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Amato

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Amato

  1. 1. Does art sell?
  2. 2. Does the use of art in advertising help sales? Or is it only a delusion, that makes advertising more refined, but has no effect on its effectiveness?
  3. 3. OBJECTIVES: - Attract attention - Drive sales - Stimulate loyalty To italian coffee Amato
  4. 4. IDEA: In Italy they know a lot about coffee In Italy they know a lot about art In Italy they know that each cup of coffee - is an art
  5. 5. Meet the coffe-art: the art of drawing with coffee
  6. 6. Ключевой элемент: Coffee-Art Уникальная техника рисования свежим espresso. Впервые в Беларуси, приглашенные художники под заказ создают 10 картин в стиле сoffee-art.
  7. 7. Structure: PRESS CONFERENCE THAT PRESENTS COFFEE ATR STYLE PROMOTION THAT INVITES CUSTOMERS TO THE EXHIBITION EXHIBITION IN CAFE «AMATO»
  8. 8. Press-conference: Media representatives were invited to interactive exhibition where the style itself was presented.
  9. 9. Tasting: Promoter-"artist" consults on the product, gives invitations to the exhibition. Near the table there is an easel with a coffe art reproduction.
  10. 10. Sales promo: Buy 1 Amato pack - get a set of coffee-art costers, Buy 2 Amato packs - get a branded coffee cup
  11. 11. Exhibition: An open exhibition in coffee-art style: for two months an exhibition of paintings in the style of coffee art was successfully held in a coffee shop "Cafe Amato". It attracted new customers and builded loyalty of exsisting ones
  12. 12. We attracted Results: 20 press + 2 TV attention free reviews PRESS CONFERENCE THAT PRESENTS COFFEE ATR STYLE We made sales PROMOTION THAT INVITES CUSTOMERS TO THE EXHIBITION 40% increase in a downturn period We built loyalty EXHIBITION IN CAFE «AMATO» Coffee artist received private coffee art orders

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