Dealer Solutions Automated Adwords solutions means your inventory becomes their own adwords campaigns automatically

1. Automated Inventory Advertising
Let the Power of Drive your Sales
www.dealersolutions.com.au
© 2010 Dealer Solutions Pty Ltd

2. Who are ?
The Facts
 One Million Plus Searches Every Day.
 93% of Australian Searches Are Done Using Google.
 40% of Car Buyers Perform in Excess of 10 Searches.
www.dealersolutions.com.au
© 2010 Dealer Solutions Pty Ltd

3. What are Car Buyers Searching for?
 The search terms Car Buyers are using are becoming
more specific (known as Long Tail Searches).
 They want to know where they can locate the type of
vehicle they are looking for.
 They want to see photos and a complete description of
the vehicle.
 They want to contact the dealer easily and by the
method of their choice.
www.dealersolutions.com.au
© 2010 Dealer Solutions Pty Ltd

4. How does Google Adwords help?
Adwords – these are paid advertisements
Organic Results – these are unpaid results
based on specific keywords. Your inventory
that Google independently generates and
here will help to ensure you get the best
ranks based on relevance.
results for your online advertising $$$
www.dealersolutions.com.au
© 2010 Dealer Solutions Pty Ltd

5. How Does Automated Inventory
Advertising Work?
We take an
Inventory Item... Process It... ...and Generate
Dealer Solutions Keywords and Ads
Example: Automated Inventory Automatically
“2007 White Toyota Hilux” Advertising System
www.dealersolutions.com.au
© 2010 Dealer Solutions Pty Ltd

6. The Result
 Targeted Keywords.
 Targeted Ads.
 Linked to Optimised Landing pages.
 Driving Highly Qualified Customers To
Your Inventory!
www.dealersolutions.com.au
© 2010 Dealer Solutions Pty Ltd

7. What’s Included?
 Automatic Ad Creation – Instantly generated
from your inventory.
 Unique optimised landing pages – customised
for each enquiry.
 1300 Number for Tracking Leads from your
optimised landing page.
 Tracking for Email Leads.
 Monthly Performance Reports.
www.dealersolutions.com.au
© 2010 Dealer Solutions Pty Ltd

8. How much do I need to spend?
 A good rule of thumb for determining your Adwords
spend is approximately $100 per month per 10
vehicles
 For Example - Inventory list containing 40 vehicles
equals $400 monthly Adword spend).
www.dealersolutions.com.au
© 2010 Dealer Solutions Pty Ltd