(Video follows slides!) My Ignite NYC talk, part of Global Ignite Week. From the event description: "Sure, you can market your product, or you can raise money for your cause, all with the magic of social networks. But did you know that living the Muppet ethos -- *and* posting what you had for breakfast, even! -- can change the world? Deanna Zandt will cut through the hype and show you why *you* matter most in the wild west frontier of online social networking."