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ProMa in Context of
Consulting
Converge, Gurgaon
Chaos, Panic & Disorder. Kidding.
2
The 5 Buckets
3
An Approach to Capabilities and Competencies
Jonny Schneider - https://thoughtworks.jiveon.com/message/195273#195273
FIVE BUCKETS
of
EXPERIENCE
DESIGN
Jiangmei Kang - https://thoughtworks.jiveon.com/docs/DOC-30196
FIVE BUCKETS
of
BUSINESS
ANALYSIS
FIVE BUCKETS
of
PRODUCT
MANAGEMENT
SYSTHESIS
ARTICULATE
BUSINESS
ACUMEN
DOMAIN
PRIORITISE
Personas
Product Managers come in variety of sizes, colors, configurations, attitude
and style
7
Articulation
Business
Acumen
Prioritisation
IDEATOR / DISRUPTOR / STARTUP PROMA
Synthesis
Domain
Knowledge
Synthesis
Articulation
Business
Acumen
INCREMENTAL INNOVATOR / ENTERPRISE PROMA
Domain
Knowledge
Prioritisation
Articulation
Domain
Knowledge
Prioritisation
SUSTENANCE PRODUCT MANAGER
Synthesis
Business
Acumen
Synthesis
Articulation
Domain
Knowledge
DOMAIN SPECIFIC PRODUCT MANAGER
Business
Acumen
Prioritisation
Product Thinking
Think as a Box
1
2
Product Sociologist
Product Psychologist
Product Entrepreneur
1
“It’s on the roadmap”
Opportunity Strategy Discover Define Design Deliver Sustain Sunset
OPPORTUNITY STRATEGY
Business
Ideation
Product
Strategy...
Off Shore ProMa
Product Managers can excel from Communication but are expected to be
equally excellent in one or more othe...
Being Off-Shore ProMa
• Loved the travel
• Hated the late night calls
• Loved talking to businesses in other countries
• H...
THANK YOU
For questions or suggestions
dinkerc@thoughtworks.com
@ddiinnxx
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Product Management (ProMa) in the Context of Consulting

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My talk at ThoughtWorks Converge in Gurgaon talking about Product Management in the context of consulting / services org. I talked about thinking like a Product Sociologist & Product Psychologist and about 5 Buckets of ProMa and Product Management Canvas.

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Product Management (ProMa) in the Context of Consulting

  1. 1. ProMa in Context of Consulting Converge, Gurgaon Chaos, Panic & Disorder. Kidding.
  2. 2. 2
  3. 3. The 5 Buckets 3 An Approach to Capabilities and Competencies
  4. 4. Jonny Schneider - https://thoughtworks.jiveon.com/message/195273#195273 FIVE BUCKETS of EXPERIENCE DESIGN
  5. 5. Jiangmei Kang - https://thoughtworks.jiveon.com/docs/DOC-30196 FIVE BUCKETS of BUSINESS ANALYSIS
  6. 6. FIVE BUCKETS of PRODUCT MANAGEMENT SYSTHESIS ARTICULATE BUSINESS ACUMEN DOMAIN PRIORITISE
  7. 7. Personas Product Managers come in variety of sizes, colors, configurations, attitude and style 7
  8. 8. Articulation Business Acumen Prioritisation IDEATOR / DISRUPTOR / STARTUP PROMA Synthesis Domain Knowledge
  9. 9. Synthesis Articulation Business Acumen INCREMENTAL INNOVATOR / ENTERPRISE PROMA Domain Knowledge Prioritisation
  10. 10. Articulation Domain Knowledge Prioritisation SUSTENANCE PRODUCT MANAGER Synthesis Business Acumen
  11. 11. Synthesis Articulation Domain Knowledge DOMAIN SPECIFIC PRODUCT MANAGER Business Acumen Prioritisation
  12. 12. Product Thinking Think as a Box 1 2
  13. 13. Product Sociologist
  14. 14. Product Psychologist
  15. 15. Product Entrepreneur
  16. 16. 1 “It’s on the roadmap”
  17. 17. Opportunity Strategy Discover Define Design Deliver Sustain Sunset OPPORTUNITY STRATEGY Business Ideation Product Strategy Road Mapping Product Ideation Product Articulation Backlog Grooming
  18. 18. Off Shore ProMa Product Managers can excel from Communication but are expected to be equally excellent in one or more other area 1 8
  19. 19. Being Off-Shore ProMa • Loved the travel • Hated the late night calls • Loved talking to businesses in other countries • Hated the GoToMeeting, Skype and such “wonderful” screensharing / conferencing tools • Loved knowing people as part of investigations • Hated reading up dense reports • Always a second fiddle to the Founder
  20. 20. THANK YOU For questions or suggestions dinkerc@thoughtworks.com @ddiinnxx

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