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Web Survey - 2016

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This presentation was delivered to local businesses at a breakfast hosted by the Olds Institute's Olds Connected Community committee.

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Web Survey - 2016

  1. 1. Olds Connected Community Business Web Presence Over View 2016
  2. 2. What is the Olds CC Web Survey • Does a Business have a website? • Can you find that businesses website on Google? • Does that Business have their own domain Name? (www.yourbusiness.com) • Is the site visually appealing and easy to navigate?
  3. 3. What is the Olds CC Web Survey • Does the business have the following content on their site: – Location Map – Business Address – Business Phone Number – Email Contact Info or Email Form • Can you find out what the business does?
  4. 4. What is the Olds CC Web Survey • Does the business build their story, including: – Information about staff – Information about awards – Achievements – Customer Testimonials • Has the site been updated with in the last 2 Months? • Does the Website provide some form of eCommerce?
  5. 5. What is the Olds CC Web Survey • Does the business include interactive content like: – Blogs / Vlogs – Facebook – Twitter – User Forums
  6. 6. With that criteria we could come up with a score out of 20 to rate how successful Olds businesses are on the web. • 15.5 – 20 Rating = Excellent Site • 10.5 – 15 Rating = Good Site • 5.5 – 10 Rating = Has a website but there is room for improvement. • 0-5 Little or No Web Presence.
  7. 7. First Survey 2010 650 Business Surveyed (provided by Town of Olds online business directory) • 538 of those business had little or no web presence. (just over 82%) • 112 Business would be considered as having a website • 37 of those 112 have updated their site with in the last 2 months • 15 of those business offered some sort of online sales, ordering, purchasing or eCommerce. • 13 Businesses used Facebook as a marketing tool • 7 business used Twitter
  8. 8. 2010 Web Survey SNAP Shot
  9. 9. Olds CC “Campaign to Reach Out” With the results of the initial survey, The Olds CC started a movement to educate and influence the perception of the web as a marketing tool for business. Our plan included: • Video conferences about the web, and social media. • Engagement site classes on Website design, Facebook, and Twitter. • Guest speakers on the importance of web marketing. • Door to door discussions with some businesses on their results. • Engaged businesses to adopt a new “Culture of Use” for using the web as a tool to enhance their business.
  10. 10. Second Survey 2011 586 Business Surveyed (provided by Town of Olds online business directory) • 333 of those businesses had little or no web presence. (just over 56%) • 253 Business would be considered as having a website • 176 of those 253 have updated their site with in the last 2 months • 41 of those business offered some sort of online sales, ordering, purchasing or eCommerce. • 94 Businesses used Facebook as a marketing tool • 46 Businesses used Twitter • 19 Businesses added Blogs to their websites
  11. 11. 2011 Web Survey SNAP Shot
  12. 12. Third Survey 2012 610 Business Surveyed (provided by Town of Olds online business directory) • 338 of those businesses had little or no web presence. (just over 55%) • 272 Business would be considered as having a website • 199 of those 272 have updated their site with in the last 2 months • 36 of those business offered some sort of online sales, ordering, purchasing or eCommerce. • 128 Businesses used Facebook as a marketing tool • 75 Businesses used Twitter • 46 Businesses added Blogs to their websites
  13. 13. 2012 Web Survey SNAP Shot
  14. 14. Forth Survey 2013 586 Business Surveyed (provided by Town of Olds online business directory) • 325 of those businesses had little or no web presence. (just over 55% no change in percentage over last year) • 270 Business would be considered as having a website • 181 of those 272 have updated their site with in the last 2 months • 39 of those business offered some sort of online sales, ordering, purchasing or eCommerce. • 153 Businesses used Facebook as a marketing tool • 81 Businesses used Twitter • 56 Businesses added Blogs to their websites
  15. 15. 2013 Web Survey SNAP Shot
  16. 16. Fifth Survey 2014 636 Business Surveyed (provided by Town of Olds online business directory) • 335 of those businesses had little or no web presence. (just under 52.7% down by 2.3% over last year) • 301 Business would be considered as having a website • 217 of those 301 have updated their site with in the last 2 months • 44 of those business offered some sort of online sales, ordering, purchasing or eCommerce. • 204 Businesses used Facebook as a marketing tool • 113 Businesses used Twitter • 79 Businesses added Blogs/Vlogs to their websites
  17. 17. 2014 Web Survey SNAP Shot
  18. 18. Sixth Survey 2015 681 Business Surveyed (provided by Town of Olds online business directory) • 348 of those businesses had little or no web presence. (just under 51.1% down by 1.6% over last year) • 333 Business would be considered as having a website • 219 of those 333 have updated their site with in the last 2 months • 41 of those business offered some sort of online sales, ordering, purchasing or eCommerce. • 261 Businesses used Facebook as a marketing tool • 147 Businesses used Twitter • 90 Businesses added Blogs/Vlogs to their websites
  19. 19. 2015 Web Survey SNAP Shot
  20. 20. Seventh Survey 2016 605 Business Surveyed (provided by Town of Olds online business directory) • 276 of those businesses had little or no web presence. (just under 45.6% down by 5.5% over last year) • 329 Business would be considered as having a website • 254 of those 329 have updated their site with in the last 2 months • 50 of those business offered some sort of online sales, ordering, purchasing or eCommerce. • 271 Businesses used Facebook as a marketing tool • 158 Businesses used Twitter • 99 Businesses added Blogs/Vlogs to their websites
  21. 21. 2016 Web Survey SNAP Shot
  22. 22. Web Presence Comparison
  23. 23. Web Presence by Year
  24. 24. What Changed in 2016? • A decrease of 5.5% of businesses falling into the no presence category (0 – 5 Rating). • A 25.9% decrease in the number of business not keeping their website up to date. • 0.7% decrease in the number of businesses that use the web as an additional source of revenue using eCommerce. • 19.6% increase in the number of businesses using Facebook to reach out to new customers. • 12.9% increase in the number of businesses using Twitter to reach out to new customers. • 8.7% increase in the use of blogs / video blogs as a business web tool.
  25. 25. What have we learned? The amount of businesses with little to no web presence has now finally dropped below the number of business with a web presence, we have also seen an improvement in the quality of web content with the businesses that have adopted the internet as a marketing tool. Social media continues to be a strong growth for business as a marketing medium. Blogs and Vlogs are gaining in strength as business recognize that video and personal messages help build a connection/relationship between the consumer and the business. Business are recognizing that they need to keep the content fresh on their sites. Olds is really starting to own the idea that the internet provides a powerful marketing tool.
  26. 26. Thank You

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