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DCA 7 Triggers Slowing Growth


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Seven triggers standing in the way of your business achieving the growth you desire.

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DCA 7 Triggers Slowing Growth

  1. 1. Accelerated GrowthSeven Triggers That Slow It Down By Dean Crutchfield Associates
  2. 2. Your   Business   outgrows   its  staff  –   the  people   that  got   you  to  $6M   aren’t  the   ones  to  get   you  to   $30M    Dean Crutchfield Associates
  3. 3. People are a brands greatest asset, but are they up to par when it comes to growing the business. Can you ask ask tough questions in their field and get good answers? Understanding the skill needs of your business as pressure mounts to reduce headcount will help you retain the best people for the task in hand. Teams that when facing crisis remain calm and focused on the customers. Hire the attitude, train the skill. ‘The Vitality Curve’ is one of the best tools for doing so: It prioritizes the top 20% for special treatment, 70% for training and the bottom 10% for firing.Dean Crutchfield Associates
  4. 4. You business waits too long to hire because it’s overhead you don’t want. Whereas a successful staffingstrategy decides how to build the business across multiple channels and the people required, butwhat if demand is surging in your pipeline. Where are the employees to match the demand? Dean Crutchfield Associates
  5. 5. Your business lacks the right systems.Going with your gut instincts can cause major problems. As they say in the military, “amateursdiscuss strategy, professionals discuss logistics.” Dean Crutchfield Associates
  6. 6. You run out of funds Cash flow is a major concern – no matter how much cash you have.Dean Crutchfield Associates
  7. 7. Can you keep up with demand? When people desire what you’re selling, you had better be able to provide. Don’t over leverageDean Crutchfield Associates
  8. 8. The Problem Is You –your company needs to growand you need to grow withit…… Dean Crutchfield Associates
  9. 9. Dean Crutchfield Associates Growth Advisors Dean Crutchfield Associates
  10. 10. Seize More Opportunity Strategy & Narrative Ambition Activation Personal Branding Sell More Services Sales Training Presentation Skills Win More Business New Business 101 Growing Clients Pitch DoctoringDean Crutchfield Associates
  11. 11. Delivering Your Best Case & Winning Face Dean Crutchfield Associates
  12. 12. In the pursuit of opportunity without regard to resources held, Dean Crutchfield has targeted and won millions in new fees from the world’s leading brands. By convincing senior executives at Fortune 500 companies on brand architecture, portfolio rationalization, go-to-market brand strategies, product and business innovation, Dean Crutchfield has directly helped clients generate billions in new business growth.Dean Crutchfield Associates
  13. 13. Armed with rich content, deep knowledge, 2x2 matrices and a white board, we rapidlycreate targeted, multi-channel growth programs that generate immediate Impact Dean Crutchfield Associates
  14. 14. What DCA Delivers Achieving growth For ambitious leaders who are driven to grow fast Creating new business Orchestrating and activating accelerated outreach programs Building efficiencies Rapidly sourcing the best talent for the business   Improving margins Rallying teams behind the brand and go-to-market strategy Boosting win rates Delivering your best case and winning face forward    Dean Crutchfield Associates
  15. 15. Working with DCA Catalyzing top line growth for clients is what we thrive on: delivering your best case and winning face, encourage your people to move the needle north and sharpen the product offering. DCA (Dean Crutchfield Associates) achieve growth for clients by tailoring brand-led techniques that are uniquely participant centered. We guarantee results. Whether it’s a better pitch, winning new mandates, a better team or more fees, you will find our fee in your business within weeks. DCA programs have been thoroughly tested and proven with start-ups and the world’s greatest brands, uniquely adding immediate value. When you hire DCA, you get results. If you have the right people attend the sessions and complete all of your committed decisions and pilot initiatives and are still not satisfied or seeing results by the agreed time frame, we will coach and advise you free until you do!Dean Crutchfield Associates
  16. 16. Working with DCA By deploying real world strategies and hands-on collaboration to inspire teams we create content backed by actions that will assure you of seizing every good opportunity, selling more services and winning new business. For 20 years Dean Crutchfield has advised the worlds most iconic brands, built businesses, created new companies, opened international offices and spoken about the role of brands at Duke, Kellogg, Wharton and the Google Speaker Series. He has made appearances on all major TV news networks, commentary in the global press, editorials in major business publications and is a Contributor to Forbes. With a proven ability to inspire and push the boundaries beyond the notion of what was thought possible, DCA excel with clients who are looking to run fast, led by CEOs, CMOs, entrepreneurs and executive teams eager to capture dominant levels of success.Dean Crutchfield Associates
  17. 17. Global Client Experience Aviva* McKinsey BP Metsä Serla* BT* Nomura* BSkyB* PepsiCo Camper & Nicholson PG&E Carter’s Pitney Bowes Cellcom* RBS* CITI Scanfinest* Comcast Shell“Dean always cuts to the core of what needs General Electric Smirnoffto be done and said. He helps bring clarity and Kraft Staplesprovides value by being an outsider with noagenda, so he can help you stand back and see Fila Sunglass Hutthings from different perspectives. Frito-Lay TargetDean helped us think through solutions and Littlewood’s* Tower of London*then form the best way to present those McDonald’s Warburg Pincussolutions in a persuasive and compelling way.” M50 WGM*References upon request * Overseas Project Dean Crutchfield Associates  
  18. 18. LET’SGROW Dean Crutchfield Associates
  19. 19. Contact: +1 917 239 3303333 East 34th Street, Ste 15A/B, New York, NY 10016 Dean Crutchfield Associates
  20. 20. Dean Crutchfield Associates Sell More, Seize More, Win More Growth Advisors Dean Crutchfield Associates