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© Copyright 2012 Beyond. All rights reserved. Private and Confidential
••••••© Copyright 2012 Beyond. All rights reserved. Private and Confidential
© Copyright 2012 Beyond. All rights reserved. Private and Confidential                                                    ...
Pre-purchase                                                               Post-purchase                                  ...
© Copyright 2012 Beyond. All rights reserved. Private and Confidential                                                    ...
RE-ENGAGE                                                                                                                 ...
© Copyright 2012 Beyond. All rights reserved. Private and Confidential                                                    ...
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Ratings and review (Amazon)                                                 Search results                                ...
© Copyright 2012 Beyond. All rights reserved. Private and Confidential                                                    ...
© Copyright 2012 Beyond. All rights reserved. Private and Confidential                                                    ...
© Copyright 2012 Beyond. All rights reserved. Private and Confidential                                                    ...
Think: KUDOS, Social Capital                                                                              Create Benefit f...
© Copyright 2012 Beyond. All rights reserved. Private and Confidential                                                    ...
© Copyright 2012 Beyond. All rights reserved. Private and Confidential                                                    ...
© Copyright 2012 Beyond. All rights reserved. Private and Confidential                                                    ...
© Copyright 2012 Beyond. All rights reserved. Private and Confidential                                                    ...
© Copyright 2012 Beyond. All rights reserved. Private and Confidential                                                    ...
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
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We know who you are now what?

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We know who you are now what?

  1. 1. © Copyright 2012 Beyond. All rights reserved. Private and Confidential
  2. 2. ••••••© Copyright 2012 Beyond. All rights reserved. Private and Confidential
  3. 3. © Copyright 2012 Beyond. All rights reserved. Private and Confidential @Beyond, @JudithLewis
  4. 4. Pre-purchase Post-purchase Visibility Evaluation Choice Experience Recommendation attributes & loyalty Relative volume of each of Attributes and topics within positioning and Top likes and dislikes the positioning statements pillars are most frequently Frequency of and pillars discussed Frequency of statements ------------------ recommendations ------------------ ------------------ of intent Frequency of emotive Level of agreement with ------------------ Share of voice against ------------------ words used positioning Frequency of inhibitors Share of voice against competition ------------------ ------------------ mentioned competition Sentiment towards Verbatims attributes How is your brand What does consumer What are the consumer What are the consumer What are the barriers and positioning penetrating the perception of your brand likes and dislikes and what likes and dislikes and what triggers for action? market? look like? words do they use? words do they use?© Copyright 2012 Beyond. All rights reserved. Private and Confidential
  5. 5. © Copyright 2012 Beyond. All rights reserved. Private and Confidential @Beyond, @JudithLewis
  6. 6. RE-ENGAGE Keep meeting and chatting with contact to keep in touchIDENTIFYINFLUENCERSWho are they? What dothey write about? COLLABORATE Work with them on ideas for execution of client goals SUPPLY Meet several times about MEET & GREET execution, work on content What do they care ideas and execution & arrange about? What do they samples, etc need?© Copyright 2012 Beyond. All rights reserved. Private and Confidential @Beyond, @JudithLewis
  7. 7. © Copyright 2012 Beyond. All rights reserved. Private and Confidential @Beyond, @JudithLewis
  8. 8. © Copyright 2012 Beyond. All rights reserved. Private and Confidential
  9. 9. Ratings and review (Amazon) Search results Facebook friends News articles Twitter Blog posts 1003 YouTube or Vimeo Videos Information on a product or brand website Talking with friends or family 1002.5 1002 1001.5 1001 1000.5 1000 Automotive Baby Products Beauty Cookware Electronics Fashion Home Kitchen Music/Films Personal Restaurants Travel Improvement Appliances Finance© Copyright 2012 Beyond. All rights reserved. Private and Confidential @Beyond, @JudithLewis
  10. 10. © Copyright 2012 Beyond. All rights reserved. Private and Confidential @Beyond, @JudithLewis
  11. 11. © Copyright 2012 Beyond. All rights reserved. Private and Confidential @Beyond, @JudithLewis
  12. 12. © Copyright 2012 Beyond. All rights reserved. Private and Confidential @Beyond, @JudithLewis
  13. 13. Think: KUDOS, Social Capital Create Benefit for the Blogger! Ms Generous, Mr Smart, Director of Helpfulness Mrs Entertainer, VP of Being Really Useful Head of Being Funny The first person to share that The first person to share that promo for money off something The first person to share that amazing gizmo for calculating really useful; likes to posts lists of must-see meme: usually a mortgages or the lead article good things to do; plus video or a picture from The Economist (or the motivational Facebook stuff. infographic amongst colleagues)© Copyright 2012 Beyond. All rights reserved. Private and Confidential @Beyond, @JudithLewis
  14. 14. © Copyright 2012 Beyond. All rights reserved. Private and Confidential @Beyond, @JudithLewis
  15. 15. © Copyright 2012 Beyond. All rights reserved. Private and Confidential @Beyond, @JudithLewis
  16. 16. © Copyright 2012 Beyond. All rights reserved. Private and Confidential @Beyond, @JudithLewis
  17. 17. © Copyright 2012 Beyond. All rights reserved. Private and Confidential @Beyond, @JudithLewis
  18. 18. © Copyright 2012 Beyond. All rights reserved. Private and Confidential @Beyond, @JudithLewis
  19. 19. © Copyright 2012 Beyond. All rights reserved. Private and Confidential

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