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Digitalzone 2017 Talk - Finding the Best Inspiration for Content Creation

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This talk was given at the 2017 Digitalzone conference in Istanbul and focused around the strategies and techniques needed to ensure the right content is produced for the right reasons at the right time and is promoted in the right way.

Published in: Marketing
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Digitalzone 2017 Talk - Finding the Best Inspiration for Content Creation

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  4. 4. Identify • Personas – define concerns and understand motivations and needs Questions • What questions do your personas ask at each stage of the buying process? Answers • Develop a content plan that answers these questions Map • Map answers to stages in buying process and pair with keyword plan Create • Create keyword optimised sharable content that adds value and answers questions
  5. 5. Map everything out
  6. 6. Which content brings in traffic? Which content inspires action? Which keywords should I focus on? Where can we improve CTR?
  7. 7. Links Content RankBrain
  8. 8. 41

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