Today, the word "innovation" gets over 400 million results on Google - in fact it's organizations like Google and Apple that have inspired most of us to ponder the litany of ill-defined options for making ourselves, our teams, and our businesses MORE INNOVATIVE! But ultimately all those Google hits end up telling us is this: we've mastered nothing. Innovation still eludes us and we go back to the well time and time again to answer the question: "How can we be more innovative?"
So now what? Perhaps it's time to apply some of that innovation and realize that maybe we haven't solved the problem because we've been asking the wrong question.