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The Pitfalls of Peer-to-Peer Wellness Challenges


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As outlined in this presentation, we make a sharp distinction between campaigns (what we do) and challenges. Campaigns are rich, immersive experiences. We’re engaging the participant in more than a simple wellness task by taking the serious science of health behavior change and disguising it in a fun wrapper with significant goals, exciting themes, and purposeful social support. It’s an approach we’ve honed over 20 years with thousands of clients and hundreds of thousands of participants.

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The Pitfalls of Peer-to-Peer Wellness Challenges

  1. 1. THE PITFALLS OF Peer-to- Peer Wellness Challenges