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Internet Marketing


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Presentation on Internet marketing trends in 2010.

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Internet Marketing

  1. 1. Internet Marketing<br />a project presentation by<br />Debarshi Ghosh<br />Illinois MBA Class of 2011<br />
  2. 2. An Invasion of Privacy?<br />Google Analytics<br />Apple iAd Platform<br />Facebook’s New Privacy Settings<br />Google’s Remarketing tool<br />
  3. 3. Buzz Words<br />CPM<br />Cost Per iMpression<br />CPC <br />Cost Per Click<br />
  4. 4. Mobile Ads - Apple vs. Google<br />iAd<br />$1 million to Join<br />$10 CPM<br />$2 CPC fee<br />At 1% click-through rate that is $30 per click<br />AdMob<br />$10 to $15 CPM<br />No costs per click<br />CPC campaigns - 15 cents to 30 cents per click. <br />“People aren’t searching on a mobile device like they are on a desktop device, they are using apps to get to the Internet.” – Steve Jobs<br />
  5. 5. Ad Revenues<br />The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter<br />In 2008, North American advertisers spent US$13.5 billion on search engine marketing.<br />In 2008, Google's total advertising revenues were US$21 billion<br />Google set the minimum CPM bid for placement targeted campaigns at 25 cents<br />
  6. 6. Effects - The Death of Ad Agencies?<br />“I’m shocked at how arrogant they’ve become,” says an agency source. “I find it really scary. They have every intention of relegating agencies to just a strategy function.” – an agency exec about Google’s activity in the provision of online display ads<br />“Since this is a closed ad network run by Apple I guess you’ll just have to trust them that they’re giving you a media plan that meets your objectives. ‘I want to reach young men who are interested in sports’ – How does this get translated into a media plan? If Apple does all the work, then how does an agency add any value to the process?” – on Apple’s iAd platform<br />Apple will make ads for iAd<br />Apple is charging $50,000 to $100,000 to produce iAds – double of agency fees<br />
  7. 7. What is Next?<br />Addressable TV<br />Google teams up with Visible World Inc.<br />NBC is using Microsoft’s Admira platform<br />Apple’s Vision of the iPad and Apple TV<br />
  8. 8. What is Next?<br />Evolution of Web 3.0<br />Semantic Web<br />Personalization<br />“Totally integrated world”<br />“To emerge from new and innovative Web 2.0 services with a profitable business model”<br />“Where the computer is generating new information, rather than humans”<br />