Swot devox india

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Swot devox india

  1. 1. Presented by Debashis Mondal (MBA)
  2. 2. Devox (India) Ltd.  It is a sportswear & sports shoe manufacturing company  It is a company which has showroom at posh market of metro  Its main objective to maximize profit
  3. 3.  Mr. Oberoi – Customer, also an HRD executive in a multinational company  Mrs. Oberoi – Wife of Mr. Oberoi  Mr. Rahul – A young sales executive trainee  Mr. Sharma – Manager of the showroom  Mr. Khare – General manager (sales) at the headquarters
  4. 4. Strength –  Good communication System  Gentle and loyal employee  Diversified price range  Exclusive Metro showrooms  Quality products  Fresh stocks
  5. 5. Weakness –  Lack of strong values & morals  Profit oriented  Unsatisfactory after sales service  Branch manager has no power to take decision
  6. 6. Opportunity –  Good market value  Demand for sportswear is increasing among youth  Moving into new market segments  Expansion in global market to create a brand image  Should be use new technologies for manufacturing new models
  7. 7. Threats –  Product must be unique and competitive  Competition is very strong in footwear market segments  Rapid changes in technology & consumer preference  Customer unsatisfaction  There is no return policy  Global economic condition
  8. 8. Strength –  Smart & flexible  Calm and cool  Obedient & humble  Professional sales person Weakness –  Lack of convincing power  Unexperienced  Argumentative
  9. 9. Opportunity –  Can be a good Sales Executive in Future  Career growth  Ethical work behavior can lead to progress Threats –  Inefficiency in dealing with customers  Can easily be dominated by any customer  Working under prejudice boss can force him to loose his work ethics
  10. 10. Strength – Weaknes –  Confident  Rigid  Outspoken  Illogical  persisting  Rude  Careless  Aggressive
  11. 11. Opportunity –  Can be good In demanding or dominating others  To overcome his mistakes Threats –  Impatience  Arguable nature may create differences in relations  Bossy attitude may lead to hamper situation
  12. 12. Strength –  Effective communicator  Good listener & observer  Polite & Calm  Branch Manager  Clear about his role and purpose Weaknes –  Lack of decision making ability  Submissive nature
  13. 13. Opportunity –  Can be a better manager in future Threats –  Employee  From Customers
  14. 14. Strength –  Easy going  Cool minded  Supportive  Understanding  Husband is HRD Executive in MNC Weaknes –  Lack of communication skill  Lack of initiative
  15. 15. Opportunity –  Can be a good customer  Help her husband Threats –  It may effect her personal life
  16. 16. Strength –  General Manager  Good arbitrator  Professional  Decisive Weaknes –  Personal biasness  Uses assertive sentences
  17. 17. Opportunity –  Can be a good general manager in future  Can be a good leader  Motivation & guidance Threats –  Attitude towards the customer  Prejudice behavior  Negative impression on subordinates
  18. 18.  Barrier of communication between Mr. Oberoi and Rahul  Wrong attitude of seller towards the customer  The company should adopt unbiased attitude towards the customer  Consumer like Mr.Oberoi should have inherit the 3Vs of communication (verbal,vocal,,visual)
  19. 19.  Communication is successful only when purpose is fulfilled  Purpose of communication may be to – inform, persuade, motivate  In each situation, there is a positive change intended to attitude/ perception/ belief in the target audience in a desired manner

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