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The Edge of ProMa
IPL
About Me
Reaching here
3
The 5 Buckets
5
An Approach to Capabilities and Competencies
FIVE BUCKETS
of
PRODUCT
MANAGEMENT
SYSTHESIS
ARTICULATE
BUSINESS
ACUMEN
DOMAIN
PRIORITISE
Personas
Product Managers come in variety of sizes, colors, configurations, attitude
and style
7
Articulation
Business
Acumen
Prioritisation
IDEATOR / DISRUPTOR / STARTUP PROMA
Synthesis
Domain
Knowledge
Synthesis
Articulation
Business
Acumen
INCREMENTAL INNOVATOR / ENTERPRISE PROMA
Domain
Knowledge
Prioritisation
Articulation
Domain
Knowledge
Prioritisation
SUSTENANCE PRODUCT MANAGER
Synthesis
Business
Acumen
Synthesis
Articulation
Domain
Knowledge
DOMAIN SPECIFIC PRODUCT MANAGER
Business
Acumen
Prioritisation
Product Thinking
Think as a Box
1
2
Product Entrepreneur
Product Sociologist
Product Psychologist
Diamonds
They Come in 2s and 3s
1
6
Created by The British Design Council
Opportunity Strategy Discover Define Design Deliver Sustain Sunset
OPPORTUNITY STRATEGY
Business
Ideation
Product
Strategy...
You Are in a Queue
Nobody likes that
1
9
2
“It’s on the roadmap”
Random
Conversations
2
1
Microsoft
g+
Google Home Page, AdWords, Yahoo
Marissa Mayer
McKinsey, Google Chrome, Chrome OS, Drive
Sundar Pichai
A Product Entrepreneur discovers a product
that is valuable, usable & feasible and
helps their team ship the right product...
What do you call an Engineer who’s not
meeting expectations?
A Product Manager.
What do you call a Designer who’s not
meeting expectations?
A Product Manager.
What do you call an Analyst who’s not
meeting expectations?
A Product Manager.
A Product Manager walks into a bar.
Has only one stool, one bottle because the
Product Manager built a Minimum Viable
Prod...
A Product Manager walks into a bar.
But can't because door isn't scheduled
until next release.
THANK YOU
dinkerc@thoughtworks.com
ddiinnxx.com
@ddiinnxx
The Edge of Product Management
The Edge of Product Management
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The Edge of Product Management

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Discussions on concept around Product Management that are edgy, still unformed and pushing us to strategic thinking

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The Edge of Product Management

  1. 1. The Edge of ProMa IPL
  2. 2. About Me Reaching here 3
  3. 3. The 5 Buckets 5 An Approach to Capabilities and Competencies
  4. 4. FIVE BUCKETS of PRODUCT MANAGEMENT SYSTHESIS ARTICULATE BUSINESS ACUMEN DOMAIN PRIORITISE
  5. 5. Personas Product Managers come in variety of sizes, colors, configurations, attitude and style 7
  6. 6. Articulation Business Acumen Prioritisation IDEATOR / DISRUPTOR / STARTUP PROMA Synthesis Domain Knowledge
  7. 7. Synthesis Articulation Business Acumen INCREMENTAL INNOVATOR / ENTERPRISE PROMA Domain Knowledge Prioritisation
  8. 8. Articulation Domain Knowledge Prioritisation SUSTENANCE PRODUCT MANAGER Synthesis Business Acumen
  9. 9. Synthesis Articulation Domain Knowledge DOMAIN SPECIFIC PRODUCT MANAGER Business Acumen Prioritisation
  10. 10. Product Thinking Think as a Box 1 2
  11. 11. Product Entrepreneur
  12. 12. Product Sociologist
  13. 13. Product Psychologist
  14. 14. Diamonds They Come in 2s and 3s 1 6
  15. 15. Created by The British Design Council
  16. 16. Opportunity Strategy Discover Define Design Deliver Sustain Sunset OPPORTUNITY STRATEGY Business Ideation Product Strategy Road Mapping Product Ideation Product Articulation Backlog Grooming
  17. 17. You Are in a Queue Nobody likes that 1 9
  18. 18. 2 “It’s on the roadmap”
  19. 19. Random Conversations 2 1
  20. 20. Microsoft g+ Google Home Page, AdWords, Yahoo Marissa Mayer
  21. 21. McKinsey, Google Chrome, Chrome OS, Drive Sundar Pichai
  22. 22. A Product Entrepreneur discovers a product that is valuable, usable & feasible and helps their team ship the right product to their users. Tech Busines s http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/
  23. 23. What do you call an Engineer who’s not meeting expectations? A Product Manager.
  24. 24. What do you call a Designer who’s not meeting expectations? A Product Manager.
  25. 25. What do you call an Analyst who’s not meeting expectations? A Product Manager.
  26. 26. A Product Manager walks into a bar. Has only one stool, one bottle because the Product Manager built a Minimum Viable Product.
  27. 27. A Product Manager walks into a bar. But can't because door isn't scheduled until next release.
  28. 28. THANK YOU dinkerc@thoughtworks.com ddiinnxx.com @ddiinnxx

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