10 QUESTIONS
YOUR CUSTOMERS WOULD ASK
     FOR SOCIAL MEDIA

       http://dealsend.eu
  http://twitter.com/dealsend
     ...
Introduction
Michael Stelzner, author of the book Writing White Papers: How to Capture Readers
and Keep Them Engaged, comm...
Questions Summary
What are the best tactics to use?

How do I measure the effectiveness of social media?

Where do I start...
What are the best tactics to use ?



                                    Promotion:
•   Sales / Offers via Facebook /

  ...
How do I measure the effectiveness of social media ?




   •   Facebook: Fans

   •   Twitter: Followers

   •   Site/ Bl...
Where do I start?




EVERYWHERE
How do I manage the Social Balance ?




As shown above, it’s not difficult from a “Friend” to become a “Spammer”.

There i...
What are the best sites and tools out there ?




    Depends on the business:

    A basic Social Media Mix can be:

•   ...
What are the best sites and tools out there ?




Tools:

There are 3 categories of tools:

Content (writing, editing etc)...
How do I make the most of my available time



This is not a corporate question (however):

In Social Media, there are no ...
How do I find and focus my efforts on my target audience?




      Unfortunately there is no “target audience”, there is a...
How do I convert my social media marketing efforts into
                  tangible results?




                 Depends o...
How do I cohesively tie different social media efforts
                    together ?




    All social media activities ...
Does social media marketing work, and if so, how effective
                          is it?



              Social Media ...
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10 Question your customers will ask

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  • 10 Question your customers will ask

    1. 1. 10 QUESTIONS YOUR CUSTOMERS WOULD ASK FOR SOCIAL MEDIA http://dealsend.eu http://twitter.com/dealsend the answers
    2. 2. Introduction Michael Stelzner, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged, commissioned a recent study that simply asked: What question about marketing with social media do you most want answered?
    3. 3. Questions Summary What are the best tactics to use? How do I measure the effectiveness of social media? Where do I start? How do I manage the social balance? What are the best sites and tools out there? How do I make the most of my available time? How do I find and focus my efforts on my target audience? How do I convert my social media marketing efforts into tangible results? How do I cohesively tie different social media efforts together? Does social media marketing work, and if so, how effective is it?
    4. 4. What are the best tactics to use ? Promotion: • Sales / Offers via Facebook / • Twitter Flash Games • • Customer Services via Twitter Viral Campaign • Enhance Brand Name via Advertising: Youtube / Flickr • Overall: Company Site / • SEO / SEM Company Blog • Google Adwords • Flash Banners
    5. 5. How do I measure the effectiveness of social media ? • Facebook: Fans • Twitter: Followers • Site/ Blog: Page views - Visitors • Flickr / Youtube: Views • Promotion / Advertising: Hits
    6. 6. Where do I start? EVERYWHERE
    7. 7. How do I manage the Social Balance ? As shown above, it’s not difficult from a “Friend” to become a “Spammer”. There is only one rule: The more you “sharing” the better reactions you have.
    8. 8. What are the best sites and tools out there ? Depends on the business: A basic Social Media Mix can be: • Facebook • Twitter / FriendFeed • Youtube • Flickr Important: As the Internet ecosystem is constantly change, there are NO best sites. There are “trends” we follow, the faster we adopt the trends the better results will have.
    9. 9. What are the best sites and tools out there ? Tools: There are 3 categories of tools: Content (writing, editing etc) - Send the information Monitoring (twitter search etc) - Track the information Measuring (g. analytics etc) - Evaluate the information
    10. 10. How do I make the most of my available time This is not a corporate question (however): In Social Media, there are no time limits, there are time frames. 1. Work on the time frame which is most efficiency for your business. 2. Send the information you want. 3. Reply to feedback. 4. Stay connected
    11. 11. How do I find and focus my efforts on my target audience? Unfortunately there is no “target audience”, there is a community. All efforts must be targeted on building a community
    12. 12. How do I convert my social media marketing efforts into tangible results? Depends on the company and campaign strategy.
    13. 13. How do I cohesively tie different social media efforts together ? All social media activities have to have the same starting/ending point: 1. Blog / Site 2. FB account 3. FriendFeed
    14. 14. Does social media marketing work, and if so, how effective is it? Social Media is another communication channel for you business. The budgets on online advertisement is increasing. Keep in mind: YOU DON’T SELL THEY BUY

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