Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Is Your Organization Ready for Social Media


Published on

This is a slide deck of a presentation I made 12/2/2008 as part of a panel at a meeting sponsored in Washington DC by the National Association of Business Political Action Committees (NABPAC).

Published in: Education, Business
  • Be the first to comment

  • Be the first to like this

Is Your Organization Ready for Social Media

  1. 1. IS YOUR ORGANIZATION READY TO USE SOCIAL MEDIA? Dennis D. McDonald, Ph.D. Web:   Email: [email_address]   December 2, 2008 for the National Association of Business Political Action Committees
  2. 2. The focus of this presentation... <ul><ul><li>... is not  on the public's use of social media. </li></ul></ul><ul><ul><li>... is on assessing organizational readiness to adopt social media. </li></ul></ul>
  3. 3. What good are social media? They... <ul><ul><li>... simplify content creation, communication, & collaboration. </li></ul></ul><ul><ul><li>... are part of a healthy mix of new & traditional media. </li></ul></ul><ul><ul><li>... are standards-based, easy to use, always available. </li></ul></ul><ul><ul><li>... have low start up costs. </li></ul></ul><ul><ul><li>... build on personal & professional relationships. </li></ul></ul><ul><ul><li>... make it easier to locate & share knowledge. </li></ul></ul><ul><ul><li>... help overcome institutional and organizational barriers. </li></ul></ul>
  4. 5. Adoption challenges are real. <ul><ul><li>Command and control. </li></ul></ul><ul><ul><li>Public vs. private sector priorities. </li></ul></ul><ul><ul><li>Intersection of formal, informal, & secure communications. </li></ul></ul><ul><ul><li>Elusive costs & ROI. </li></ul></ul><ul><ul><li>&quot;Is it a dessert topping or a floor cleaner?&quot; </li></ul></ul>
  5. 6. To slay the Resistance Dragon, you must  assess the dragon.
  6. 7. 11 assessment questions: <ul><ul><li>What is the organization’s management approach? </li></ul></ul><ul><ul><li>How responsive is I.T. to the organization? </li></ul></ul><ul><ul><li>How much collaboration already occurs? </li></ul></ul><ul><ul><li>How close is the organization to its constituents? </li></ul></ul><ul><ul><li>How receptive is the organization to innovation? </li></ul></ul><ul><ul><li>Are there specific &quot;pain points&quot;? </li></ul></ul><ul><ul><li>How receptive are user demographics? </li></ul></ul><ul><ul><li>How engaged is the leadership? </li></ul></ul><ul><ul><li>Is the technology easy to use? </li></ul></ul><ul><ul><li>How receptive are customers/members/constituents? </li></ul></ul><ul><ul><li>Does the organization know how to manage projects? </li></ul></ul>
  7. 8. Conclusions: <ul><ul><li>Set specific goals. </li></ul></ul><ul><ul><li>Have leadership support. </li></ul></ul><ul><ul><li>Focus on real problems. </li></ul></ul><ul><ul><li>Use simple technology. </li></ul></ul><ul><ul><li>Know your costs. </li></ul></ul><ul><ul><li>Be agile, open, and honest. </li></ul></ul><ul><ul><li>Change takes time. </li></ul></ul>
  8. 9. Thank you! <ul><li>Text of presentation copyright (c) 2008 by Dennis D. McDonald, Ph.D., an </li></ul><ul><li>independent  management consultant based in Alexandria, Virginia.  </li></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Web: </li></ul></ul><ul><ul><li>Twitter: @ddmcd </li></ul></ul>