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Traditional Media Literacy
Vs
New Media Literacy
i. Introduction
ii. Defining the line between Literacy and Illiteracy
iii. What is Traditional Media?
iv. Traditional Medi...
Media literacy is the ability to access, analyze, evaluate, and create media.
Media literate youth and adults are better a...
EVOLUTION OF MEDIA
The line between Literacy and Illiteracy is
very thin. We have drawn the line assessing
the audience understanding of medi...
What is Traditional Media?
 Any form of mass communication available before the
advent of digital media. This includes t...
Newspaper
TRADITIONAL MEDIA LITERACY
First Newspaper appeared around 59 BC named Acta Diurna' in Rome . From the past
to p...
IMAGES
Radio
TRADITIONAL MEDIA LITERACY
Radio was extensively used during the time of World War-I and World War-II. Not
only the ...
Axis Sally (Mildred Gillars)
She is one of the most prominent radio personalities with “Home Sweet
Home”, a propaganda sho...
Television
TRADITIONAL MEDIA LITERACY
Television has got a very powerful influence on people as it provides both visual an...
IMAGE
Advertising
TRADITIONAL MEDIA LITERACY
Advertising is one of the most effective medium which have been used to manipulate
...
IMAGES
 New Media means products and services delivering information or
entertainment using computers or the internet, and not b...
ONLINE NEWSPAPERS
SOCIAL MEDIA
VIDEO GAMES
 What is NEW MEDIA LITERACY?
 In simple terms, it refers to an individual’s ability to use new media tools to
read, writ...
How Much Do we Know about new media?
Its been nearly 3 decades since the emergence of the new media but do we
really know ...
NEW MEDIA LITERACY
Internet.org
NEW MEDIA LITERACY
App Permission
MALWARE
SOCIAL MEDIA
SOCIAL MEDIA
PROPAGANDA
ADVERTISING
Survey.pdf
SURVEY
This survey was conducted among 32 students from different departments of Tezpur University.
Response.pd...
 https://medialiteracyproject.org/learn/media-literacy/
 www.sciencedirect.com/science/article/pii/S0360131515000494
 w...
 Debashis Pratim Sarma MCM16005
 Pranati Sinha MCM16008
 Rahul Sinha MCM16013
 Pritesh Gupta MCM16016
 Toka V MCM1602...
Traditional media literacy vs new media literacy
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Traditional media literacy vs new media literacy

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It's a presentation on the difference between Traditional Media and New Media. The advent of new media has arisen the question of the new mode of propaganda.

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Traditional media literacy vs new media literacy

  1. 1. Traditional Media Literacy Vs New Media Literacy
  2. 2. i. Introduction ii. Defining the line between Literacy and Illiteracy iii. What is Traditional Media? iv. Traditional Media literacy v. What is New Media? vi. What is New Media Literacy vii. New Media Literacy Vii. Survey CONTENT  Newspaper  Radio  Television  Advertising  Internet.org  App Permission  Malware  Social Media  Propaganda  Advertising
  3. 3. Media literacy is the ability to access, analyze, evaluate, and create media. Media literate youth and adults are better able to understand the complex messages we receive from television, radio, Internet, newspapers, magazines, books, billboards, video games, music, and all other forms of media. With this presentation it is tried to access the ability of understanding of audiences regarding the contents available in different media. INTRODUCTION
  4. 4. EVOLUTION OF MEDIA
  5. 5. The line between Literacy and Illiteracy is very thin. We have drawn the line assessing the audience understanding of media and how far audience can evaluate the hidden agenda or how far audience is aware of the scams and frauds. DEFINING THE LINE BETWEEN LITERACY AND ILLITERACY
  6. 6. What is Traditional Media?  Any form of mass communication available before the advent of digital media. This includes television, radio, newspapers, books, and magazines. TRADITIONAL MEDIA
  7. 7. Newspaper TRADITIONAL MEDIA LITERACY First Newspaper appeared around 59 BC named Acta Diurna' in Rome . From the past to present Newspaper has vital role in informing people. But it is also seen that newspaper also sometimes uses propaganda to play it’s own game. For Example: The Spanish–American War (April–August 1898) is considered to be both a turning point in the history of propaganda and the beginning of the practice of yellow journalism.
  8. 8. IMAGES
  9. 9. Radio TRADITIONAL MEDIA LITERACY Radio was extensively used during the time of World War-I and World War-II. Not only the Axis Powers but also Allied Force used Radio to mobilize people towards their ideology.
  10. 10. Axis Sally (Mildred Gillars) She is one of the most prominent radio personalities with “Home Sweet Home”, a propaganda show directed at American troops. Axis Sally spoke in a friendly, conversational tone, but her goal was to unsettle her listeners. One of her favorite tactics was to mention the soldiers’ wives and girlfriends and then muse about whether the women would remain faithful, “especially if you boys get all mutilated and do not return in one piece.” TRADITIONAL MEDIA LITERACY
  11. 11. Television TRADITIONAL MEDIA LITERACY Television has got a very powerful influence on people as it provides both visual and audio medium. It has more capacity to grab the attention of the audience as it is very persuasive in nature in comparison to its other counterparts. For Example Propaganda was more extensively used in schools where educational videos produced by the American federal government’s Civil Defense department where shown in the event of a nuclear attack.
  12. 12. IMAGE
  13. 13. Advertising TRADITIONAL MEDIA LITERACY Advertising is one of the most effective medium which have been used to manipulate people to drive them. For example to recruit youth USA used to make attractive and manipulating posters. In the recent times government and commercial organizations have been making influential advertises to attract audiences towards it
  14. 14. IMAGES
  15. 15.  New Media means products and services delivering information or entertainment using computers or the internet, and not by traditional methods such as television and newspapers.  Common examples are : WHAT IS NEW MEDIA?
  16. 16. ONLINE NEWSPAPERS
  17. 17. SOCIAL MEDIA
  18. 18. VIDEO GAMES
  19. 19.  What is NEW MEDIA LITERACY?  In simple terms, it refers to an individual’s ability to use new media tools to read, write, compute, solve problems etc.  New media literacy means how much we are equipped with the knowledge of internet and it’s content builders interest and how they are injecting information to it’s consumers.  It also means being able to differentiate between which information is a fraud or genuine. NEW MEDIA LITERACY
  20. 20. How Much Do we Know about new media? Its been nearly 3 decades since the emergence of the new media but do we really know the new media and the need of new media literacy? Its been generations now that we are using traditional media like radio, television etc but the new media is comparatively newer for us. NEW MEDIA LITERACY
  21. 21. NEW MEDIA LITERACY Internet.org
  22. 22. NEW MEDIA LITERACY App Permission
  23. 23. MALWARE
  24. 24. SOCIAL MEDIA
  25. 25. SOCIAL MEDIA
  26. 26. PROPAGANDA
  27. 27. ADVERTISING
  28. 28. Survey.pdf SURVEY This survey was conducted among 32 students from different departments of Tezpur University. Response.pdf It is observed that
  29. 29.  https://medialiteracyproject.org/learn/media-literacy/  www.sciencedirect.com/science/article/pii/S0360131515000494  www.iiisci.org/journal/CV$/sci/pdfs/OL508KR.pdf  www.historynet.com/mildred-elizabeth-sisk-american-born-axis-sally.htm REFERENCES
  30. 30.  Debashis Pratim Sarma MCM16005  Pranati Sinha MCM16008  Rahul Sinha MCM16013  Pritesh Gupta MCM16016  Toka V MCM16028 MEMBERS THANK YOU

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