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5 BUCKETS OF
PRODUCT MANAGEMENT
To each their own shape
Ref: Jonny Schneider
Ref: Jiangmei Kang
ANOTHER WAY TO
THINK OF WHO WE ARE
The Five Buckets Approach to Product Management Capabilities and
Competencies
4
Synthesis
Influencing
Business
Acumen
Domain
Knowledge
Prioritisation
FIVE BUCKETS
of
PRODUCT
MANAGEMENT
CAPABILITIES
Five key capabilities that summarise essentials of Product
Entrepreneurship and Product Management
6
Influencing
Synthesis
INFLUENCING
7
Business
Acumen
Domain
Knowledge
Prioritisation
• Rallying opinions around the Product...
Synthesis
SYNTHESIS
8
Influencing
Business
Acumen
Domain
Knowledge
Prioritisation
• Take inputs from various sources and s...
Domain
Knowledge
Synthesis
Domain Knowledge
9
Influencing
Business
Acumen
Prioritisation
• Ramp up at needed pace to get s...
Prioritisation
Synthesis
Prioritisation
1
Influencing
Business
Acumen
• Roadmapping
• Track and Manage the Delivery Progre...
Business
Acumen
Synthesis
Business Acumen
1
Influencing
• Sustainability of the business based on the product
• Business c...
PERSONAS EXAMPLES
Product Managers come in variety of sizes, colors, configurations, attitude
and style
1
2
Influencing
Business
Acumen
Prioritisation
IDEATOR / DISRUPTOR / STARTUP PROMA
1
Synthesis
Domain
Knowledge
Synthesis
Influencing
Business
Acumen
INCREMENTAL INNOVATOR / ENTERPRISE PROMA
1
Domain
Knowledge
Prioritisation
Influencing
Domain
Knowledge
Prioritisation
SUSTENANCE PRODUCT MANAGER
1
Synthesis
Business
Acumen
Synthesis
Influencing
Domain
Knowledge
DOMAIN SPECIFIC PRODUCT MANAGER
1
Business
Acumen
Prioritisation
THANK YOU
Dinker Charak – ddiinnxx.com
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Five Buckets Model for Product Management

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The Five Buckets is a model to describe the various capabilities of Product Management. This model allows for them to be competent in a subset.

Published in: Software

Five Buckets Model for Product Management

  1. 1. 5 BUCKETS OF PRODUCT MANAGEMENT To each their own shape
  2. 2. Ref: Jonny Schneider
  3. 3. Ref: Jiangmei Kang
  4. 4. ANOTHER WAY TO THINK OF WHO WE ARE The Five Buckets Approach to Product Management Capabilities and Competencies 4
  5. 5. Synthesis Influencing Business Acumen Domain Knowledge Prioritisation FIVE BUCKETS of PRODUCT MANAGEMENT
  6. 6. CAPABILITIES Five key capabilities that summarise essentials of Product Entrepreneurship and Product Management 6
  7. 7. Influencing Synthesis INFLUENCING 7 Business Acumen Domain Knowledge Prioritisation • Rallying opinions around the Product value • Active listening • Evangelism • Articulation of value • Connect Business,Users, Techies and be their advocate in Product decisions • Establish common language • Fill the communication gap • Stakeholder engagement • Problem solving • Decision making • Conflicts resolution • Jedi Mind Tricks • Elevator pitches • Quips, anecdotes, story telling • Personal leadership • CxO level conversations
  8. 8. Synthesis SYNTHESIS 8 Influencing Business Acumen Domain Knowledge Prioritisation • Take inputs from various sources and synthesize them into coherent vision • Build Product Strategy • Product Design, Innovation, User Research keeping inputs and behaviors in mind • Work with Business Analysts, Experience Designers, Developers, stakeholders, contributors, builders, consumers, etc.
  9. 9. Domain Knowledge Synthesis Domain Knowledge 9 Influencing Business Acumen Prioritisation • Ramp up at needed pace to get sufficient Domain Knowledge • SME or strong Design background or strong Development background
  10. 10. Prioritisation Synthesis Prioritisation 1 Influencing Business Acumen • Roadmapping • Track and Manage the Delivery Progress • Manage and Prioritize the Product Backlog Domain Knowledge
  11. 11. Business Acumen Synthesis Business Acumen 1 Influencing • Sustainability of the business based on the product • Business case for ideas/product/innovations/incremental innovations • Pricing • Market scoping • Market research • Market size • Market opportunity • Product - Organization fit • Product - Market fit Domain Knowledge Prioritisation
  12. 12. PERSONAS EXAMPLES Product Managers come in variety of sizes, colors, configurations, attitude and style 1 2
  13. 13. Influencing Business Acumen Prioritisation IDEATOR / DISRUPTOR / STARTUP PROMA 1 Synthesis Domain Knowledge
  14. 14. Synthesis Influencing Business Acumen INCREMENTAL INNOVATOR / ENTERPRISE PROMA 1 Domain Knowledge Prioritisation
  15. 15. Influencing Domain Knowledge Prioritisation SUSTENANCE PRODUCT MANAGER 1 Synthesis Business Acumen
  16. 16. Synthesis Influencing Domain Knowledge DOMAIN SPECIFIC PRODUCT MANAGER 1 Business Acumen Prioritisation
  17. 17. THANK YOU Dinker Charak – ddiinnxx.com

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