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Discussion slides for The Medium is the Message

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  1. 1. e Medium is the Message
  2. 2. “ e personal and social consequences of any medium result om the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology” –Marshall McLuhan, “ e Medium is the Message”
  3. 3. Why does medium matter?
  4. 4. Why does medium matter?
  5. 5. • Reach
  6. 6. •Reach • Expectation
  7. 7. •Reach • Expectation • Immediacy
  8. 8. •Reach • Expectation • Immediacy • Reciprocation
  9. 9. en, how does the medium affect the message?
  10. 10. en, how does the medium affect the message? A phone call vs. a letter?
  11. 11. en, how does the medium affect the message? A phone call vs. a letter? Email vs. a phone call?
  12. 12. en, how does the medium affect the message? A phone call vs. a letter? Email vs. a phone call? Paper vs. blog post?
  13. 13. en, how does the medium affect the message? A phone call vs. a letter? Email vs. a phone call? Paper vs. blog post? Blog post vs. presentation?
  14. 14. For further thought...
  15. 15. e Cognitive Style of Powerpoint
  16. 16. 140 Characters...
  17. 17. 140 Characters... ...what’s different?
  18. 18. Credits All photos: • http://www. ickr.com/photos/generated/1555765986/, Downloaded 2/2/10. • http://www. ickr.com/photos/funtik/1175522045/, Downloaded 2/2/10. • http://www. ickr.com/photos/cizake/4164756091/, Downloaded 2/2/10. • http://www. ickr.com/photos/rbrwr/174906129/, Downloaded 2/2/10. McLuhan, M. (1964).  e Medium Is e Message in Understanding Media: e Extensions of Man.

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