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Examining Spectator Satisfaction            in Golf            By: Daniel Banach
Introduction      What is Consumer Satisfaction?      Spectator Satisfaction(Lambrecht, Kaefer, & Ramenofsky, 2009)(Jone...
Why Spectator Satisfaction      To understand your customers      Create loyal and life-long fans(Zo, Zhang, & Cattani, ...
Sportscape     DefinitionLambrecht, Kaefer, & Ramenofsky, 2009
Flexible Vs. Stadium VenuesLambrecht, Kaefer & Ramenofsky
Purpose of Study   Difference between Sportscape of Flexible and Stadium venue sports   Most important sportscape factor...
Literature Review      Sportscape Factor       Accessibility          Am I allowed to be here?(Robinson, Trail & Kwan, ...
Accessibility Cont.     Wheres Tiger?     Concessions?     Bathroom?(Lambrecht, Kaefer, & Ramenofsky, 2009)
Literature Review     Sportscape Factor          Seating(Lambrecht, Kaefer, & Ramenofsky, 2009)
Methodology   Data collection       Content analysis and Survey
Survey   Design   How it will be administered
Interpretation of results   Comparison
Timeline   Plan to graduate May of 2013   Wegmans LPGA Championship week is June 4-10   Survey completed by middle of May
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Spectator Satisfaction in Golf

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Spectator satisfaction in golf

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Spectator Satisfaction in Golf

  1. 1. Examining Spectator Satisfaction in Golf By: Daniel Banach
  2. 2. Introduction  What is Consumer Satisfaction?  Spectator Satisfaction(Lambrecht, Kaefer, & Ramenofsky, 2009)(Jones, 2011)
  3. 3. Why Spectator Satisfaction  To understand your customers  Create loyal and life-long fans(Zo, Zhang, & Cattani, 2011) (Hansen & Gathuier, 1994)
  4. 4. Sportscape  DefinitionLambrecht, Kaefer, & Ramenofsky, 2009
  5. 5. Flexible Vs. Stadium VenuesLambrecht, Kaefer & Ramenofsky
  6. 6. Purpose of Study Difference between Sportscape of Flexible and Stadium venue sports Most important sportscape factors at a Golf event Find patters, similarities or differences
  7. 7. Literature Review  Sportscape Factor  Accessibility  Am I allowed to be here?(Robinson, Trail & Kwan, 2004) (Lambrecht, Kaefer, &Ramenofsky, 2009)
  8. 8. Accessibility Cont.  Wheres Tiger?  Concessions?  Bathroom?(Lambrecht, Kaefer, & Ramenofsky, 2009)
  9. 9. Literature Review  Sportscape Factor  Seating(Lambrecht, Kaefer, & Ramenofsky, 2009)
  10. 10. Methodology Data collection  Content analysis and Survey
  11. 11. Survey Design How it will be administered
  12. 12. Interpretation of results Comparison
  13. 13. Timeline Plan to graduate May of 2013 Wegmans LPGA Championship week is June 4-10 Survey completed by middle of May

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