis &gt; observation &gt; confirmation<br />
  4. 4. Inductive<br />Particular to general<br />Observation &gt; pattern &gt; hypothesis &gt; thesis/theory<br />
  5. 5. Ethos<br />Ethical appeals<br />Author’s credibility, reliability<br />Respects reader<br />Acknowledging opposing position<br />Establish common ground with reader (see appeal to values)<br />
  6. 6. Shared Values<br />Considers values of audience and designs appeals to relate to those values<br />For example, how do you sell forest conservation to<br />Business?<br />Environmentalists?<br />“Average Joe”?<br />
  7. 7. Pathos<br />Emotional appeal<br />Need for caution in its use<br />
  8. 8. Exercise on Rhetorical Appeals<br />In Stephen Lewis’“Pandemic,” find examples of each of “logos,”“ethos,” and “pathos.”<br />Are there any places where you think Lewis crosses the line or fails to meet his responsibility to be logical, ethical and not to push too far emotionally?<br />Appoint a spokesperson, and be prepared to discuss in class.<br />

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