ARTIST + TRACK
The artist we are going to be using is Timothy to a track called Ms fat
booty freestyle. The song is about a story of the his past relationship
and encounters with women.
The reason why we chose to do a music video for use to promote
Timmy B as an artists for more exposure and to also promote the music
we make. This as well will be part of of our portfolio for when we
present to university and show our abilities in creating videos with
depth and narrative, also with the use of effects.
THE IDEA OF THE MUSIC VIDEO
The video will interlink with the lyrics as the song is about telling a story, the ideas
that we came up with for the video is the artist walking as the person with the
camera is front of the artist following as the artist is talking into the camera and
explaining the story. As the artist is explaining the story it comes to life as people
come in and out while the artist is explaining the story. We plan to make this work
with locations as they will play a heavy part in making the video work as it will
balance out the flow of the music video. There’s going to be effects added in during
the editing process with lettering and design to make the video stand out more. The
amount of people in video will depend on the setting at where we at so that we can
even it out and stretch It a little more so that it’s not all done in one day so we can
have more time to prepare and gather the people we need on that particular day. It’s
helps because some people might be busy, so although when we shoot it, it might
not be in order but when we are editing we’ll put it all together we just have to make
sure it makes sense so that we’ll depend on how I’m dressed throughout the video
for it to make sense.
TALENT AND CREW
We’ll need around 10 girls 1 boy for the video, but we’ll break it up in
to section, for one location we’ll have a certain amount of girls for that
day and a certain amount of girls on a different location on another day
just to make it easier so.
We’ll have a camera man, director and a producer.
These are some locations that we have chosen but
they can change in the future but if they change we
will update this on put bloggers.
RESEARCH AND TARGET AUDIENCE
As part of our audience research we conducted a survey to find out
more about our target audience and what type of music video they
would like. From the research we have found out that our target
audience ranges from 16-24, they are mostly students in full time
education while some are in full time employment. The genres of music
they prefer to listen to are US rap/hip-pop and UK grime/trap and the
platforms they use to listen to it are Spotify and YouTube. Also their
favourite type of music videos are conceptual, narrative and
performance based music videos. This will also would be able to relate
more to the song predominately males as it’s from a male’s
The target audience for my music video are both boys and girls who
are around the age of 16-24, they would also live in London. They
would be full-time students who might also have a part-time job. They
most likely earn £12,000 or less and there social grade would be DE.
From our research we got some
inspiration from two artists music
videos. One was a Jay Z music
video where a camera would
follow him room to room with
different girls in them. The
second video was young Nyro 90s
baby where he has some types of
animation and shots that we
would like to use.
The music video above shows a music video which is in the same genre as ours, it features many
of the conventions in the genre. This music video was released on Spotify as well as the artist
Santan Dave own YouTube channel. This music video helped promote both artist as well as the
brand Nike. It was very successful and got 1.8 million hits on YouTube.
However our music video will be different and be unconventional to our genre. Our music
video will be a performance based and will see the artist walking about and talking about his
different relationship with girls. While he is walking about it will cut to different locations and
when it cuts to different locations the artist will change his clothing. The girls he talks about in
his music video will also appear in the video while he is talking about them. Our music video will
also use a variety of different camera shots such as close up, mid shots and wide shots.