There has been so much buzz on the subject of Branding that it has caused as much confusion as it has caused excitement.
• Is branding all about coming up with beautiful logo for your company? Or is it more?
• What has branding got to do with marketing?
• Is branding just for the big boys? Can small business owners benefit from having a brand strategy?
In this talk Dean explains Branding in ‘plain English’ to give business owners a good understanding of the subject so that they can start implementing elements of brand strategy into their business and thus improve the quality of their business and eventually increase profits.