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What customers say online about your dealership speaks volumes to your future shoppers, but how you respond may say even more about your store and the experience shoppers are likely to have. Whether a review of your store is good or bad, the key to reputation management lies in your public response. In this webinar, Cars.com Training Manager Jack Simmons will share best practices for responding to reviews.
1. How to establish a review response process for your dealership, including who should respond to online reviews
2. What your response track record says to sales prospects
3. How to respond to negative feedback and turn detractors into promoters
4. Why responding to positive reviews is good business