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Is Your Organization Ready for Social Media

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This is a slide deck of a presentation I made 12/2/2008 as part of a panel at a meeting sponsored in Washington DC by the National Association of Business Political Action Committees (NABPAC).

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Is Your Organization Ready for Social Media

  1. 1. IS YOUR ORGANIZATION READY TO USE SOCIAL MEDIA? Dennis D. McDonald, Ph.D. Web: http://www.ddmcd.com   Email: [email_address]   December 2, 2008 for the National Association of Business Political Action Committees
  2. 2. The focus of this presentation... <ul><ul><li>... is not  on the public's use of social media. </li></ul></ul><ul><ul><li>... is on assessing organizational readiness to adopt social media. </li></ul></ul>
  3. 3. What good are social media? They... <ul><ul><li>... simplify content creation, communication, & collaboration. </li></ul></ul><ul><ul><li>... are part of a healthy mix of new & traditional media. </li></ul></ul><ul><ul><li>... are standards-based, easy to use, always available. </li></ul></ul><ul><ul><li>... have low start up costs. </li></ul></ul><ul><ul><li>... build on personal & professional relationships. </li></ul></ul><ul><ul><li>... make it easier to locate & share knowledge. </li></ul></ul><ul><ul><li>... help overcome institutional and organizational barriers. </li></ul></ul>
  4. 5. Adoption challenges are real. <ul><ul><li>Command and control. </li></ul></ul><ul><ul><li>Public vs. private sector priorities. </li></ul></ul><ul><ul><li>Intersection of formal, informal, & secure communications. </li></ul></ul><ul><ul><li>Elusive costs & ROI. </li></ul></ul><ul><ul><li>&quot;Is it a dessert topping or a floor cleaner?&quot; </li></ul></ul>
  5. 6. To slay the Resistance Dragon, you must  assess the dragon.
  6. 7. 11 assessment questions: <ul><ul><li>What is the organization’s management approach? </li></ul></ul><ul><ul><li>How responsive is I.T. to the organization? </li></ul></ul><ul><ul><li>How much collaboration already occurs? </li></ul></ul><ul><ul><li>How close is the organization to its constituents? </li></ul></ul><ul><ul><li>How receptive is the organization to innovation? </li></ul></ul><ul><ul><li>Are there specific &quot;pain points&quot;? </li></ul></ul><ul><ul><li>How receptive are user demographics? </li></ul></ul><ul><ul><li>How engaged is the leadership? </li></ul></ul><ul><ul><li>Is the technology easy to use? </li></ul></ul><ul><ul><li>How receptive are customers/members/constituents? </li></ul></ul><ul><ul><li>Does the organization know how to manage projects? </li></ul></ul>
  7. 8. Conclusions: <ul><ul><li>Set specific goals. </li></ul></ul><ul><ul><li>Have leadership support. </li></ul></ul><ul><ul><li>Focus on real problems. </li></ul></ul><ul><ul><li>Use simple technology. </li></ul></ul><ul><ul><li>Know your costs. </li></ul></ul><ul><ul><li>Be agile, open, and honest. </li></ul></ul><ul><ul><li>Change takes time. </li></ul></ul>
  8. 9. Thank you! <ul><li>Text of presentation copyright (c) 2008 by Dennis D. McDonald, Ph.D., an </li></ul><ul><li>independent  management consultant based in Alexandria, Virginia.  </li></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Web: http://www.ddmcd.com </li></ul></ul><ul><ul><li>Twitter: @ddmcd </li></ul></ul>

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