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Dean Whitney
Àir . l . côn     (aero - the airicon - to look like
a b c d e f g h i j k l m n o p q r s t u v w x y z
Why is 90% of science                     fiction writing crap?                        Sturgeon’s LawTheodore Sturgeon    ...
Market Maturitytechnology    features    experience
people are looking for?
Products, Services, Talent...
What happens when they find      YOU?
What % of that  audience...  ConnectsDoes businessTells someone Remembers   Thinks...
Business or Personal
talent            values              people                brand    strengths                ideals                experi...
AWESOME
80 Milliseconds"Within 80 milliseconds theirvisual cortex responds as theyperceive the choice items, Alittle later, region...
AWESOME
 
How do you do that?
What brands are successful at   doing the same thing?
Logo ColorsGraphicsImages
Consistent
Logo WebsiteFacebook  Twitter LinkedIn Google+
ask
Theodore Sturgeon
How will you be in the 10%?
Aericon is a full service digital marketing                                 agency headquartered in Boston, MA.           ...
Branding Basics
Branding Basics
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Branding Basics
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Branding Basics
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Branding Basics
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Branding Basics
Branding Basics
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Branding Basics
Branding Basics
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Branding Basics
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Branding Basics

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Branding Basics

  1. 1. Dean Whitney
  2. 2. Àir . l . côn (aero - the airicon - to look like
  3. 3. a b c d e f g h i j k l m n o p q r s t u v w x y z
  4. 4. Why is 90% of science fiction writing crap? Sturgeon’s LawTheodore Sturgeon 90% of everything is crap!
  5. 5. Market Maturitytechnology features experience
  6. 6. people are looking for?
  7. 7. Products, Services, Talent...
  8. 8. What happens when they find YOU?
  9. 9. What % of that audience... ConnectsDoes businessTells someone Remembers Thinks...
  10. 10. Business or Personal
  11. 11. talent values people brand strengths ideals experience
  12. 12. AWESOME
  13. 13. 80 Milliseconds"Within 80 milliseconds theirvisual cortex responds as theyperceive the choice items, Alittle later, regions of the brainassociated with memory andspeech become active."Dr. Steven Rose, director of the brain and behavior researchgroup and professor of biology at the Open University.
  14. 14. AWESOME
  15. 15.  
  16. 16. How do you do that?
  17. 17. What brands are successful at doing the same thing?
  18. 18. Logo ColorsGraphicsImages
  19. 19. Consistent
  20. 20. Logo WebsiteFacebook Twitter LinkedIn Google+
  21. 21. ask
  22. 22. Theodore Sturgeon
  23. 23. How will you be in the 10%?
  24. 24. Aericon is a full service digital marketing agency headquartered in Boston, MA. We provide integrated strategy, creative and technology services to deliver results oriented agile digital marketing programs. www.aericon.comDean Whitney 617-379-6769 HEADQUARTERS@deanwhit dwhitney@aericon.com 60 State Street, Suite 700 Boston, Massachusetts 02109 Toll free: +1 (800) 960-0553 Fax: +1 (617) 379-6276 WEST COAST 800 W. El Camino Real, Suite 180 Mountain View, CA USA 94040 Phone: + 1 (650) 453-2050 Fax: + 1 (650) 318-5345 ASIA/PACIFIC Four Seasons Towers 8 Finance Street, Suite B1907 Central, Hong Kong S.A.R., PR China P: + 852 8175 8105 F: + 852 8175 8106

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