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DIY Marketing and Promotions

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A presentation on marketing for musicians given by consultants Deanna Mingo and Grantt White for the A3C Hip Hop Festival and WonderRoot on Friday, October 7, 2011 in Atlanta.

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DIY Marketing and Promotions

  1. 1. DIY Marketing and Promotions A3C Hip Hop Festival x WonderRoot Friday, October 7, 2011 | 11AM – 2PM
  2. 2. Planning Your Strategy <ul><li>Do you know your fan base? </li></ul><ul><li>How can you best reach your audience? </li></ul><ul><li>Do you have the time and resources for marketing? </li></ul>
  3. 3. Old vs. New School Methods <ul><li>Old School </li></ul><ul><ul><li>Flyers </li></ul></ul><ul><ul><li>Radio ads </li></ul></ul><ul><ul><li>Magazine ads </li></ul></ul><ul><li>New School </li></ul><ul><ul><li>Websites </li></ul></ul><ul><ul><li>Email newsletters </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Mobile </li></ul></ul>
  4. 4. Where To Start <ul><li>Develop your brand </li></ul><ul><li>Start a website or blog </li></ul><ul><li>Invest in email marketing </li></ul>
  5. 5. Your Website <ul><li>Artist bio </li></ul><ul><li>Full streams or download links for released albums </li></ul><ul><li>Show schedule with venue information </li></ul><ul><li>Links to social media pages </li></ul><ul><li>Commerce engine for merchandise purchasing </li></ul><ul><li>Videos and photos </li></ul><ul><li>Links to press kits, quotes and contact person </li></ul><ul><li>Artist or booking contact information </li></ul>Source: makeitinmusic.com
  6. 6. Email Marketing <ul><li>Create a monthly newsletter </li></ul><ul><li>Give regularly updates on shows, new releases, special projects, etc. </li></ul><ul><li>Add a sign-up feature to your website </li></ul><ul><li>Collect emails at shows </li></ul><ul><li>Add a sign-up link to your email signature </li></ul>Source: genyrockstars.com
  7. 7. Electronic Press Kits <ul><li>What you need…. </li></ul><ul><ul><li>Bio </li></ul></ul><ul><ul><li>Fact sheet </li></ul></ul><ul><ul><li>8 x 10 B & W photo </li></ul></ul><ul><ul><li>Press clippings </li></ul></ul><ul><ul><li>Rider </li></ul></ul><ul><ul><li>CD/MP3 </li></ul></ul>
  8. 8. Sample EPK: Pe@ce
  9. 9. Social Media <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Myspace </li></ul>
  10. 10. Using Social Media <ul><li>Set up accounts </li></ul><ul><li>Interact with fans online daily </li></ul><ul><li>Create a plan for updating </li></ul><ul><li>Use a conversational tone; Be yourself </li></ul><ul><li>Avoid constant advertising </li></ul>Source: socialmediatoday.com
  11. 11. Resources for Artists <ul><li>Bandcamp </li></ul><ul><li>Reverbnation </li></ul><ul><li>SoundCloud </li></ul><ul><li>Spotify </li></ul><ul><li>Turntable.fm </li></ul><ul><li>LinkedIn </li></ul>
  12. 12. QR Codes <ul><li>“ Quick Response” Codes </li></ul><ul><li>Popular new trend in mobile marketing </li></ul><ul><li>Free tools to create codes: </li></ul><ul><ul><li>myQR.co </li></ul></ul><ul><ul><li>zxing.appspot.com/generator </li></ul></ul><ul><li>Places to use: </li></ul><ul><ul><li>CD jackets </li></ul></ul><ul><ul><li>Posters </li></ul></ul><ul><ul><li>Stickers </li></ul></ul><ul><ul><li>Email sign up list </li></ul></ul>Source: knowthemusicbiz.com
  13. 13. Case Study: Odd Future <ul><li>A creatively designed website with custom domain </li></ul><ul><li>Music available for download or purchase </li></ul><ul><li>Online store </li></ul><ul><li>Use of Tumblr for microblogging </li></ul><ul><ul><li>Frank Ocean | frankocean.tumblr.com </li></ul></ul><ul><li>Colorful and interesting use of social media </li></ul><ul><ul><li>Tyler, the Creator | @fucktyler </li></ul></ul><ul><li>Use of YouTube for video sharing </li></ul><ul><ul><li>youtube.com/user/OFWGKTA </li></ul></ul>
  14. 14. Tools and Resources <ul><li>Blogging </li></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><li>Blogspot </li></ul></ul><ul><ul><li>Tumblr </li></ul></ul><ul><li>Email Marketing </li></ul><ul><ul><li>Mail Chimp </li></ul></ul><ul><ul><li>Constant Contact </li></ul></ul><ul><li>Social Media </li></ul><ul><ul><li>Hootsuite </li></ul></ul><ul><ul><li>Tweetdeck </li></ul></ul>
  15. 15. Tools and Resources cont’d <ul><li>Video Sharing </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Vimeo </li></ul></ul><ul><li>Video Streaming </li></ul><ul><ul><li>Livestream </li></ul></ul><ul><ul><li>Twitcam </li></ul></ul><ul><ul><li>Ustream </li></ul></ul>
  16. 16. Seeking Help <ul><li>Fan management companies </li></ul><ul><li>Social media and marketing consultants </li></ul><ul><li>Interns </li></ul><ul><li>Fans </li></ul>
  17. 17. Contact Us <ul><li>Deanna Mingo </li></ul><ul><ul><li>Twitter: @divynthought, @deannamingo </li></ul></ul><ul><ul><li>Email: deannamingo@gmail.com </li></ul></ul><ul><li>Grantt White </li></ul><ul><ul><li>Twitter: @incu311 </li></ul></ul><ul><ul><li>Email: granttwhite@gmail.com </li></ul></ul>
  18. 18. This slideshow is available at slideshare.net/deannamingo/diy-marketing-and-promotions

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