Law, as a marketing tool. E-commerce & legal.

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Use law as a marketing tool. Presentation for e-commerce forum of October, 22 2013.

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Law, as a marketing tool. E-commerce & legal.

  1. 1. deJuristen E-Commerce & Legal aspects BY Matthias DOBBELAERE (PARTNER AT LEGAL FIRM dejuristen / lesjuristes) + (ICT-JURIST FOR BECOMMERCE) + (BOARD MEMBER FEWEB) DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  2. 2. OR: HOW TO PROFIT FROM LAW? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  3. 3. + CONTENTS INTELLECTUAL PROPERTY INFORMATION COOKIES TERMS & CONDITIONS TRAINING PRIVACY + Question? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen SOCIAL & BLOGGING
  4. 4. Intellectual Property: Why Should I Care? COPYRIGHT & TRADEMARKS DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  5. 5. YOURS TO TAKE? copyright on the web. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  6. 6. CHECK WITH WEBDEVELOPER. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  7. 7. (!) CRUCIAL: TRANSFER OF IP RIGHTS DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  8. 8. HOW DO I inform MY visitors? INFORMATION, INFORMATION DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  9. 9. INFORM YOUR VISITOR AND BE TRANSPARENT. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  10. 10. LEGAL OBLIGATIONS. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  11. 11. DON’T BE EVIL. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  12. 12. Terms and Conditions - Say what? Deliver great work. Get paid for results. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  13. 13. MAINLY RELEVANT FOR B2C. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  14. 14. RIGHT OF WITHDRAWAL. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  15. 15. CRUCIAL CLAUSE = €. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  16. 16. HOW DO YOU MENTION THIS? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  17. 17. 1. SEPARATE BUTTON ON SITE “WITHDRAWAL”. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  18. 18. 2. IN E-MAIL: BOLD AND FRAMED IN. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  19. 19. IF NOT? 3 MONTHS withdrawal. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  20. 20. BUT THERE ARE EXCEPTIONS. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  21. 21. PAY IN ADVANCE? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  22. 22. LIABILITY PARCEL IS LOST OR STOLEN. SO, WHAT NOW? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  23. 23. PERIOD OF DELIVERY. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  24. 24. LEGAL VS. BUSINESS. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  25. 25. DELIVER AS PROMISED. AND EXACTLY AS PROMISED. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  26. 26. DON’T FORGET THE PRICE TAG. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  27. 27. VALUE ADDED TAX. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  28. 28. AND HANDLING AND DELIVERY FEES? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  29. 29. INFORM BEFORE CHECKOUT. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  30. 30. T&C ENDLESS PoSSIBILITIES. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  31. 31. BY THE WAY: GET A QUALITY LABEL (BECOMMERCE / mylabel). DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  32. 32. MY VISITORS, I know all about them. PRIVACY DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  33. 33. I've never looked through a keyhole without finding someone was looking back. Judy GARLAND. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  34. 34. PRIVACY HANDLE WITH CARE. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  35. 35. SELLING ID DATA? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  36. 36. E-MAIL MARKETING. ANY RULES? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  37. 37. SOCIAL EVERYWHERE. BLOGGING & SOCIAL MEDIA DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  38. 38. GREAT TOOLS. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  39. 39. DRAFT A SPECIFIC PRIVACY STATEMENT FOR YOUR PAGE. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  40. 40. PLAY NICE WITH PAID CONTENT. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  41. 41. AGAIN: TRANSPARENCY IS KEY. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  42. 42. CAUTION WITH FACEBOOK CONTESTS. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  43. 43. CREATE A SEPERATE FB-APP! MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  44. 44. OH, IT’s JUST A COOKIE. COOKIES DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  45. 45. TYPES OF COOKIES? MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  46. 46. BELGIAN LEGISLATION. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  47. 47. IMPLICIT CONSENT. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  48. 48. EXPLICIT CONSENT. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  49. 49. VIA BROWSER? MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  50. 50. DUTCH LEGISLATION. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  51. 51. EXPLICIT CONSENT! MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  52. 52. STRICT REGIME: CHAOS. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  53. 53. COOKIE MOBILE APP: COMING SOON CHECK COOKIERECHT.BE MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  54. 54. COOKIE MOBILE APP: COMING SOON CHECK COOKIERECHT.BE MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  55. 55. SCREENS MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  56. 56. FREE APP WWW.COOKIEAPP.EU MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  57. 57. I NEED SOME TRAINING. LEGAL TRAINING DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  58. 58. CHECK COOKIERECHT.BE MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  59. 59. CHECK COOKIERECHT.BE DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  60. 60. LAW IS A MARKETING TOOL. + TELL ME MORE! DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
  61. 61. USE LAW AS A MARKETING TOOL. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  62. 62. DON’T HIDE LEGAL INFORMATION: MAKE THEM READABLE. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  63. 63. NOT EVERYONE TRUSTS YOU/ YOUR WEBSHOP. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  64. 64. SO, GIVE them reassurance. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  65. 65. + NO SPELLING MISTAKES. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  66. 66. + NO CONFUSION. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  67. 67. + NO CHEAP DESIGN. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  68. 68. + NO LEGAL UNCERTAINTY. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  69. 69. = MORE CONVERSION. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  70. 70. ASK NOT WHAT YOU CAN DO FOR THE LAW. ASK WHAT THE LAW CAN DO FOR YOU. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
  71. 71. Q&A BY MATTHIAS DOBBELAERE PARTNER AT deJuristen / LESJURISTES, ICT-JURIST AT BECOMMERCE AND BOARD MEMBER FEWEB FOLLOW US VIA TWITTER (@deJuristen) oR FACEBOOK (/deJuristen). DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

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