Res med bby_healthcare


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Res med bby_healthcare

  1. 1. ResMed Inc Klaus Schindhelm Senior Vice President, Applied Research Global
  2. 2. ResMed Overview <ul><li>Operate in over 68 countries through wholly owned subsidiaries and independent distributors </li></ul><ul><li>~2,500 personnel in direct offices in 18 countries </li></ul><ul><li>Manufacture in Australia, US, and Europe </li></ul><ul><li>Leading manufacturer of medical devices for sleep-disordered breathing market </li></ul><ul><ul><li>Global market size: $2 billion 1 </li></ul></ul><ul><ul><li>Market growth estimated at 15-20% </li></ul></ul><ul><ul><li>Market <10% penetrated </li></ul></ul>NYSE / ASX: RMD 1 Frost & Sullivan 2004 reported $1B but growth is ~20%
  3. 3. Strong Financial Performance Annual US$ (Million) *Excluding stock-based compensation, restructuring, and acquisition-related costs
  4. 4. Sales by Product Category Q1 of FY’07 Masks, Accessories 50% CPAP/APAP 31% VPAP/Saime 19%
  5. 5. Sales by Geographic Region Q1 of FY’07 Americas 55% Europe 38% Asia-Pacific 7%
  6. 6. What Is SDB? <ul><li>Disordered breathing during sleep due to collapse of the upper airway </li></ul><ul><li>Serious disorder linked to leading causes of death in the US (heart disease, stroke) </li></ul><ul><li>Affects over 40 million Americans 90% of cases are undiagnosed 1 </li></ul>1 Young et al. Am J Respir Crit Care Med 2002
  7. 7. Treatment for Sleep Apnea <ul><li>CPAP - Continuous Positive Airway Pressure </li></ul><ul><li>OSA treatment first described in 1981 by Sullivan ( Lancet ) </li></ul><ul><li>Works as an air splint to keep upper airway open during sleep </li></ul><ul><li>Prevents upper airway collapse and associated physiologic responses </li></ul><ul><li>Most effective non-invasive therapy </li></ul>
  8. 8. US Market Opportunity SDB Prevalence Diagnosed Treated New User Share Compliant Share Adult population 221.3M 44M 4M 4M 2.5M 44M
  9. 9. Growth Drivers SDB Prevalence Diagnosed Treated New User Share Compliant Share Public Relations Physician Education ApneaLink Comorbidity Initiatives New Products Business Solutions Branding
  10. 10. Growth Strategy <ul><li>Increase awareness and understanding of sleep apnea and co-morbidities </li></ul><ul><li>Deliver innovative products to optimize patient care </li></ul><ul><li>Maximize the advantage of global operations for manufacturing and selling products </li></ul>
  11. 11. Increasing Public Awareness of SDB <ul><li>Public relations campaign with another industry leader </li></ul><ul><li>Launched resource on symptoms and risks of sleep apnea </li></ul><ul><li>Supporting centers of excellence and thought leaders to educate physicians and public </li></ul><ul><li>ResMed Foundations (United States and Australia) </li></ul>Today Show Segment on Sleep Apnea
  12. 12. Growth in SDB Publications
  13. 13. Sleep Apnea Prevalence in Cardiovascular Disease Patients Logan et al. J. Hypertension 2001 Javaheri et al. Circulation 1999 Sjostrom et al. Thorax 2002 Schafer et al. Cardiology 1999 Sanner et al. Clin Cardiology 2001 Somers et al. Circulation 2004 80%+ 70% 50-70% 35-45% ~30% ~30% Erman et al. APSS 2005 ~50%
  14. 14. Economic Studies on CPAP Benefits <ul><li>Treating all US drivers suffering from apnea would save $11.1 billion in collision costs and save 980 lives annually 1 </li></ul><ul><li>Higher hospitalization rates for patients with untreated apnea (251 nights vs. 90 nights) 2 </li></ul><ul><li>Medical costs of undiagnosed sleep apnea patients were double in the year prior to diagnosis ($2720 vs. $1384) 3 </li></ul><ul><li>Prior to apnea diagnosis, patients utilized 23-50% more medical resources 4 </li></ul><ul><ul><li>1 Sassani, et al., SLEEP 2004 </li></ul></ul><ul><ul><li>2 Kryger, et al., SLEEP 1997 </li></ul></ul><ul><ul><li>3 Kapur, et al., SLEEP 1999 </li></ul></ul><ul><ul><li>4 Smith, et al., CHEST 2002 </li></ul></ul>
  15. 15. Documented Medical Savings Schneider Trucking <ul><li>Case study: Schneider Transportation Company </li></ul><ul><ul><li>Results 12 months post-CPAP treatment </li></ul></ul><ul><ul><li>57.4% reduction in total medical expenses = $6,456 / yr </li></ul></ul><ul><ul><ul><li>91% reduction in hospital admits </li></ul></ul></ul><ul><ul><ul><li>Does not include savings from accidents, liability </li></ul></ul></ul><ul><ul><li>Results from original 6 month follow-up study </li></ul></ul><ul><ul><ul><li>Improved retention by 229% </li></ul></ul></ul><ul><ul><ul><li>73% reduction in accidents </li></ul></ul></ul>1 Berger, et al., CHEST 2006
  16. 16. Educating Physicians: Hub and Spoke Model <ul><li>Cardiology: Collaborations with Guidant and Medcath, educational symposia </li></ul><ul><li>Bariatrics: Unique product offering; education of bariatric surgeons on post-operative risks </li></ul><ul><li>Diabetes: A huge prevalence of SDB (~72%) which positively impacts the disease. Endocrinologists need educating. </li></ul>
  17. 17. High $ New Product Cycle Med $ Low $ Basic Full Unique © ResMed 2006 FEATURES PRICE Specialty Segment VPAP Adapt SV Premium Segment S8 Platform, VPAP Bilevel Value Segment C Series Tango
  18. 18. <ul><li>S8 Platform </li></ul><ul><li>Fully integrated humidification </li></ul><ul><li>Comprehensive efficacy/usage data </li></ul><ul><li>Remote data downloading capabilities </li></ul><ul><li>New EPR comfort feature </li></ul><ul><li>Customizable patient reminders </li></ul><ul><li>Mirage Swift </li></ul><ul><li>Light and comfortable </li></ul><ul><li>Superior seal </li></ul><ul><li>Improved compliance </li></ul><ul><li>Quick fitting </li></ul><ul><li>Simple inventory </li></ul>Premium Segment S8 – Swift System
  19. 19. Value Segment Strategy <ul><li>Access value segment of the market, not previously addressed by RMD </li></ul><ul><ul><li>Price driven, minimal feature set </li></ul></ul><ul><ul><li>Incremental US segment for RMD </li></ul></ul><ul><li>Raise barriers to entry </li></ul><ul><ul><li>Strategic blocking point </li></ul></ul><ul><ul><li>New entrants come in low, grow upward </li></ul></ul><ul><li>Gross margin support </li></ul><ul><ul><li>Similar GMs to core CPAP </li></ul></ul><ul><ul><li>Segments Premium products from Value products </li></ul></ul>Value Segment C Series Tango
  20. 20. Specialty Segment Strategy <ul><li>Access incremental 15-20% of sleep lab patients </li></ul><ul><ul><li>Previously unidentified patient population </li></ul></ul><ul><ul><li>Mayo Sleep paper cites 15% + prevalence </li></ul></ul><ul><li>Reduce non-compensated costs for channel </li></ul><ul><ul><li>Cost to serve “problem patients” </li></ul></ul><ul><li>High gross margins </li></ul><ul><ul><li>Unique algorithm </li></ul></ul><ul><ul><li>Only FDA approved product for Periodic Breathing </li></ul></ul>
  21. 21. Research And Development <ul><li>In 2007 ResMed plans to spend 6-7% of its revenues on R&D. </li></ul><ul><li>Major development areas are: </li></ul><ul><ul><li>Masks </li></ul></ul><ul><ul><li>CPAP </li></ul></ul><ul><ul><li>Ventilation </li></ul></ul><ul><li>Focal Areas are: </li></ul><ul><ul><ul><ul><li>Patient “comfort/compliance” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>System Intelligence </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Respiratory/Cardiopulmonary Systems </li></ul></ul></ul></ul>
  22. 22. Summary. I. <ul><li>SDB/OSA is a major public health problem on a level equivalent to that of tobacco smoking (NEJM, April, 1993) </li></ul><ul><li>SDB/OSA is the major cause of hypertension (JNC7, 2003) which, in turn, is the major cause of heart disease and stroke, the #1 and #3 killers in most western countries </li></ul><ul><li>SDB/OSA is easy to diagnose and easy to treat; it has been shockingly neglected by the medical establishment </li></ul>
  23. 23. Summary. II. <ul><li>ResMed’s biggest competitor is ignorance. </li></ul><ul><li>ResMed is the leading global technology company in the SDB/OSA space; we have the track record to prove it. </li></ul><ul><li>The SDB/OSA opportunity is a marathon and we are only lacing our shoes; it is time for the nation and the world to wake up to sleep </li></ul>