Class	  11	  Networking	 and	 the	 pitch	 deckAntofagasta,	  Chile,	  Julio	  2011	  www.de-­‐pe.com	  	  @depeteam	  With...
INDEX•      La	  gente	  nueva	  •      Networking	  •      The	  pitch	  deck	  •      Consejos	  •      Ejemplos	  	  	  
NEW	 PEOPLE
marker.to	                         highlight, share, bookmarkEntrepreneurship course De-Pe in Antofagasta          28.07.2...
Sven	                    Alar	                    Marek	We can assist you with following topics:  •  business strategy   •...
q	            mobile parking   •  e-voting                             •  m-voting                             •  e-govern...
marker.to	            We bring            To the webpages            •    Point out important information on long web page...
Footer Text   7/29/11   8
marker.to   28.07.2011   9
Business  model	            After 1000000… of highlighted pages:            We know what information is relevant on these ...
Business  model	            After data-mining we can:               o    Help to make search engines better               ...
Key                       Key                      Value                      Costumer                  Costumer      part...
What  we’ve  learned	 •  Dare to share your ideas •  Dare to start •  Dare to ask feedback early •  Dare to try againmarke...
We  believe  in  ...	             START	marker.to                            28.07.2011   14
NetworkingConocer	  a	  la	  gente	  indicada	  
Pq es importante?•    Conocer	  gente	  genial	     •  Tips	  •    Contactos	                           –  Tarjetas	  de	 ...
Pitch	 DeckLos	  slides	  que	  hay	  que	  tener	  
Para qué es el Pitch?¿Porqué	  los	  emprendedores	  lo	              hacen	  mal?	  
Para qué es el Pitch?•  El	  propósito	  del	  pitch	  es	  VENDER	  no	     ENSEÑAR!	  •  Pitching	  es	  acerca	  de	  e...
El Corazón del Pitch•  Amor en el ascensor(pitch rápido de 30   segundos)•  Lo que trae la plata (demo del producto,   scr...
Guy Kawasaki•    Regla:	  10/20/30	  •    10	  slides	  •    20	  minutos	  •    Letra	  tamaño	  30	  (los	  viejos	  Len...
Los	 10	 slidesQue	  hay	  que	  tener	  
El Deck1. Elevator Pitch2. El Problema3. La Solución4. Tamaño del Mercado5. Modelo de Negocio6. Tecnología7. Competencia8....
EjemplosAlgunos	  buenos	  slides	  
Startup Pitch Example Company: ZapMeals.com
“Closing the gapbetween your mouse and your tummy ”
10 points1.    Mission          6.  Proprietary Tech2.    Problem          7.  Competitors3.    Solution         8.  Marke...
Company & Mission•  ZapMeals is an online meal order & delivery service   matching hungry consumers with great local food ...
Problem: Fast Food… Isn’t Either.Preparers                     Consumers•  Is there a market for my   •  Tough to find goo...
The ZapMeals Solution•  Help part-time / small-time cooks get started   in the food business; quickly & inexpensively.•  H...
Screenshots / Demo
Size of MarketTop Down•  $511 Billion spent dining out annually    –  Restaurant Association of America.Bottom up:•  100M ...
Business Model•  Transactional:   –  charge a 15% food prep fee (min $1)   –  charge a 15% food delivery fee (min $1)•  Ad...
Technology•  ZapMeals has developed a proprietary least-cost   routing & matching algorithm for ordering & delivery•  Our ...
Competitors•  Online                          •  Offline   –    Waiter.com                    –    McDonald’s   –    Campu...
Marketing Plan•    Partner with notable foodie bloggers•    Adwords Campaigns to regional metros•    Generate SEO traffic ...
Team•  Wayne Lambright, CEO & Cofounder   –  10 years community site development / online sales   –  5 yrs SW dev Macromed...
Financing•  Raised $250K Seed round in Jan 07   –  Gil Penchina, CEO Wikia (ex-eBay)   –  Jeff Clavier, SoftTech VC (Userp...
OOPS!•  Just Kidding•  SuperNova 2007 J
Consejos
Consejos para un buen pitch•  NO	  SEAN	  FOMES	     –  Las	  presentaciones	  deben	  ser	  entretenidas	        e	  info...
Consejos para un buen pitch•  CONTACTO	  VISUAL	      –  Hagan	  contacto	  visual	  con	  todos	  en	  la	         sala	 ...
Consejos para un buen pitch•  DAR	  PRESENTACIONES	  SON	     CONTAR	  HISTORIAS	      –  expliquen	  claramente,	  cuente...
Consejos para un buen pitch•  “ESA	  ES	  UNA	  BUENA	  PREGUNTA”	     –  Pueden	  ocupar	  frases	  cómo:	  “¡Qué	  buena...
Consejos para un buen pitch•  PRACTICA	     –  pracLca,	  pracLca,	  pracLca	  =	  Confianza	  •  NO	  SE	  DISCULPEN	     ...
Un buen pitch
GROUP	 WORK	 A	  ensuciarse	  las	  manos	  
LA TAREA!•  HOY	                                     •  PARA	  LA	  PROX	      –  Comenzar	  a	  detallar	  el	        SEM...
Course 11   networking and the pitch deck
Course 11   networking and the pitch deck
Course 11   networking and the pitch deck
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Course 11 networking and the pitch deck

  1. 1. Class  11  Networking and the pitch deckAntofagasta,  Chile,  Julio  2011  www.de-­‐pe.com    @depeteam  With  the  Support  of:   1  
  2. 2. INDEX•  La  gente  nueva  •  Networking  •  The  pitch  deck  •  Consejos  •  Ejemplos      
  3. 3. NEW PEOPLE
  4. 4. marker.to highlight, share, bookmarkEntrepreneurship course De-Pe in Antofagasta 28.07.2011 4
  5. 5. Sven Alar Marek We can assist you with following topics: •  business strategy •  product development •  web technologies •  raising capital •  server software development •  internet payment solutions •  networking sven@marker.to alar@marker.to marek@marker.to marker.to 28.07.2011 5
  6. 6. q mobile parking •  e-voting •  m-voting •  e-governmentmarker.to 28.07.2011 6
  7. 7. marker.to We bring To the webpages •  Point out important information on long web pages •  Share or Bookmark highlighted version of pagemarker.to 28.07.2011 7
  8. 8. Footer Text 7/29/11 8
  9. 9. marker.to 28.07.2011 9
  10. 10. Business  model After 1000000… of highlighted pages: We know what information is relevant on these pages Data is handpicked by users So we know which pages are important and which sections are most important in the web Also in real-timemarker.to 28.07.2011 10
  11. 11. Business  model After data-mining we can: o  Help to make search engines better o  Help to make keyword advertising better o  Create some real-time data services o  Provide statistics to website ownersmarker.to 28.07.2011 11
  12. 12. Key   Key   Value   Costumer   Costumer   partners activities proposition relationships segments Highlighti Efficient   ng  for  web information   Social  Media Web  users Bloggers sharing Sharing  in   Content   Website   bookmarking Blogs owners social  media Online   newspapers Stats  for   website   Key  resources Channels owners CMS   URL   Partnership  providers shortener with  website   Domain   owners name Self   Other  web   tools advertising   Data Team via  Social   sharing Cost  structure Revenue  streams Hosting Premium  Data  storage Stats   Advertising   subcription API Development Real-­‐‑time   Administration API
  13. 13. What  we’ve  learned •  Dare to share your ideas •  Dare to start •  Dare to ask feedback early •  Dare to try againmarker.to 28.07.2011 13
  14. 14. We  believe  in  ... START marker.to 28.07.2011 14
  15. 15. NetworkingConocer  a  la  gente  indicada  
  16. 16. Pq es importante?•  Conocer  gente  genial   •  Tips  •  Contactos   –  Tarjetas  de  presentación  •  Trabajo   –  Mantenerse  en  contacto   –  Agradecer  a  la  gente  •  Aprender  de  otros   –  Ayuden  •  Venderse  uno  mismo   –  Tomen  la  iniciaLva,  no  •  Nuevos  clientes   se  sientan  inferiores  •  Referidos     –  No  hagan  networking   solo  por  hacer  •  Mejorar  cualidades   networking.   comunicaLvas  
  17. 17. Pitch DeckLos  slides  que  hay  que  tener  
  18. 18. Para qué es el Pitch?¿Porqué  los  emprendedores  lo   hacen  mal?  
  19. 19. Para qué es el Pitch?•  El  propósito  del  pitch  es  VENDER  no   ENSEÑAR!  •  Pitching  es  acerca  de  entender  en   lo  que  nuestro  cliente(el   inversionista)  está  interesado  y  •  Y  desarrollar  un  diálogo  que  facilite   la  conección  de  la  mente,  el   corazón  y  el  gut  del  inversionista.    
  20. 20. El Corazón del Pitch•  Amor en el ascensor(pitch rápido de 30 segundos)•  Lo que trae la plata (demo del producto, screen shots, video)•  El tamaño importa(tamaño del mercado)•  El paquete extra (cliente$, métrica$)•  Superhéroes & Rock Stars (El equipo)
  21. 21. Guy Kawasaki•  Regla:  10/20/30  •  10  slides  •  20  minutos  •  Letra  tamaño  30  (los  viejos  Lenen  más  plata!)  
  22. 22. Los 10 slidesQue  hay  que  tener  
  23. 23. El Deck1. Elevator Pitch2. El Problema3. La Solución4. Tamaño del Mercado5. Modelo de Negocio6. Tecnología7. Competencia8. Plan de Marketing9. Equipo/ Contrataciones10. Dinero / Hitos
  24. 24. EjemplosAlgunos  buenos  slides  
  25. 25. Startup Pitch Example Company: ZapMeals.com
  26. 26. “Closing the gapbetween your mouse and your tummy ”
  27. 27. 10 points1.  Mission 6.  Proprietary Tech2.  Problem 7.  Competitors3.  Solution 8.  Marketing Plan4.  Market Size 9.  Team5.  Business Model 10.  Financing
  28. 28. Company & Mission•  ZapMeals is an online meal order & delivery service matching hungry consumers with great local food preparers. We’re “eBay for takeout orders”.•  Our mission: –  help people make, deliver, & eat great fast food.•  Our promise: –  we don’t make “fast food” great; we make great food fast.
  29. 29. Problem: Fast Food… Isn’t Either.Preparers Consumers•  Is there a market for my •  Tough to find good fast cooking? food•  Restaurants have high •  What’s the best / startup costs cheapest / fastest place to•  Delivery is tough to do order from? fast, warm, & well •  It’s been 30 minutes – where’s my order?
  30. 30. The ZapMeals Solution•  Help part-time / small-time cooks get started in the food business; quickly & inexpensively.•  Help consumers find great fast food; search by cuisine, price, rating, & delivery time.•  Orders are picked up and delivered by network of independent agents; tracked online real-time via Google or Yahoo Maps.
  31. 31. Screenshots / Demo
  32. 32. Size of MarketTop Down•  $511 Billion spent dining out annually –  Restaurant Association of America.Bottom up:•  100M people eat out every day•  Today ~4% of meals ordered online (=4M orders/day)•  In 5 years 25% of all meals ordered online (=25M orders/day)•  Average takeout order cost is $14•  Available Total Market Size: –  $350M daily –  >$125B annually
  33. 33. Business Model•  Transactional: –  charge a 15% food prep fee (min $1) –  charge a 15% food delivery fee (min $1)•  Advertising: –  charge small preparers by click-thru (SEM for food) –  charge larger preparers for premium / sponsored listings•  Supplies, Equipment, Insurance: –  provide supplies, education for ZapMeals preparers –  free licensing to ZapMeals preparers who buy $250 eqpmt –  insure against food inspection issues via large group
  34. 34. Technology•  ZapMeals has developed a proprietary least-cost routing & matching algorithm for ordering & delivery•  Our Secret Sauce:”Search by Takeout Time” –  estimated food preparation time (historical) –  delivery distance (how far away –  delivery provider (on-time record) –  show delivery stats real-time via Y! or G Maps (+ GPS)
  35. 35. Competitors•  Online •  Offline –  Waiter.com –  McDonald’s –  CampusFood.com –  KFC / TacoBell –  Delivery.com –  Subway –  Ehungry.com .. .. .. .. –  Your Mom J –  all of above source from restaurants *only*
  36. 36. Marketing Plan•  Partner with notable foodie bloggers•  Adwords Campaigns to regional metros•  Generate SEO traffic via food listing pages•  Distribution Partnership with Tastyr.com –  700 food preparers in SF –  Q3 Rollout to 3-4 West Coast urban areas•  Order Discounts for Reviews & Referrals: –  “Get $3 off your order if you write a review” –  “Delivery is free if you refer 3 friends!”
  37. 37. Team•  Wayne Lambright, CEO & Cofounder –  10 years community site development / online sales –  5 yrs SW dev Macromedia Dreamweaver / UltraDev•  Ivan Krasnov, CTO & Cofounder –  BSEE, Taganrog State Univ. of Radio engineering (TSURE) –  7 yrs SW dev in SEI Level 5 organization –  5 yrs exp managing overseas development teams
  38. 38. Financing•  Raised $250K Seed round in Jan 07 –  Gil Penchina, CEO Wikia (ex-eBay) –  Jeff Clavier, SoftTech VC (Userplane, Truveo, MyBlogLog) –  Dave McClure (ex-PayPal, SimplyHired)•  Seeking $1.5M Series A round –  $4.5M pre-money valuation –  targeted closing Sept 15
  39. 39. OOPS!•  Just Kidding•  SuperNova 2007 J
  40. 40. Consejos
  41. 41. Consejos para un buen pitch•  NO  SEAN  FOMES   –  Las  presentaciones  deben  ser  entretenidas   e  informaLvas  (No  payasos!).  La  gente   espera  que  les  lleguen  emocionalmente   durante  la  presentación.    •  VAYAN  CON  CALMA   –  Presentadores  nerviosos  y  sin  experiencia   Lenden  a  hablar  rápido  .  Disminuyan  el   ritmo  y  agreguen  pausas.  
  42. 42. Consejos para un buen pitch•  CONTACTO  VISUAL   –  Hagan  contacto  visual  con  todos  en  la   sala  (no  sólo  con  el  jefe)  •  RESUMEN  DE  15  PALABRAS   –   ¿Pueden  resumir  su  idea  en  15   palabras?  Sino,  reescribanla.  •  NO  LEAN   –  sin  comentarios.  Si  no  pueden  hacer   su  presentación  sin  leer  el   powerpoint,  saca  al  inversionista  del   foco  de  la  presentación.  
  43. 43. Consejos para un buen pitch•  DAR  PRESENTACIONES  SON   CONTAR  HISTORIAS   –  expliquen  claramente,  cuenten  una  historia   que  mueva  emocionalmente  al  que   escucha.  •  PROYECTA  TU  VOZ     –  nada  es  peor  que  un  presentador  al  que  no   se  le  puede  escuchar.  Esto  no  signnifica   GRITAR,  sino  tener  buena  postura  y  hablar   fuerte  y  claro.  
  44. 44. Consejos para un buen pitch•  “ESA  ES  UNA  BUENA  PREGUNTA”   –  Pueden  ocupar  frases  cómo:  “¡Qué  buena   pregunta!”  o  “ese  es  un  comentario   interesante”  para  ganar  un  poco  de  Lempo  y   arLcular  la  respuesta.    •  INHALA  NO  EXHALES   –  reemplaza  los  opicos  ‘um,’  ‘ah,’  o   ‘eeeehhhhh’  con  una  pausa  y  una  inhalación.    •  LLEGA  MUY  TEMPRANO   –  llega  temprano  para  preparar  todo.  El  el   momento  menos  pensado  algo  puede  fallar.  
  45. 45. Consejos para un buen pitch•  PRACTICA   –  pracLca,  pracLca,  pracLca  =  Confianza  •  NO  SE  DISCULPEN   –  No  se  discupen  porque  están  nerviosos  o  no   han  tenido  mucho  Lempo  para  preparar  la   presentación.  NO  se  disculpen  si  no  se  han   equivocado.  •  DISCULPENSE  SI  ESTAN   EQUIVOCADOS     –  darse  cuenta  cuando  estan  realmente   equivocados,  no  sean  tercos.  •  DIVIERTANSE   –  Imposible?  Con  prácLca  se  puede  inyectar  pasión   en  las  presentaciones,  el  entusiasmo  es   contagioso.  
  46. 46. Un buen pitch
  47. 47. GROUP WORK A  ensuciarse  las  manos  
  48. 48. LA TAREA!•  HOY   •  PARA  LA  PROX   –  Comenzar  a  detallar  el   SEMANA   deck  de  su  empresa/ –  Traer  la  presentación   idea.   preparada.   –  Preparen  cada  uno  de   –  Max.  20  minutos   los  10  slides  (en   –  10  slides   palabras,  dibujos,  etc)   –  No  mirar  los  slides   –  Inversionistas  locales   estarán  presente.  

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