Blogs Podcasts Syndication Feb09 Short Version

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The PowerPoint slide deck from our seminar for the Business Link on Blogs, Podcasts and Online Syndication. The seminars were in February and March 2009. Some slides have been removed for length.

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  • Blogs Podcasts Syndication Feb09 Short Version

    1. 1. Blogs, Podcasts & Online Syndication February/March 2009
    2. 2. Quick Definitions …. Blogs, Podcasting, Online Syndication February/March 2009 BLOG podcast
    3. 3. New Media Marketing Pillars .... Four New Media Marketing Pillars blogs, podcasts, social networks , online video . Blogs, Podcasting, Online Syndication February/March 2009
    4. 4. Blogs …. Content Blogs, Podcasting, Online Syndication February/March 2009 business blog vs. personal blog remember the 3 P’s P eople P articipation P ersuasion
    5. 5. Blogs …. Content Blogs, Podcasting, Online Syndication February/March 2009 social media contracts
    6. 6. Blogs …. Content Blogs, Podcasting, Online Syndication February/March 2009 text hyperlinks audio video images
    7. 7. Blogs …. Content Blogs, Podcasting, Online Syndication February/March 2009 industry news news releases product use how-to’s new products & services customer surveys
    8. 8. Blogs …. Content Blogs, Podcasting, Online Syndication February/March 2009 flogging splogging link-baiting
    9. 9. Blogs …. Planning Blogs, Podcasting, Online Syndication February/March 2009 Search for competitors blogs . . . What are they talking about? What do you like about the blog? What don’t you like about the blog? Look at their blog through the eyes of a customer or prospect!
    10. 10. Blogs …. Planning Blogs, Podcasting, Online Syndication February/March 2009 Ask your customers! What would they like to hear about?
    11. 11. Blogs …. Planning Blogs, Podcasting, Online Syndication February/March 2009 Colours? Columns? Pages? Sidebars? Photos? Short posts? Long posts? Daily? Weekly? Who writes your post? Just one author? Many authors? make a plan but plan to be flexible
    12. 12. Blogs …. Planning Blogs, Podcasting, Online Syndication February/March 2009 Allow or Not? Moderate!
    13. 13. Blogs …. How To Blogs, Podcasting, Online Syndication February/March 2009 incorporate into your web site or separate? hosted diy hosting social network embeds Multiple touch points
    14. 14. Blogs …. How To Blogs, Podcasting, Online Syndication February/March 2009 Drupal.org Joomla.org
    15. 15. Blogs …. How To Blogs, Podcasting, Online Syndication February/March 2009 www.wordpress.com
    16. 16. Blogs …. How To Blogs, Podcasting, Online Syndication February/March 2009
    17. 17. Blogs …. How To Blogs, Podcasting, Online Syndication February/March 2009 www.bizlinkfeb09.wordpress.com
    18. 18. Anatomy of a PODcast …. <ul><li>Plan </li></ul>Record Publish Consume Blogs, Podcasting, Online Syndication February/March 2009
    19. 19. Show Formats .... <ul><li>Hosted </li></ul><ul><li>Interviews </li></ul><ul><li>Mixed </li></ul><ul><li>Phone In </li></ul><ul><li>Studio </li></ul><ul><li>On Location </li></ul>Blogs, Podcasting, Online Syndication February/March 2009
    20. 20. What Do You Put Into a PODcast? Samples Expert Advice How to use your product New Products Company Profiles PR Events Blogs, Podcasting, Online Syndication February/March 2009
    21. 21. Why PODcast? Branding Marketing Customer Relationship Building HR Information Employee Training Investor Relations Staff Recruitment Blogs, Podcasting, Online Syndication February/March 2009
    22. 22. Who Listens to PODcasts? <ul><ul><li>Gen Y </li></ul></ul><ul><ul><li>Gen X </li></ul></ul><ul><ul><li>Boomers </li></ul></ul><ul><ul><li>Gender </li></ul></ul>Blogs, Podcasting, Online Syndication February/March 2009
    23. 23. Who Listens to PODcasts? Blogs, Podcasting, Online Syndication February/March 2009
    24. 24. What Do They Listen To? Music Product Information Niche Topics Entertainment Lifestyle News Financial Health COMMUNITY Retirement Planning Blogs, Podcasting, Online Syndication February/March 2009
    25. 25. How To PODcast .... DIY Contract Out Blogs, Podcasting, Online Syndication February/March 2009
    26. 26. How To PODcast .... Setups Blogs, Podcasting, Online Syndication February/March 2009
    27. 27. How To PODcast .... Software audacity.sourceforge.net www.apple.com/ilife/garageband Blogs, Podcasting, Online Syndication February/March 2009
    28. 28. How To PODcast .... Music www.iodapromonet.com music.podshow.com Blogs, Podcasting, Online Syndication February/March 2009
    29. 29. How To PODcast .... Sample Blogs, Podcasting, Online Syndication February/March 2009
    30. 30. How To PODcast .... Publishing Blogs, Podcasting, Online Syndication February/March 2009
    31. 31. How To PODcast .... Publishing Blogs, Podcasting, Online Syndication February/March 2009 www.libsyn.com www.mypodcast.com www.podcast411.com
    32. 32. Syndication…Promotion <ul><li>Word of Mouth </li></ul>PODcast & Blogging Directories Business Cards Marketing Promo Material Advertising Blogs, Podcasting, Online Syndication February/March 2009
    33. 33. Syndication…RSS Blogs, Podcasting, Online Syndication February/March 2009 subscribe via RSS ?
    34. 34. Syndication…Feeds Blogs, Podcasting, Online Syndication February/March 2009 Feed . . . RSS = XML write your own or use host site feed or use FeedBurner
    35. 35. Syndication…Feeds Blogs, Podcasting, Online Syndication February/March 2009 Provide separate feeds for… …Blog posting … Comments … Categories … Podcast bizlinkfeb09.wordpress.com/ feed
    36. 36. Syndication…Feed Aggregators Blogs, Podcasting, Online Syndication February/March 2009
    37. 37. Syndication…Stats Blogs, Podcasting, Online Syndication February/March 2009
    38. 38. Syndication…BUZZ Blogs, Podcasting, Online Syndication February/March 2009 multiple touch points . . . generating ‘BUZZ’
    39. 39. Syndication…SEO Blogs, Podcasting, Online Syndication February/March 2009 S earch E ngine O ptimization use keywords in your content
    40. 40. Conversation Time.... <ul><li>Questions & Answers & More Questions </li></ul><ul><li>Let’s continue the conversation . . </li></ul><ul><ul><li>My blog- www.brassmedia.ca </li></ul></ul><ul><ul><li>eMail – [email_address] </li></ul></ul><ul><ul><li>Twitter – www.twitter.com/deankowen </li></ul></ul>Blogs, Podcasting, Online Syndication February/March 2009
    41. 41. Thanks.... <ul><li>Talk to you later! </li></ul>___with Blogs, Podcasting, Online Syndication February/March 2009

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