1. Does art sell?

2. Does the use of art in advertising
help sales?
Or is it only a delusion, that makes
advertising more refined, but has no
effect on its effectiveness?

3. OBJECTIVES:
- Attract attention
- Drive sales
- Stimulate loyalty
To italian
coffee Amato

4. IDEA:
In Italy they know a lot about coffee
In Italy they know a lot about art
In Italy they know that each cup of
coffee - is an art

5. Meet the coffe-art:
the art of drawing with coffee

6. Ключевой элемент:
Coffee-Art
Уникальная техника рисования свежим
espresso.
Впервые в Беларуси, приглашенные
художники под заказ создают 10 картин
в стиле сoffee-art.

10. Structure:
PRESS CONFERENCE
THAT PRESENTS COFFEE ATR STYLE
PROMOTION THAT INVITES CUSTOMERS TO
THE EXHIBITION
EXHIBITION IN CAFE «AMATO»

11. Press-conference:
Media
representatives
were invited to
interactive
exhibition where
the style itself was
presented.

12. Tasting:
Promoter-"artist"
consults on the
product, gives
invitations to the
exhibition. Near the
table there is an
easel with a coffe
art reproduction.

13. Sales promo:
Buy 1 Amato pack - get a set of coffee-art costers,
Buy 2 Amato packs - get a branded coffee cup

14. Exhibition:
An open exhibition in coffee-art style:
for two months an exhibition of
paintings in the style of coffee art was
successfully held in a coffee shop "Cafe
Amato".
It attracted new customers and builded
loyalty of exsisting ones

21. We attracted Results: 20 press + 2 TV
attention free reviews
PRESS CONFERENCE
THAT PRESENTS COFFEE ATR STYLE
We made sales
PROMOTION THAT INVITES CUSTOMERS
TO THE EXHIBITION
40% increase in a
downturn period
We built loyalty
EXHIBITION IN
CAFE «AMATO» Coffee artist received
private coffee art orders