Mobility Solutions At Open Text


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Mobility Solutions At Open Text

  1. 1. Your Mobile App Presence<br />Mobilising Brands<br />“If you plan to build more than one mobile app, across more than one mobile device, then you need to be on Wave...” <br />“This is how you future proof your app strategy.” <br />Daniel Lane<br />VP Media<br />
  2. 2. Open Text’s own Wave technology<br />Enables the development of applications for multiple mobile handset platforms: over 880 mobile devices & rising.<br />Extends the infrastructure to support the production and delivery of mobile applications<br />Provides an economic model to simultaneously launch and control apps across Android, Apple, Blackberry, Java, Nokia/Symbian, Windows; instant & dynamic<br />Mobile technology innovation<br />34 patents and patents-pending worldwide<br />Maturity<br />Established 1999<br />Pioneered mobile apps for real-time financial trading.<br />Still headquartered in London’s City district , UK<br />Global partnerships<br />Live deployments since 2001<br />Major customers in Europe, US and China<br />Major global partners <br />Introducing Open Text (formerly weComm)<br />
  3. 3. Compelling Economics<br /> <br />When you make an app with Wave, it’s ready for ALL MAJOR PLATFORMS.<br />…but you can do it for the price of a single app. <br />Then, simultaneously launch it to all app stores.<br />You can re-use it, in new ways…new components, layouts, templates, as you wish.<br />
  4. 4. Big Benefits<br /> <br />We give you a Multi-Platform app, that lives, native, on almost all phone types.<br />You can update the app in the same way…multiple platform, on the fly, instantly. <br />That means changeable content, definitions and layouts, anytime, on-the-fly.<br />
  5. 5. Why Make an App Across All Platforms?<br />Why wouldn’t you?<br />The technological ability has arrived<br />Smartphones will have outsold PC’s by end of 2011; now there are over 73M Smartphone in the USA alone.<br />By 2012 the download market will rise to over $17.5 billion and 50b apps.<br />Android, Blackberry, Symbian, Windows and others have create even wider revenue opportunities.<br />Android and iOS users downloaded up to 9 new apps per month.<br />(Global)<br />
  6. 6. Case Studies<br />
  7. 7. Wave: Financial Services Pedigree<br />7<br />Applications for professional traders, spread-betting<br />Live news feeds<br />Live price feeds<br />Electronic Trading<br />Voice trading support<br />Financial-services grade infrastructure<br />Secure<br />Past clients include Cantor Fitzgerald, eSpeed, Cantor Index, Reuters<br />
  8. 8. Selected Finance Customers<br />eSpeed<br />UST trading prices and depth and OTR data<br />Both EMT and CTB implemented with existing trading systems<br />Primarily BlackBerry users initially, extending to iPhone and Android Platforms<br />System has been live since 2005, with billions of US$ traded, without a single trade queried<br />Cantor Fitzgerald<br />Foreign Exchange prices updated in real-time<br />Distributed to all major clients on BlackBerry devices in US, Asia, Europe<br />Live since 2006<br />BGC Partners<br />Bond price information service for iPhone, iPad, Android, BlackBerry<br />Distributes prices, alerts and information in real time<br />Call Broker links direct to broker desk, customised for differentproduct sets and regions<br />
  9. 9. Sky Anytime on Mobile<br />EPG (electronic program guide – full, live & search – Remote Record on Sky+<br />Additional Features include News Portal and Betting<br />Sky News; Sky Sports News; Live sports results<br />Sky Entertainment News; SkyBet, Sky Weather<br />39 live and made-for-mobile TV channels<br />Packages from £5 per month - data zero-rated<br />Configured for operator billing and streaming infrastructures<br />
  10. 10. Turner Broadcasting USA<br />Multiple brands, multiple applications, multiple devices<br />TCM<br />iPhone, iPad, Android and Blackberry<br />Channel Schedule, Photo Gallery, Blog, Video-On-Demand, Full access to TCM database of video reviews, trailers and clips<br />iPad version coming soon<br />NBA Game Time Team<br />90 applications across iPhone, Android and Blackberry<br />Individually branded for each team<br />Updated functionality to include Playoffs & All-Star Weekend<br />NBA Development League & WNBA<br />iPhone, Android and Blackberry<br />Re-use of components and integration to deliver cost-effectiveapplication for the Development League and WNBA<br />truTV<br />iPhone, Android and Blackberry<br />Video On Demand application including 3D clips, rating, sharing<br />CNN Election Center<br />iPhone, Android and Blackberry<br />News, Races and interactive CNN iReport<br />
  11. 11. CNN Election Center <br />Reasons selected:<br />Enable simultaneous launch of mobile solution across all smartphone platforms<br />Adhere to CNN designs to ensure consistency across all platforms (mobile, web, tv and radio)<br />Deliver scalable solution that supports spikes in usage<br />Integrated Interactivity<br />CNN iReport enables end-user engagement<br />Personalised experiences: user Political ID and can “my races”<br />Photo and Video upload capability<br />Social Network features<br />Centralised Services<br />Bango Application Analytics<br />DART Advertising <br />
  12. 12. CNN Election Center <br />The debut of CNN Election Center marks the first time a major cable news brand has simultaneously launched applications for Android, BlackBerry and iPhone/iPod touch.<br />
  13. 13. TruTV<br />Challenge<br />Recommend and deliver a “futuristic” application design that is easy and simple to navigate<br />Deliver experience across iPhone, Android and Blackberry devices<br />Execution<br />Rapid prototyping tools enabled early delivery of innovative application experience for review by truTV and Apple UI specialists<br />Features:<br />Latest, Must Watch, Top 10 and related video clips<br />3D video content<br />Access to TV Schedule<br />DART Advertising<br />Viral sharing functionality <br />Result<br />Better user experience; landscape view requires no device rotating<br />Simple navigation of video content and related clips<br />Multi-platform mobile application<br />
  14. 14. Turner Classic Movies<br />Video On Demand Solution<br />Full access to TCM database of video reviews, trailers and clips<br />Additional Features:<br />Channel Schedule, Photo Gallery, Blog, <br />iPhone, Android and Blackberry<br />iPad coming soon<br />
  15. 15. NBA Game Time - Challenge<br />Deliver individually branded applications for all 30 teams in the NBA<br />Monetise by delivery via key application stores<br />iPhone App Store<br />Android Marketplace<br />Blackberry App World<br />Integrate customised content for each team<br />Community Twitter Feeds<br />Exclusive Team Videos: Game Highlights and Interviews<br />Exclusive Team News<br />Deliver real-time team and player statistics<br />Game alerts<br />
  16. 16. NBA Game Time - Execution<br />Selected weComm as only cost effective mechanism to deliver 90 applications in the timescales required:<br />Wireframe mock-ups implemented in Wave design tool <br />Designs implemented to display identical experience across iPhone, Android and Blackberry<br />Touch and Non-Touch experience e.g. Blackberry Bold versus Blackberry Storm<br />Automatically adjusts to support different resolutions and firmwareversions e.g. Hi-Res Motorola Droid versus HTC Magic<br />Wave Bonding Tool scripted to automatically generate 30applications on iPhone, Android and Blackberry<br />incorporates team assets into client app for improved speed ofperformance. <br />Optimised for change because assets are referenced from content<br />Single integration references team branding and exclusiveteam content where required<br />Application Updates<br />App store update for Playoffs changes branding<br />Amendments for All-Star game, and amended image updatesrequired no new application deployment<br />
  17. 17. NBA Game Time - Result<br />
  18. 18. Facebook<br />Immersive and fully connected Facebook experiencewith the ability to review all user and friend profile information<br />Home<br />News Feed, Status Updates<br />Profile Information, Photos<br />Wall, Inbox<br />Ability to upload photos, contacts, update status andpost comments<br />Vastly superior Motorola experience<br />e.g. Blackberry application displays alerts only<br />Full content set, browsing and search capabilities<br />
  19. 19. BBC Visualising Radio<br />Visualising Radio<br />6 week Interactive Radio Trial<br />5 Live Radio Channels, Multiple Shows<br />Visualised Content<br />Now Playing Information <br />DJ Show Graphics<br />News Headlines and Show Messages<br />Direct Consumer Interactivity<br />Message Board <br />Voting and Swing-o-meter<br />
  20. 20. This Is How We Do It<br />
  21. 21. Wave supports the highest common denominator<br />Utilise the latest features from Apple and Google<br />Provide a completely native experience<br />Wave is built using the industry leading development tools and technologies from Apple, Google, BlackBerry<br />Wave is cross-platform<br />Support all of the major handset platforms with a single application<br />Eliminate the burden of cross-platform content and media management<br />Wave is Client and Server<br />Enable sophisticated push-enabled, connected apps<br />Client and server caching for low-cost, rapid and efficient access to content <br />Wave is offline<br />Enable rich and interactive experiences for your users without a connection<br />Wave is dynamic<br />Server-driven UI and content means you never have to “fire and forget”<br />Update any aspect of an app, post-launch<br />Wave is not the web<br />Web-apps are a second-rate user experience: slower, less integrated and unlikely to satisfy users’ thirst for excellent user experiences<br />The mobile web does not enable the benefits of user-driven discovery enabled by trusted app stores<br />Wave provides an operational backbone for mobile apps<br />Monitor detailed application usage<br />Integrate with your existing systems: content, analytics, advertising, <br />Wave is the enabler for Enterprise Mobility<br />
  22. 22. weComm Delivers <br />Integrated bonding tool enables creation of customer client binaries<br />Instantly available for download via single URL or submission to application stores<br />Enabling a multitude ofbusiness models:<br />One time download fees<br />Monthly, weekly or daily subscriptions<br />Event- or item-based purchases<br />Mobile advertising and application sponsorship<br />
  23. 23. Wave: Components<br />News Portal & Destination Apps <br />breaking news sports scores weather breaking news alerts campaign-based applications sports events elections<br />Live Mobile TV<br />live TV multi-channel EPG programme search remote PVR booking associated content VOD catch-up voting rating<br />Video On Demand<br />previews catch-up promotion premium content micro-payments subscriptions programme guides recommendations preferred genres search<br />Radio and Music<br />real-time user interaction What’s On coordinated live programme information webcam access instant feedback voting rating and recommendations favourite artist track and event information sponsorship advertising micro-purchases<br />Social Networking<br />user profiles networking groups events real-time messaging chats forums blogs classified listings photo and video albums thumbnails slideshows video on demand media upload (camera/media)<br />Sports<br />league tables standings game schedules live scores push-updates team stats player stats live news twitter feedsfacebook updates game previews game highlight videos team rosters<br />
  24. 24. Extensive Component Library<br />Components are highly flexible, reusable application elements<br />Complete branding flexibilityand control<br />Rapidly create application with any combination of components<br />Rapid and cost-effectivestart-up without limits<br />On-The Fly Updates: <br /><ul><li>By separating the mobile app layout pages from content, weComm technology allows source to API/feed content changes or presentation updates, thus minimising download cycles.
  25. 25. That includes self-contained interactive micro-sites for advertising, shop-fronts, time-limited sports or news events, without interrupting the User’s in-app experience!</li></li></ul><li>Wave Mobile Strategy Highlights<br />Migrate Users: <br />Don’t lose precious Users with a “Fire & Forget” attitude. <br />For example, let’s say you need to create an app for your client. <br />The actual advertising campaign will only be 3 months, so, the app content will shortly be irrelevant. <br />However, rather than planning to forget that app thus losing those Users who have previously downloaded it, plan on keeping the app but completely change the content; <br />reusethe app components as a “new app”, without having to republish it to the stores. This future proofs your investment & keeps building upon the existing User base!<br />
  26. 26. Mobile Strategy Highlights<br />Reduce on-going development costs: <br />All the integrated components of the app are reusable; no need to reinvest heavily into a new app once you’ve created the brand.<br />Maximum Market Presence:<br />weComm creates, develops and delivers across all Smartphone operating systems, allowing simultaneous and instant customer access through iPhone, iPad, Android, Tabs, Blackberry, Windows Mobile, Symbian and Java devices.<br />Reduced Time to Market: <br />weComm’s rapid prototyping tools can launch apps, from concept to store delivery, within a matter of days. Our ability to rapidly build app prototypes reduces time to market by accelerating the approval of both application design and functionality.<br />
  27. 27. Analyse Your Users, Then Adapt Your Marketing (deep mobile User Analytics)<br />
  28. 28. Analyse Your Users, Then Adapt Your Marketing (deep mobile User Analytics)<br />(“Application Download Statistics“report)<br />(“New device added “report)<br />(“Total activated users per application /per mobile platform“report)<br />
  29. 29. Wave System Architecture<br />
  30. 30. Eliminate Content Silos<br />Content-rich organisations are challenged to create benefits<br />To fully harness content via mobile applications, a strategic view is necessary<br />Create mobile apps which provide content-centric entry points<br />Create routes through to all other content<br />Recommendations engines, Commerce boundaries<br />Single universe view supported by common systems for billing, analytics, advertising via the Wave platform<br />Research<br />Intellectual Property<br />Finance<br />Commercial<br />News<br />Legal<br />
  31. 31. An App strategy for anything you do<br />Creating, Developing and Delivering a consistent  mobile app campaign for your brand.<br />Delivering your content to the most handset types, simultaneously, flexibly and fast. <br />Create White Labelled Mobile Apps and Services<br />Expertly manage your mobile apps without needing to be the expert.<br />Easily configurable branded versions of mobile apps for your clients.<br />Collaborate<br />Work with you directly to shape your mobile strategy.<br />We maximise to monetise your app:<br />Mob advertising<br />Download revenues<br />Subscription<br />Sponsorship<br />Freemium<br />in-app sale<br />Wide Open to Work with you<br />
  32. 32. Contact<br />Daniel Lane<br />VP Media Solutions<br />Augustine House<br />6a Austin Friars<br />LONDON EC2N 2HA<br />United Kingdom<br />+44 20 7448 7822<br />+44 78 1568 5393<br /><br />