0 Auction Inc. is an Korean customer to customer
internet service such as E-bay.
0 Anyone can sell products, also can buy products
Game Design – Points
0 Inside the site, we can see several points system.
Game Design – Points (1)
0 Redeemable point
0 Users can get mileage by purchasing products.
0 Users can use this point like cash inside the site.
Game Design – Points (2)
0 Skill points
0 Users can take points by doing specific activities.
0 Simply speaking, Bonus point!
0 Users do not forced to do it !
Game Design – Points (3)
0 Reputation Points
0 Users who bought an item evaluate some elements.
Game Design – Levels
0 More number of shopping and total amount of money,
levels will get higher.
Game Design – Leaderboards
0 Leaderboard – Need to compare with others.
※ The more users buy, ranking will be higher
Game Design - Badges
0 Badges show the completion of goals and progress
Social Engagement Loop
0 Motivating Emotion : Buying and selling
0 Player Re-Engagement : Points and coupons
0 Social Call to Action : Score sellers item
0 Visible Progress/Reward : Points
Game Design - Dashboard
0 Customer Center – Detect customers inconvenience.
0 Gamification by Design
0 Zichermann, Gabe